Vietnam Home Care Market 2025

The Vietnamese home care market is transitioning into a more mature development phase, with projections showing steady growth from $2.0 miliar ke $2.7 miliar oleh 2030. This 5.84% CAGR reflects fundamental shifts in consumer behavior and market structures that are redefining competition in Southeast Asia’s fast-moving consumer goods sector.

A quiet revolution in sustainability preferences is reshaping product development strategies across the market. Urban Vietnamese consumers, particularly millennials and Gen Z, are demonstrating growing sophistication in their purchasing decisions – seeking out plant-based formulations and natural enzyme cleaners that balance ecological concerns with cleaning efficacy. This environmental consciousness differs markedly from Western markets, with Vietnamese buyers insisting sustainable products must deliver equal performance at comparable price points. The rise of local artisanal brands in this space is challenging established players to reformulate products and supply chains, creating a dynamic competitive environment where authenticity and provenance are becoming key differentiators.

Digital commerce platforms are dramatically lowering barriers to entry and accelerating product innovation cycles. Social commerce strategies leveraging key opinion leaders and demonstration videos are proving particularly effective at building trust in new product categories. This digital ecosystem is fueling the growth of specialized niche products – from fabric-specific detergents to regionally-tailored insecticides – that would have struggled to gain traction through traditional retail channels alone. The convergence of e-commerce and social media is creating a more fragmented but innovative market landscape where small brands can rapidly scale by addressing specific consumer pain points.

Underlying these trends runs a strong current of value-conscious pragmatism. Vietnamese consumers continue to demand clear demonstrations of product efficacy and cost-effectiveness, prompting manufacturers to invest heavily in consumer education campaigns. Proper dosage instructions, appliance care guidance, and transparent benefit communication have become essential components go-to-market strategies. This practical orientation ensures that while premiumization trends continue, they remain grounded in demonstrable functionality rather than purely aspirational marketing. The market’s evolution reflects Vietnam’s unique position as a rapidly developing economy where traditional thrift coexists with growing environmental awareness and digital sophistication.

This report provides a comprehensive analysis of the Vietnam home care market, menggabungkan data historis dari 2020 ke 2024 dengan proyeksi berwawasan ke depan 2030. Ini memeriksa ukuran pasar, tingkat pertumbuhan, dan tren utama, Menawarkan perspektif terperinci tentang evolusi industri. Analisis disusun di seluruh dimensi kritis, termasuk jenis produk, Jenis Pengemasan dan Saluran Distribusi, memungkinkan pemangku kepentingan untuk mengidentifikasi peluang dan membuat keputusan strategis yang terinformasi.

Laporkan sorotan

Designed for business leaders and strategists, this report offers a data-rich overview of the Vietnam home care market from 2020 ke 2030, including actuals for 2020–2024 and projections for 2025–2030. All figures are reported in (Tons/VND/USD), with compound annual growth rates (CAGR) calculated for both periods. The analysis spans key dimensions such as product type, Jenis Pengemasan dan Saluran Distribusi. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.

Juga termasuk dalam laporan ini adalah analisis tren dan pengemudi yang mendasari pasar. Diinformasikan oleh wawancara tingkat eksekutif dan data tingkat makro yang diverifikasi, Bagian ini mengeksplorasi perubahan mendasar yang mempengaruhi permintaan dan persaingan. Ini menguraikan bagaimana perubahan siklus inovasi, dan harapan konsumen telah mempengaruhi perkembangan terkini, Sambil menunjuk ke segmen dengan momentum ke depan terbesar dan risiko terkait.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 ke 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Segmentasi pasar

The segmentation of the Vietnam home care market is outlined below:
Jenis produk - mis., penyegar udara (Aerosol Air Fresheners, penyegar udara mobil, Gel Air Fresheners), pemutih, cuci piring (automatic dishwashing detergents, hand dishwashing detergents), insektisida rumah tangga (gulungan, insektisida listrik, semprotan/aerosol, yang lain), Perawatan Binatu (pelembut kain, Bantuan Binatu, deterjen cucian), Polandia (Polandia furnitur, cat logam, semir sepatu), Perawatan Permukaan (pembersih kamar mandi, descalers, Disinfektan, Tiriskan pembuka, pembersih lantai, pembersih kaca, Pembersih Dapur, Pembersih multi-guna, agen menjelajah), perawatan toilet (Pembersih di dalam-CISTERN, Cairan/busa toilet)
Jenis pengemasan - mis., Kemasan yang fleksibel, kaca, logam, wadah berbasis kertas, plastik kaku
Saluran distribusi - mis., toko serba ada, penjualan langsung, e-commerce, Hypermarket, toko kelontong kecil, supermarket, yang lain

Ekonomi makro & Indikator demografis

Selain data pasar inti, Laporan ini menggabungkan indikator sosial-ekonomi utama yang memberikan konteks penting untuk menafsirkan dinamika pasar. Ini termasuk tren populasi, indeks harga konsumen (CPI), Produk domestik bruto (PDB), konsumsi per kapita (diungkapkan dalam USD), dan pengeluaran konsumen sebagai persentase dari PDB. Bersama, Metrik ini menawarkan latar belakang makroekonomi yang meningkatkan relevansi strategis angka ukuran pasar, membantu pemangku kepentingan menilai lebih baik potensi permintaan dan peluang pertumbuhan jangka panjang.

Lanskap kompetitif: Analisis Pangsa Pasar

The report provides an overview of market share among leading firms in the home care sector in Vietnam, reflecting a mix of established brands and emerging competitors. Companies profiled include:
AMG Vietnam Co., Ltd.
Dai Viet Huong Co., Ltd.
Perusahaan Bumi
Falcon Corp.
FUMAKILLA TERBATAS
Henkel AG & Bersama. Kgaa
IP Mfg Co., Ltd.
Kao Corporation
Lion Corporation
Marico Limited
Mosfly International Sdn. Bhd.
My Hao Cosmetics Co., Ltd.
Nam Dinh Biological Technology JSC
Neo Corporate Co., Ltd.
Net Detergent JSC
Osotspa Public Company Limited (Osp)
Rang Dong S.P.CA Co., Ltd.
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Putra, Inc.
Saraya Co., Ltd.
SUMO Co., Ltd.
Procter & Perusahaan Gamble (P&G)
Unilever plc
Vietnam National Chemical Group (Lix Detergent JSC)

Bagian ini membantu pemangku kepentingan mengevaluasi konsentrasi pasar, Identifikasi peluang kemitraan, dan melacak pergeseran kepemimpinan.

Mengapa Memilih Laporan Ini?

Access accurate and up-to-date market size data for the Vietnam home care sector.
Dapatkan wawasan granular di seluruh segmen utama, termasuk jenis produk, Jenis Pengemasan dan Saluran Distribusi.
Memahami dinamika pasar yang mendasarinya melalui analisis pendorong pertumbuhan yang didorong oleh ahli, hambatan, dan pergeseran struktural.
Identifikasi area investasi yang menarik dengan melacak kategori yang tumbuh cepat dan pola konsumsi yang muncul.
Mengevaluasi lanskap kompetitif untuk mendukung waktu, penentuan posisi, dan pengambilan keputusan yang strategis.
Termasuk lisensi perusahaan pengguna tunggal tanpa biaya tambahan untuk distribusi internal.

Meminta sampel yang dihapus untuk melihat pratinjau struktur data dan kualitas presentasi sebelum dibeli.

Pengiriman termasuk

Laporan PDF terstruktur secara profesional
Databook Excel penuh dengan angka tahun demi tahun dan segmentasi multi-dimensi dari 2020 ke 2030

Daftar isi

DAFTAR ISI
Temuan kunci
Segmentasi pasar
Tinjauan Pasar
Vietnam Home Care Market – Analisis Jenis Produk
Vietnam Home Care Market – Analisis Jenis Kemasan
Vietnam Home Care Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan
AMG Vietnam Co., Ltd.
Dai Viet Huong Co., Ltd.
Perusahaan Bumi
Falcon Corp.
FUMAKILLA TERBATAS
Henkel AG & Bersama. Kgaa
IP Mfg Co., Ltd.
Kao Corporation
Lion Corporation
…
Data dan perkiraan ekonomi makro
Metodologi Penelitian
Penafian

Angka dan tabel
Table Vietnam Home Care Market 2020-2030
Chart Vietnam Home Care Market, Pertumbuhan bersih, 2020-2030
Chart Vietnam Home Care Market, Tingkat pertumbuhan, 2020-2030
Table Vietnam Home Care Market by Product Type, 2020-2030
Chart Vietnam Home Care Market by Product Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Vietnam Home Care Market by Product Type, 2020-2030
Table Vietnam Home Care Market by Packaging Type, 2020-2030
Chart Vietnam Home Care Market by Packaging Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Vietnam Home Care Market by Packaging Type, 2020-2030
Table Vietnam Home Care Market by Distribution Channel, 2020-2030
Chart Vietnam Home Care Market by Distribution Channel, CAGR Historis dan Prakiraan, 2020-2030
Chart Vietnam Home Care Market by Distribution Channel, 2020-2030
Table Vietnam Home Care Market Share (%), oleh perusahaan, 2020-2024
Chart Vietnam Home Care Market, oleh perusahaan, 2024
Table Vietnam Home Care Market Share (%), oleh merek, 2020-2024
Chart Vietnam Home Care Market, oleh merek, 2024
Tabel Vietnam – Populasi (Jutaan) dan ramalan
Tabel Vietnam – Indeks Harga Konsumen (CPI) dan ramalan
Tabel Vietnam – Produk dan Prakiraan Domestik Bruto
Table Vietnam Home Care Market: Habiskan sebagai proporsi PDB (%)
Table Vietnam Home Care Market: Konsumsi per kapita (Populasi)