Vietnam Color Cosmetics Market 2025

Vietnam’s color cosmetics market demonstrated strong momentum in 2024, fueled by deepening digital engagement and strategic brand investments in social media platforms, particularly TikTok’s short-form video content. This digital push has expanded market reach beyond urban centers, driving penetration into rural areas while normalizing daily makeup routines featuring natural, lightweight finishes among students, office workers, and service industry professionals. The category’s growth reflects evolving social behaviors, with Vietnamese teenagers and young adults increasingly congregating for livestreams and content creation, activities that amplify exposure to and adoption of current beauty trends.

The market is positioned for sustained robust expansion throughout the forecast period, underpinned by rising disposable incomes and heightened focus on personal presentation among Gen Z and millennial consumers. Social media influencers continue to reshape consumption patterns, accelerating product adoption cycles and encouraging earlier category entry. Vietnamese consumers are demonstrating growing sophistication in product selection, with heightened awareness of skin-type compatibility and occasion-specific formulations becoming key purchase considerations.

Competitive intensity is expected to escalate as global brands leverage their trendsetting capabilities and multi-tier pricing strategies to dominate the innovation landscape. Namun, a concurrent shift toward ingredient consciousness presents opportunities for local players to carve niche positions through clean beauty formulations and affordable natural alternatives. This bifurcation suggests an evolving market structure where international brands lead trend diffusion while domestic manufacturers capitalize on wellness-oriented demand, creating a dynamic competitive environment shaped by digital influence, consumer education, and value segmentation.

This report presents a thorough analysis and future outlook for the Vietnam color cosmetics market, mencakup data historis dari 2020 ke 2024 dan ramalan sampai 2030. Itu menyelidiki ukuran pasar, pola pertumbuhan, dan wawasan tersegmentasi, mengungkapkan tren yang mengubah industri. Dengan membedah aspek kritis seperti jenis produk, kisaran harga, Jenis Pengemasan dan Saluran Distribusi, Laporan ini menyediakan toolkit yang komprehensif untuk memahami dan memanfaatkan peluang pasar.

Segmentasi pasar

The Vietnam color cosmetics market is structured as follows:
Jenis produk: riasan mata (Eyeliners & pensil mata, Bayangan Mata, mascaras, yang lain), menghadapi riasan (blushers, Bronzer & Sorote, Bb & Krim CC, Yayasan & concealer, bubuk, yang lain), riasan bibir (lip gloss, Lip Liners & pensil, Lipstik, yang lain), produk kuku (Produk Perawatan Kuku, cat kuku, Penghapusan Polandia, yang lain), yang lain
Kisaran harga: massa, premi
Jenis pengemasan: Kemasan yang fleksibel, karton lipat, botol kaca, kaleng aerosol logam, plastik kaku
Saluran distribusi: supermarket dan hypermarket, toko kelontong kecil, department store, Toko Kesehatan dan Kecantikan, penjualan langsung, e-commerce, yang lain

The color cosmetics market in Vietnam is segmented across product type, kisaran harga, Jenis Pengemasan dan Saluran Distribusi. Berdasarkan jenis produk, the market is categorized into eye makeup (Eyeliners & pensil mata, Bayangan Mata, mascaras, yang lain), menghadapi riasan (blushers, Bronzer & Sorote, Bb & Krim CC, Yayasan & concealer, bubuk, yang lain), riasan bibir (lip gloss, Lip Liners & pensil, Lipstik, yang lain), produk kuku (Produk Perawatan Kuku, cat kuku, Penghapusan Polandia, yang lain), dan lainnya. Price range categories include mass, dan premium. Segmen tipe pengemasan terdiri dari kemasan yang fleksibel, karton lipat, botol kaca, kaleng aerosol logam, dan plastik yang kaku. The distribution channel segmentation covers supermarkets and hypermarkets, toko kelontong kecil, department store, Toko Kesehatan dan Kecantikan, penjualan langsung, e-commerce, dan lainnya.

Lanskap kompetitif

Leading companies in the color cosmetics market comprise Yatsen Holding Limited, Estee Lauder Companies Inc., Shiseido Company Limited, Revlon Inc., MOI Cosmetics Co. Ltd., Mefactory Co. Ltd., LVMH Harus Hennessy Louis Vuitton SA (LVMH), L'Oreal S.A., Rumah tangga LG & Health Care Ltd., iFamily Sc Co. Ltd., DM&C Co. Ltd., Chanel S.A.. and Amorepacific Corporation.

Laporan ini memberikan penilaian terperinci dari perusahaan terkemuka di dalam pasar Color Cosmetics, melacak kinerja mereka dari 2020 ke 2024. Wawasan mengungkapkan fluktuasi pangsa pasar, menyoroti kedua pemimpin veteran dan pemain yang muncul.

Mengapa Membeli Laporan Ini?

Obtain precise statistical data and forecasts for the Vietnam color cosmetics market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam color cosmetics market: jenis produk, kisaran harga, Jenis Pengemasan dan Saluran Distribusi.
Mengembangkan strategi khusus wilayah dan menetapkan prioritas strategis berdasarkan analisis data yang terlokalisasi.
Gain deep insights into the dynamics of the Vietnam color cosmetics market.
Identifikasi peluang investasi berpotensi tinggi dengan menargetkan sektor pertumbuhan dan tren yang muncul.
Anticipate the future trajectory of the Vietnam color cosmetics market with informed projections.
Nilai lanskap kompetitif untuk menentukan waktu yang ideal untuk memanfaatkan peluang pasar.
Satu lisensi pengguna tak terbatas dalam organisasi yang sama, tanpa biaya tambahan untuk pengguna tambahan.

Daftar isi

DAFTAR ISI
Temuan kunci
Segmentasi pasar
Tinjauan Pasar
Vietnam Color Cosmetics Market – Analisis Jenis Produk
Vietnam Color Cosmetics Market – Analisis Kisaran Harga
Vietnam Color Cosmetics Market – Analisis Jenis Kemasan
Vietnam Color Cosmetics Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan
Yatsen Holding Limited
Estee Lauder Companies Inc.
Perusahaan Shiseido, Terbatas
Revlon, Inc.
MOI Cosmetics Co., Ltd.
Mefactory Co., Ltd.
LVMH Harus Hennessy Louis Vuitton SA (LVMH)
L'Oreal S.A..
Rumah tangga LG & Perawatan Kesehatan, Ltd.
…
Data dan perkiraan ekonomi makro
Metodologi Penelitian
Penafian

Angka dan tabel
Table Vietnam Color Cosmetics Market 2020-2030
Chart Vietnam Color Cosmetics Market, Pertumbuhan bersih, 2020-2030
Chart Vietnam Color Cosmetics Market, Tingkat pertumbuhan, 2020-2030
Table Vietnam Color Cosmetics Market by Product Type, 2020-2030
Chart Vietnam Color Cosmetics Market by Product Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Vietnam Color Cosmetics Market by Product Type, 2020-2030
Table Vietnam Color Cosmetics Market by Price Range, 2020-2030
Chart Vietnam Color Cosmetics Market by Price Range, CAGR Historis dan Prakiraan, 2020-2030
Chart Vietnam Color Cosmetics Market by Price Range, 2020-2030
Table Vietnam Color Cosmetics Market by Packaging Type, 2020-2030
Chart Vietnam Color Cosmetics Market by Packaging Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Vietnam Color Cosmetics Market by Packaging Type, 2020-2030
Table Vietnam Color Cosmetics Market by Distribution Channel, 2020-2030
Chart Vietnam Color Cosmetics Market by Distribution Channel, CAGR Historis dan Prakiraan, 2020-2030
Chart Vietnam Color Cosmetics Market by Distribution Channel, 2020-2030
Table Vietnam Color Cosmetics Market Share (%), oleh perusahaan, 2020-2024
Chart Vietnam Color Cosmetics Market, oleh perusahaan, 2024
Table Vietnam Color Cosmetics Market Share (%), oleh merek, 2020-2024
Chart Vietnam Color Cosmetics Market, oleh merek, 2024
Table Vietnam – Populasi (Jutaan) dan ramalan
Table Vietnam – Indeks Harga Konsumen (CPI) dan ramalan
Table Vietnam – Produk dan Prakiraan Domestik Bruto
Table Vietnam Color Cosmetics Market: Habiskan sebagai proporsi PDB (%)
Table Vietnam Color Cosmetics Market: Konsumsi per kapita (Populasi)

Perusahaan disebutkan

Yatsen Holding Limited
Estee Lauder Companies Inc.
Perusahaan Shiseido, Terbatas
Revlon, Inc.
MOI Cosmetics Co., Ltd.
Mefactory Co., Ltd.
LVMH Harus Hennessy Louis Vuitton SA (LVMH)
L'Oreal S.A..
Rumah tangga LG & Perawatan Kesehatan, Ltd.
iFamily Sc Co., Ltd.
DM&C Co., Ltd.
Chanel S.A..
Amorepacific Corporation