Cambodia Home Care Market 2025

The Cambodian home care market is projected to expand at an 8.58% CAGR from USD 227.6 juta masuk 2025 ke USD 343.5 juta oleh 2030, driven by fundamental shifts in consumer behavior and socioeconomic development. Two interlinked trends are reshaping the sector: accelerating urbanization and heightened hygiene consciousness, both of which are creating new demand patterns while maintaining affordability as a critical market determinant.

Urban migration patterns are fundamentally altering consumption habits, with city dwellers exhibiting distinct preferences for convenience-oriented and specialized cleaning products. As Cambodia’s urban population grows – drawn by better employment opportunities – households are transitioning from traditional cleaning methods to packaged solutions. This shift is particularly evident in the rising demand for toilet care products, spurred by increasing installation of modern sanitation systems in urban homes and concerns about disease prevention. The market is witnessing a parallel expansion in laundry care, supported by gradual washing machine adoption among urban middle-class households, facilitated by improved access to consumer credit.

Post-pandemic hygiene standards continue to influence purchasing decisions, with disinfectants and germ-protection products maintaining strong positioning. The health crisis has left a lasting legacy of cleanliness awareness, particularly in urban centers like Phnom Penh, where consumers increasingly view home care products as essential rather than discretionary purchases. This behavioral shift is creating opportunities for product differentiation through scent profiles, with lime and lavender emerging as preferred fragrances associated with freshness and cleanliness. The market is simultaneously seeing nascent interest in natural and allergy-friendly formulations, khususnya di kalangan yang lebih muda, more environmentally-conscious urban consumers, though price sensitivity remains a significant barrier to widespread adoption of premium eco-friendly products.

Underlying these trends is Cambodia’s evolving economic landscape, where GDP growth projections of 6.0% contrast with uneven income distribution and persistent informal employment. While rising disposable incomes are enabling some trading up in urban areas, the majority of consumers remain highly price-sensitive, favoring multi-purpose products and small pack sizes. Domestic manufacturing is expected to expand, potentially improving affordability and access for lower-income households through import substitution. The market’s growth trajectory will ultimately depend on balancing these aspirational consumption trends with the economic realities of a population where traditional gender roles in household cleaning persist even as more women enter the workforce. As urbanization continues and hygiene expectations rise, Cambodia’s home care market is positioned for sustained expansion, though its progress will likely follow an uneven path between urban and rural consumption patterns.

The report aims to deliver comprehensive data on the Cambodia home care market, mencakup ukuran pasar tahunan dan tingkat pertumbuhan selama enam tahun terakhir, Seiring dengan proyeksi melalui 2030. Ini memberikan analisis mendalam tentang kategori dan subkategori pasar, dengan fokus khusus pada tren berkembang berdasarkan jenis produk dan saluran distribusi.

Report Highlights

This report presents a comprehensive dataset detailing the Cambodia home care market size from 2020 ke 2030, with metrics reported in (Tons/KHR/USD). It includes actual historical data from 2020 ke 2024 dan proyeksi berwawasan ke depan 2030, with CAGR analysis provided for both timeframes. The market is segmented by product type and distribution channel, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

Segmentasi pasar

The Cambodia home care market is classified into the following segments:
Jenis produk - mis., penyegar udara, cuci piring, insektisida rumah tangga (coils, electric insecticides, semprotan/aerosol, yang lain), Perawatan Binatu (pelembut kain, Bantuan Binatu, deterjen cucian), Polandia (metal polish, semir sepatu), Perawatan Permukaan (bathroom cleaners, descalers, Disinfektan, drain openers, pembersih lantai, glass cleaners, kitchen cleaners, Pembersih multi-guna, scouring agents), perawatan toilet (in-cistern cleaners, toilet liquids/foam)
Saluran distribusi - mis., toko serba ada, e-commerce, Hypermarket, toko kelontong kecil, supermarket, yang lain

Ekonomi makro & Indikator demografis

Konteks pendukung termasuk:
Jumlah penduduk
Indeks Harga Konsumen (CPI)
Produk domestik bruto (PDB)
Konsumsi per kapita
Pengeluaran konsumen sebagai persentase dari PDB

Variabel -variabel ini meningkatkan pemahaman potensi konsumsi dan tren ekonomi makro yang mempengaruhi pasar.

Lanskap kompetitif: Analisis Pangsa Pasar

Updated market share data for major industry players in Cambodia home care market is included in the report, memberikan snapshot dari penyelarasan kompetitif saat ini. Pemain kunci yang dicakup termasuk:
FUMAKILLA TERBATAS
Lion Corporation
Mosfly International Sdn. Bhd.
Netco – Net Detergent Co
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Putra, Inc.
Saraya Co., Ltd.
Thanatkorn International Co., Ltd.
Unilever plc
Vietnam National Chemical Group (Lix Detergent JSC)

Bagian ini membantu pemangku kepentingan mengevaluasi konsentrasi pasar, Identifikasi peluang kemitraan, dan melacak pergeseran kepemimpinan.

Mengapa Memilih Laporan Ini?

Access accurate and up-to-date market size data for the Cambodia home care sector.
Obtain granular insights across key segments, termasuk jenis produk dan saluran distribusi.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Meminta sampel yang dihapus untuk melihat pratinjau struktur data dan kualitas presentasi sebelum dibeli.

Pengiriman termasuk

Laporan PDF terstruktur secara profesional
Databook Excel penuh dengan angka tahun demi tahun dan segmentasi multi-dimensi dari 2020 ke 2030

Daftar isi

DAFTAR ISI
Temuan kunci
Segmentasi pasar
Tinjauan Pasar
Cambodia Home Care Market – Analisis Jenis Produk
Cambodia Home Care Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan
FUMAKILLA TERBATAS
Lion Corporation
Mosfly International Sdn. Bhd.
Netco – Net Detergent Co
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Putra, Inc.
Saraya Co., Ltd.
Thanatkorn International Co., Ltd.
Unilever plc
…
Data dan perkiraan ekonomi makro
Metodologi Penelitian
Penafian

Angka dan tabel
Table Cambodia Home Care Market 2020-2030
Chart Cambodia Home Care Market, Pertumbuhan bersih, 2020-2030
Chart Cambodia Home Care Market, Tingkat pertumbuhan, 2020-2030
Table Cambodia Home Care Market by Product Type, 2020-2030
Chart Cambodia Home Care Market by Product Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Cambodia Home Care Market by Product Type, 2020-2030
Table Cambodia Home Care Market by Distribution Channel, 2020-2030
Chart Cambodia Home Care Market by Distribution Channel, CAGR Historis dan Prakiraan, 2020-2030
Chart Cambodia Home Care Market by Distribution Channel, 2020-2030
Table Cambodia Home Care Market Share (%), oleh perusahaan, 2020-2024
Chart Cambodia Home Care Market, oleh perusahaan, 2024
Table Cambodia Home Care Market Share (%), oleh merek, 2020-2024
Chart Cambodia Home Care Market, oleh merek, 2024
Tabel Kamboja – Populasi (Jutaan) dan ramalan
Tabel Kamboja – Indeks Harga Konsumen (CPI) dan ramalan
Tabel Kamboja – Produk dan Prakiraan Domestik Bruto
Table Cambodia Home Care Market: Habiskan sebagai proporsi PDB (%)
Table Cambodia Home Care Market: Konsumsi per kapita (Populasi)