Thailand Coffee Market 2025

The Thai coffee market is poised for steady expansion with a projected 5.6% CAGR, driven by evolving consumer preferences and the rapid development of specialty coffee culture. A discernible premiumization trend is taking hold as Thai consumers demonstrate growing sophistication in their coffee consumption, with increasing demand for artisanal, high-quality brews that complement the country’s burgeoning café scene. This shift is being facilitated by modern retail formats that enhance product accessibility while educating consumers about diverse coffee varieties and preparation methods.

Health-conscious consumption patterns are reshaping product development strategies across the market, with manufacturers responding to demand for reduced-sugar formulations, natural ingredients, and functional enhancements. Innovative products incorporating collagen, adaptogens, and vitamins are gaining traction among wellness-focused demographics, particularly those seeking stress relief or weight management benefits. While this health-oriented segment remains niche, it presents meaningful differentiation opportunities for brands that successfully align with Thailand’s broader health and wellness movement.

The ready-to-drink (RTD) coffee category continues to gain market share as convenience-seeking consumers balance their coffee habits with increasingly busy lifestyles. RTD manufacturers are driving category growth through flavor innovation, introducing novel taste profiles that appeal to younger demographics and occasional coffee drinkers. This convenience segment is becoming increasingly competitive as both domestic and international players intensify their focus on RTD offerings, creating a dynamic landscape where product innovation and marketing execution will be critical to capturing market share in Thailand’s maturing coffee market.

This report delivers a deep dive into the Thailand coffee market, menggabungkan data kinerja historis dari 2020 ke 2024 dengan proyeksi berwawasan ke depan 2030. Itu mengungkap wawasan kritis tentang ukuran pasar, tingkat pertumbuhan, dan tren utama, memberikan pandangan yang jelas tentang evolusi industri. Dengan meruntuhkan pasar di seluruh jenis produk, Jenis Pengemasan dan Saluran Distribusi, Laporan ini mengidentifikasi peluang yang dapat ditindaklanjuti bagi para pemangku kepentingan untuk mendorong pertumbuhan dan mengungguli pesaing.

Laporkan sorotan

This report compiles reliable and actionable data on Thailand coffee market size trends spanning 2020 ke 2030. Presented in (/USD), it features validated historical values (2020–2024) alongside robust forecasts (2025–2030), with CAGR included for both periods. Market segmentation includes product type, Jenis Pengemasan dan Saluran Distribusi. The format is designed to facilitate comparative analysis and pinpoint high-growth opportunities, supporting strategic insight generation and market entry evaluation.

Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

Segmentasi pasar

The segmentation of the Thailand coffee market is outlined below:
Jenis produk - mis., Kopi bubuk (kapsul dan pod kopi, Kopi bubuk standar), kopi instan (Kopi Instan Standar, campuran kopi), Kopi RTD, kacang utuh
Jenis pengemasan - mis., Kemasan yang fleksibel, karton lipat, kaca, yang lain
Saluran distribusi - mis., Bar dan Horeca, toko serba ada, e-commerce, Forecourts, toko kelontong kecil, supermarket dan hypermarket, yang lain

Ekonomi makro & Indikator demografis

Selain data pasar inti, Laporan ini menggabungkan indikator sosial-ekonomi utama yang memberikan konteks penting untuk menafsirkan dinamika pasar. Ini termasuk tren populasi, indeks harga konsumen (CPI), Produk domestik bruto (PDB), konsumsi per kapita (diungkapkan dalam USD), dan pengeluaran konsumen sebagai persentase dari PDB. Bersama, Metrik ini menawarkan latar belakang makroekonomi yang meningkatkan relevansi strategis angka ukuran pasar, membantu pemangku kepentingan menilai lebih baik potensi permintaan dan peluang pertumbuhan jangka panjang.

Lanskap kompetitif: Analisis Pangsa Pasar

This section delivers market share statistics for the coffee market in Thailand, Membantu pembaca menilai kinerja merek dan dinamika kompetitif. Pemain terkemuka yang ditampilkan termasuk:
Ajinomoto Co., Inc.
Carabao Group PCL
Laboratorium Skyline Giffarine & Health Care Co., Ltd.
Illycaffe S.P.A..
Pergi N.V Peet.
K.T.Y. Foods International Co., Ltd.
K.V.N. Import Export (1991) Bersama., Ltd.
Khao Shong Industry 1979 Bersama., Ltd.
Massimo Zanetti Beverage Group S.P.A.
Nature Gifts Ltd.
NBD Healthcare Co., Ltd.
Nestle S.A..
New Concept Product Co., Ltd.
Sappe Public Company Limited (SAPPE)
Thai Specialty Coffee Co., Ltd.

This report provides market share data for leading players in the overall coffee market, as well as in key segments including ground coffee, kapsul dan pod kopi, Kopi bubuk standar, kopi instan, Kopi Instan Standar, campuran kopi, RTD coffee and whole beans.

Market share analysis covered in the report:
Thailand ground coffee market share
Thailand coffee capsules and pods market share
Thailand standard ground coffee market share
Thailand instant coffee market share
Thailand standard instant coffee market share
Thailand coffee mixes market share
Thailand RTD coffee market share
Thailand whole beans market share

Mengapa Memilih Laporan Ini?

Access accurate and up-to-date market size data for the Thailand coffee sector.
Dapatkan wawasan granular di seluruh segmen utama, termasuk jenis produk, Jenis Pengemasan dan Saluran Distribusi.
Memahami dinamika pasar yang mendasarinya melalui analisis pendorong pertumbuhan yang didorong oleh ahli, hambatan, dan pergeseran struktural.
Identifikasi area investasi yang menarik dengan melacak kategori yang tumbuh cepat dan pola konsumsi yang muncul.
Mengevaluasi lanskap kompetitif untuk mendukung waktu, penentuan posisi, dan pengambilan keputusan yang strategis.
Termasuk lisensi perusahaan pengguna tunggal tanpa biaya tambahan untuk distribusi internal.

Meminta sampel yang dihapus untuk melihat pratinjau struktur data dan kualitas presentasi sebelum dibeli.

Pengiriman termasuk

Laporan PDF terstruktur secara profesional
Databook Excel penuh dengan angka tahun demi tahun dan segmentasi multi-dimensi dari 2020 ke 2030

Daftar isi

DAFTAR ISI
Temuan kunci
Segmentasi pasar
Tinjauan Pasar
Thailand Coffee Market – Analisis Jenis Produk
Thailand Coffee Market – Analisis Jenis Kemasan
Thailand Coffee Market – Analisis Saluran Distribusi
Analisis Saham Perusahaan
Ajinomoto Co., Inc.
Carabao Group PCL
Laboratorium Skyline Giffarine & Health Care Co., Ltd.
Illycaffe S.P.A..
Pergi N.V Peet.
K.T.Y. Foods International Co., Ltd.
K.V.N. Import Export (1991) Bersama., Ltd.
Khao Shong Industry 1979 Bersama., Ltd.
Massimo Zanetti Beverage Group S.P.A.
…
Data dan perkiraan ekonomi makro
Metodologi Penelitian
Penafian

Angka dan tabel
Table Thailand Coffee Market 2020-2030
Chart Thailand Coffee Market, Pertumbuhan bersih, 2020-2030
Chart Thailand Coffee Market, Tingkat pertumbuhan, 2020-2030
Table Thailand Coffee Market by Product Type, 2020-2030
Chart Thailand Coffee Market by Product Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Thailand Coffee Market by Product Type, 2020-2030
Table Thailand Coffee Market by Packaging Type, 2020-2030
Chart Thailand Coffee Market by Packaging Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Thailand Coffee Market by Packaging Type, 2020-2030
Table Thailand Coffee Market by Distribution Channel, 2020-2030
Chart Thailand Coffee Market by Distribution Channel, CAGR Historis dan Prakiraan, 2020-2030
Chart Thailand Coffee Market by Distribution Channel, 2020-2030
Table Thailand Coffee Market Share (%), oleh perusahaan, 2020-2024
Chart Thailand Coffee Market, oleh perusahaan, 2024
Table Thailand Coffee Market Share (%), oleh merek, 2020-2024
Chart Thailand Coffee Market, oleh merek, 2024
Tabel Thailand – Populasi (Jutaan) dan ramalan
Tabel Thailand – Indeks Harga Konsumen (CPI) dan ramalan
Tabel Thailand – Produk dan Prakiraan Domestik Bruto
Table Thailand Coffee Market: Habiskan sebagai proporsi PDB (%)
Table Thailand Coffee Market: Konsumsi per kapita (Populasi)