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Vietnam’s household cooking appliances market is projected to record steady expansion, with growth of USD 136.5 million anticipated over the 2025 ke 2030 periode, equating to a compound annual rate of 6.9%. The market’s performance reflects the intersection of shifting consumer spending patterns, evolving lifestyle expectations, and rising demand for products that balance affordability with functionality.
Economic uncertainty has made consumers more cautious, leading many households to delay kitchen upgrades or postpone purchases of high-end appliances. Instead, demand has pivoted toward value-for-money options that combine reliability with accessible pricing. This heightened price sensitivity is particularly evident among middle-income households, which are increasingly seeking appliances that replicate premium features without the associated cost. Such preferences are redefining the competitive landscape, with mid-tier brands gaining traction by offering efficient performance and durability at a fraction of luxury pricing.
Pada saat yang sama, urbanization and the expansion of Vietnam’s middle class are fueling the desire for more modern kitchens. For families in rapidly developing urban centers, household appliances symbolize both convenience and social mobility, reinforcing their status as aspirational purchases. As lifestyles become more fast-paced, consumers are gravitating toward appliances that streamline cooking and cleaning while complementing contemporary kitchen layouts.
Safety and energy efficiency remain decisive factors in consumer decision-making. Products equipped with features such as child locks, residual heat indicators, and inverter technology are increasingly prioritized, particularly in households where cooking is a daily activity. Energy-saving functions have grown more prominent as electricity costs rise, while easy-to-clean surfaces and designs address the practical needs of families who cook frequently at home. These attributes are no longer perceived as optional but rather as essential benchmarks of product quality.
Young consumers are also exerting growing influence on market dynamics. Their preference for smart, connected appliances with sleek designs underscores the rising importance of technology integration in purchase decisions. Equipped with digital literacy and accustomed to conducting extensive online research before making purchases, this segment has pushed brands to enhance not only product functionality but also digital marketing strategies. Sebagai akibat, smart cooking appliances—once considered niche—are gaining relevance among Vietnam’s younger demographic, positioning the category for broader adoption in the medium term.
This report delivers a comprehensive analysis and forward-looking perspective on the Vietnam household cooking appliances market, mencakup data historis dari 2020 ke 2024 dan proyeksi pasar 2030. Dengan memeriksa ukuran pasar, tingkat pertumbuhan, dan wawasan tersegmentasi, Laporan ini menyoroti pergeseran dinamis dan tren yang muncul membentuk industri. Ini memberikan kerusakan granular di seluruh dimensi kunci, termasuk produk, Jenis dan Saluran Distribusi, Menawarkan pemangku kepentingan peta jalan rinci untuk pengambilan keputusan strategis.
The Vietnam household cooking appliances market is classified into the following segments:
Produk: Hobs, tudung kompor
Jenis: Peralatan memasak besar dibangun, peralatan memasak besar yang berdiri sendiri
Saluran distribusi: Toko Elektronik, e-commerce, yang lain
The Vietnam household cooking appliances market is categorized by product, Jenis dan Saluran Distribusi. Pasar diklasifikasikan berdasarkan produk menjadi kompor, and cooker hoods. Type segmentation includes builtin large cooking appliances, dan peralatan memasak besar yang berdiri sendiri. Segmentasi saluran distribusi mencakup toko elektronik, e-commerce, dan lainnya.
Lanskap kompetitif industri telah dianalisis, featuring profiles of major players such as TEKA INDUSTRIAL S.A., Sunhouse Group JSC, Rinnai Corporation, Haefele Gmbh & Perusahaan KG, Goldsun Vietnam JSC, Franke Holding Ag, Electrolux AB, Grup CNA SA, BSH Hausgerate GmbH and Bach Hop Kitchen Appliances Co. Ltd. (Malloca).
Analisis ini menawarkan tinjauan komprehensif dari pemain utama di pasar Peralatan Memasak Rumah Tangga, mengevaluasi tren kinerja mereka dari 2020 ke 2024. Temuan kunci menggambarkan pergeseran pangsa pasar, mengidentifikasi baik perusahaan dominan dan pesaing yang meningkat.
Obtain precise statistical data and forecasts for the Vietnam household cooking appliances market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam household cooking appliances market: produk, Jenis dan Saluran Distribusi.
Mengembangkan strategi khusus wilayah dan menetapkan prioritas strategis berdasarkan analisis data yang terlokalisasi.
Gain deep insights into the dynamics of the Vietnam household cooking appliances market.
Identifikasi peluang investasi berpotensi tinggi dengan menargetkan sektor pertumbuhan dan tren yang muncul.
Anticipate the future trajectory of the Vietnam household cooking appliances market with informed projections.
Nilai lanskap kompetitif untuk menentukan waktu yang ideal untuk memanfaatkan peluang pasar.
Satu lisensi pengguna tak terbatas dalam organisasi yang sama, tanpa biaya tambahan untuk pengguna tambahan.
DAFTAR ISI
Temuan kunci
Segmentasi pasar
Tinjauan Pasar
Vietnam Household Cooking Appliances Market – Analisis produk
Vietnam Household Cooking Appliances Market – Analisis Jenis
Vietnam Household Cooking Appliances Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan
Ito.
Sunhouse Group JSC
Rinnai Corporation
Haefele Gmbh & Perusahaan KG
Goldsun Vietnam JSC
Franke Holding Ag
Electrolux AB
Grup CNA SA
BSH Hausgerate GmbH
…
Data dan perkiraan ekonomi makro
Metodologi Penelitian
Penafian
Angka dan tabel
Table Vietnam Household Cooking Appliances Market 2020-2030
Chart Vietnam Household Cooking Appliances Market, Pertumbuhan bersih, 2020-2030
Chart Vietnam Household Cooking Appliances Market, Tingkat pertumbuhan, 2020-2030
Table Vietnam Household Cooking Appliances Market by Product, 2020-2030
Chart Vietnam Household Cooking Appliances Market by Product, CAGR Historis dan Prakiraan, 2020-2030
Chart Vietnam Household Cooking Appliances Market by Product, 2020-2030
Table Vietnam Household Cooking Appliances Market by Type, 2020-2030
Chart Vietnam Household Cooking Appliances Market by Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Vietnam Household Cooking Appliances Market by Type, 2020-2030
Table Vietnam Household Cooking Appliances Market by Distribution Channel, 2020-2030
Chart Vietnam Household Cooking Appliances Market by Distribution Channel, CAGR Historis dan Prakiraan, 2020-2030
Chart Vietnam Household Cooking Appliances Market by Distribution Channel, 2020-2030
Table Vietnam Household Cooking Appliances Market Share (%), oleh perusahaan, 2020-2024
Chart Vietnam Household Cooking Appliances Market, oleh perusahaan, 2024
Table Vietnam Household Cooking Appliances Market Share (%), oleh merek, 2020-2024
Chart Vietnam Household Cooking Appliances Market, oleh merek, 2024
Tabel Vietnam – Populasi (Jutaan) dan ramalan
Tabel Vietnam – Indeks Harga Konsumen (CPI) dan ramalan
Tabel Vietnam – Produk dan Prakiraan Domestik Bruto
Table Vietnam Household Cooking Appliances Market: Habiskan sebagai proporsi PDB (%)
Table Vietnam Household Cooking Appliances Market: Konsumsi per kapita (Populasi)
Ito.
Sunhouse Group JSC
Rinnai Corporation
Haefele Gmbh & Perusahaan KG
Goldsun Vietnam JSC
Franke Holding Ag
Electrolux AB
Grup CNA SA
BSH Hausgerate GmbH
Bach Hop Kitchen Appliances Co., Ltd. (Malloca)
| Jenis produk | Riset pasar |
|---|---|
| Wilayah | Asia Pasifik |
| Tanggal yang diterbitkan | 2025 |
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