Global Home Care Market 2025

The global home care market is projected to chart a steady upward trajectory through 2030, with market value expected to expand from USD 200.8 miliar masuk 2025 ke USD 281.6 miliar, mencerminkan tingkat pertumbuhan tahunan majemuk 7%. This growth underscores a structural shift in household consumption patterns, increasingly shaped by heightened hygiene awareness, evolving consumer expectations, and sustainability imperatives across both mature and emerging economies.

Demand is being propelled by the convergence of several macro trends. The COVID-19 pandemic has had a lasting impact on hygiene consciousness, embedding more frequent and rigorous cleaning routines into daily life. This behavioral shift continues to drive consistent demand across key categories such as surface care, laundry, and dishwashing, especially as consumers seek multifunctional, time-saving solutions that align with fast-paced lifestyles. In response, manufacturers are accelerating innovation in concentrated formulas, pre-dosed units, and automatic appliance-compatible formats that offer a blend of efficacy and convenience.

Pada saat yang sama, environmental considerations are emerging as a dominant force shaping both product development and consumer choice. Across regions, there is growing traction for biodegradable ingredients, refillable packaging, and transparent labeling practices. Governments and retailers are reinforcing this trajectory with stricter regulations and shelf-space prioritization for eco-labelled products. This transition is particularly resonant among younger consumer segments, whose purchase decisions increasingly reflect values tied to health, transparency, and sustainability.

Digital retail infrastructure is amplifying these trends, enabling direct-to-consumer distribution models and personalized marketing strategies that emphasize clean ingredients, ethical sourcing, and performance efficacy. As e-commerce platforms expand their reach and sophistication, smaller brands with differentiated environmental propositions are gaining market access, intensifying competition in a traditionally brand-loyal category.

With rising global urbanization, increased dual-income households, and mounting environmental pressures, the home care industry is poised for continued transformation. Market participants that can reconcile affordability with innovation, and efficiency with sustainability, will be best positioned to capture share in a sector that is rapidly becoming both more competitive and more values-driven.

This report presents a thorough analysis and future outlook for the global home care market, mencakup data historis dari 2020 ke 2024 dan ramalan sampai 2030. Itu menyelidiki ukuran pasar, pola pertumbuhan, dan wawasan tersegmentasi, mengungkapkan tren yang mengubah industri. Dengan membedah aspek kritis seperti jenis produk, jenis pengemasan, saluran dan wilayah distribusi, Laporan ini menyediakan toolkit yang komprehensif untuk memahami dan memanfaatkan peluang pasar.

Report Highlights

This report presents a comprehensive dataset detailing the global home care market size from 2020 ke 2030, with metrics reported in (Ton/usd). It includes actual historical data from 2020 ke 2024 dan proyeksi berwawasan ke depan 2030, with CAGR analysis provided for both timeframes. The market is segmented by product type, jenis pengemasan, saluran dan wilayah distribusi, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.

Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

Segmentasi pasar

The global home care market is structured as follows:
Jenis produk - mis., penyegar udara (Aerosol Air Fresheners, candle air fresheners, penyegar udara mobil, penyegar udara listrik, Gel Air Fresheners, penyegar udara cair, yang lain), pemutih, cuci piring (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), insektisida rumah tangga (baits, coils, electric insecticides, semprotan/aerosol, yang lain), Perawatan Binatu (pelembut kain, Bantuan Binatu, deterjen cucian, Pembersih karpet/karpet), Polandia (floor polish, Polandia furnitur, metal polish, semir sepatu), Perawatan Permukaan (bathroom cleaners, descalers, Disinfektan, drain openers, pembersih lantai, glass cleaners, household cleaning wipes, kitchen cleaners, Pembersih multi-guna, oven cleaners, scouring agents), perawatan toilet (in-cistern cleaners, rim blocks/liquids, toilet cleaner tablets tablets/powders, toilet liquids/foam, yang lain)
Jenis pengemasan - mis., Kemasan yang fleksibel, kaca, logam, wadah berbasis kertas, plastik kaku
Saluran distribusi - mis., toko serba ada, penjualan langsung, Diskon, e-commerce, Toko barang dagangan umum, Toko Kesehatan dan Kecantikan, Toko produk rumah, Hypermarket, toko kelontong kecil, supermarket, klub gudang, yang lain
Wilayah - mis., Asia Pasifik, Eropa, Amerika Latin, Timur Tengah dan Afrika, Amerika Utara

Ekonomi makro & Indikator demografis

Selain data pasar inti, Laporan ini menggabungkan indikator sosial-ekonomi utama yang memberikan konteks penting untuk menafsirkan dinamika pasar. Ini termasuk tren populasi, indeks harga konsumen (CPI), Produk domestik bruto (PDB), konsumsi per kapita (diungkapkan dalam USD), dan pengeluaran konsumen sebagai persentase dari PDB. Bersama, Metrik ini menawarkan latar belakang makroekonomi yang meningkatkan relevansi strategis angka ukuran pasar, membantu pemangku kepentingan menilai lebih baik potensi permintaan dan peluang pertumbuhan jangka panjang.

Lanskap kompetitif: Analisis Pangsa Pasar

Updated market share data for major industry players in global home care market is included in the report, memberikan snapshot dari penyelarasan kompetitif saat ini. Pemain kunci yang dicakup termasuk:
Alicorp S.A.A.
Amway Corporation
Mandi & Tubuh bekerja, Inc.
Beyaz Kagit A.S.
Bombril S.A.
Cheerwin Group Co., Ltd.
Gereja & Dwight Co., Inc.
Perusahaan Colgate-Palmolive
Perusahaan Bumi
Fabrica de Jabon La Corona S.A. C.V.
FUMAKILLA TERBATAS
Grup Godrej
Gruppo Desa S.p.A.
Guangzhou Blue Moon Co., Ltd. (Bulan Biru)
Guangzhou Liby Enterprise Group Co., Ltd.
Hayat Holding A.S..
Henkel AG & Bersama. Kgaa
Hutchison Whampoa Limited (HWL)
Industrias Alen, S.A.. C.V.
JBS-Friboi
Kao Corporation
Kobayashi Pharmaceutical Co., Ltd.
LAB Industries OOO
Rumah tangga LG & Perawatan Kesehatan, Ltd.
Lion Corporation
Newell Brands Inc. (NWL)
Grup yang bagus (AGV Products Corporation)
Pt Wings Surya
Quimica Amparo Ltda.
Reckitt Benckiser Group plc (RB)
RSPL Ltd.
S. C. Johnson & Putra, Inc.
Sano-Bruno’s Enterprises Ltd.
Grup Bolton
Perusahaan Clorox
Procter & Perusahaan Gamble (P&G)
Unilever plc
Werner & Mertz GmbH
Whealthfields Lohmann Pte Ltd.

Bagian ini membantu pemangku kepentingan mengevaluasi konsentrasi pasar, Identifikasi peluang kemitraan, dan melacak pergeseran kepemimpinan.

Mengapa Memilih Laporan Ini?

Access accurate and up-to-date market size data for the global home care sector.
Obtain granular insights across key segments, termasuk jenis produk, jenis pengemasan, saluran dan wilayah distribusi.
Leverage localized intelligence to formulate region-specific strategies and prioritize high-impact initiatives.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Meminta sampel yang dihapus untuk melihat pratinjau struktur data dan kualitas presentasi sebelum dibeli.

Pengiriman termasuk

Laporan PDF terstruktur secara profesional
Databook Excel penuh dengan angka tahun demi tahun dan segmentasi multi-dimensi dari 2020 ke 2030

Daftar isi

DAFTAR ISI
Temuan kunci
Segmentasi pasar
Tinjauan Pasar
Global Home Care Market – Analisis Jenis Produk
Global Home Care Market – Analisis Jenis Kemasan
Global Home Care Market – Analisis Saluran Distribusi
Global Home Care Market – Analisis Wilayah
Analisis Saham Perusahaan
Alicorp S.A.A.
Amway Corporation
Mandi & Tubuh bekerja, Inc.
Beyaz Kagit A.S.
Bombril S.A.
Cheerwin Group Co., Ltd.
Gereja & Dwight Co., Inc.
Perusahaan Colgate-Palmolive
Perusahaan Bumi
…
Data dan perkiraan ekonomi makro
Metodologi Penelitian
Penafian

Angka dan tabel
Table Global Home Care Market 2020-2030
Chart Global Home Care Market, Pertumbuhan bersih, 2020-2030
Chart Global Home Care Market, Tingkat pertumbuhan, 2020-2030
Table Global Home Care Market by Product Type, 2020-2030
Chart Global Home Care Market by Product Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Global Home Care Market by Product Type, 2020-2030
Table Global Home Care Market by Packaging Type, 2020-2030
Chart Global Home Care Market by Packaging Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Global Home Care Market by Packaging Type, 2020-2030
Table Global Home Care Market by Distribution Channel, 2020-2030
Chart Global Home Care Market by Distribution Channel, CAGR Historis dan Prakiraan, 2020-2030
Chart Global Home Care Market by Distribution Channel, 2020-2030
Table Global Home Care Market by Region, 2020-2030
Chart Global Home Care Market by Region, CAGR Historis dan Prakiraan, 2020-2030
Chart Global Home Care Market by Region, 2020-2030
Table Global Home Care Market Share (%), oleh perusahaan, 2020-2024
Chart Global Home Care Market, oleh perusahaan, 2024
Table Global Home Care Market Share (%), oleh merek, 2020-2024
Chart Global Home Care Market, oleh merek, 2024
Tabel Global – Populasi (Jutaan) dan ramalan
Tabel Global – Indeks Harga Konsumen (CPI) dan ramalan
Tabel Global – Produk dan Prakiraan Domestik Bruto
Table Global Home Care Market: Habiskan sebagai proporsi PDB (%)
Table Global Home Care Market: Konsumsi per kapita (Populasi)