Pasar Produk Kecantikan dan Perawatan Pribadi Kenya 2025

Pasar Produk Kecantikan dan Perawatan Pribadi Kenya akan meningkat dari USD 895.7 juta masuk 2024 ke USD 1,518.8 juta oleh 2030, mencerminkan CAGR 9.2% di atas 2025 ke 2030 jangka waktu. Kenya’s beauty and personal care market is growing steadily, driven by increasing consumer awareness of skincare and beauty products. With a focus on hydration, sun protection, and anti-aging, skincare products are in high demand. As the demand for natural beauty products rises, Kenyan consumers are increasingly seeking products that are eco-friendly and sustainably sourced. The influence of social media and beauty influencers is also shaping purchasing behavior in urban areas.

This report provides a comprehensive analysis of the Kenya beauty and personal care products market, menggabungkan data historis dari 2020 ke 2024 dengan proyeksi berwawasan ke depan 2030. Ini memeriksa ukuran pasar, tingkat pertumbuhan, dan tren utama, Menawarkan perspektif terperinci tentang evolusi industri. Analisis disusun di seluruh dimensi kritis, termasuk jenis produk, kisaran harga, consumer group and distribution channel, memungkinkan pemangku kepentingan untuk mengidentifikasi peluang dan membuat keputusan strategis yang terinformasi.

Segmentasi pasar

The segmentation of the Kenya beauty and personal care products market is outlined below:
Jenis produk: bath products, color cosmetics, Deodoran, depilatory products, perfumes and fragrances, Produk Perawatan Rambut, men’s grooming products, oral care, Produk Perawatan Kulit, sun care products
Kisaran harga: Produk Premium, produk massal
Consumer group: baby/child, adult
Saluran distribusi: Toko Perawatan Kecantikan dan Pribadi, penjualan langsung, e-commerce, salon rambut, Hypermarket, apotek, toko kelontong kecil, supermarket, yang lain

The segmentation of the Kenya beauty and personal care products market product type, kisaran harga, consumer group and distribution channel. Berdasarkan jenis produk, the market includes bath products, color cosmetics, Deodoran, depilatory products, perfumes and fragrances, Produk Perawatan Rambut, men’s grooming products, oral care, Produk Perawatan Kulit, and sun care products. Price range segments encompass premium products, dan produk massal. Consumer group segments cover baby/child, and adult. Segmentasi saluran distribusi terdiri dari toko kecantikan dan perawatan pribadi, penjualan langsung, e-commerce, salon rambut, Hypermarket, apotek, toko kelontong kecil, supermarket, dan lainnya.

Lanskap kompetitif

Prominent players in the beauty and personal care products market include Unilever PLC, L'Oreal S.A., Perusahaan Colgate-Palmolive, Beiersdorf AG, PZ CUSSONS PLC, Haleon plc, Tiger Consumer Brands Ltd., Grup Godrej, Revlon Inc., Reckitt Benckiser Group plc (RB), Rasasi Perfumes Industry LLC, Procter & Perusahaan Gamble (P&G), BioCosmetic Research Labs, Sapil Perfumes Co. LLC., Sleek International Ltd, Buyline Industries Ltd., Perusahaan Obat Himalaya, Swiss Arabian Perfumes Co. L.L.C, Henkel AG & Bersama. Kgaa, Winner Manufacturing (Aris Cosmetics), Estee Lauder Companies Inc. and Chris Adams Perfumes.

This report presents an extensive analysis of major entities in the beauty and personal care products market, fokus pada kinerja mereka dari 2020 ke 2024. Temuan menampilkan perubahan pangsa pasar, Mengenali pemimpin lama dan penantang baru.

Mengapa Membeli Laporan Ini?

Obtain precise statistical data and forecasts for the Kenya beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Kenya beauty and personal care products market: jenis produk, kisaran harga, consumer group and distribution channel.
Mengembangkan strategi khusus wilayah dan menetapkan prioritas strategis berdasarkan analisis data yang terlokalisasi.
Gain deep insights into the dynamics of the Kenya beauty and personal care products market.
Identifikasi peluang investasi berpotensi tinggi dengan menargetkan sektor pertumbuhan dan tren yang muncul.
Anticipate the future trajectory of the Kenya beauty and personal care products market with informed projections.
Nilai lanskap kompetitif untuk menentukan waktu yang ideal untuk memanfaatkan peluang pasar.
Satu lisensi pengguna tak terbatas dalam organisasi yang sama, tanpa biaya tambahan untuk pengguna tambahan.

Daftar isi

DAFTAR ISI
Temuan kunci
Segmentasi pasar
Tinjauan Pasar
Pasar Produk Kecantikan dan Perawatan Pribadi Kenya – Analisis Jenis Produk
Pasar Produk Kecantikan dan Perawatan Pribadi Kenya – Analisis Kisaran Harga
Pasar Produk Kecantikan dan Perawatan Pribadi Kenya – Consumer Group Analysis
Pasar Produk Kecantikan dan Perawatan Pribadi Kenya – Analisis Saluran Distribusi
Analisis Saham Perusahaan
Unilever plc
L'Oreal S.A..
Perusahaan Colgate-Palmolive
Beiersdorf AG
PZ CUSSONS PLC
Haleon plc
Tiger Consumer Brands Ltd.
Grup Godrej
Revlon, Inc.
…
Data dan perkiraan ekonomi makro
Metodologi Penelitian
Penafian

Angka dan tabel
Table Kenya Beauty and Personal Care Products Market 2020-2030
Chart Kenya Beauty and Personal Care Products Market, Pertumbuhan bersih, 2020-2030
Chart Kenya Beauty and Personal Care Products Market, Tingkat pertumbuhan, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Product Type, CAGR Historis dan Prakiraan, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Price Range, CAGR Historis dan Prakiraan, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Consumer Group, CAGR Historis dan Prakiraan, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Distribution Channel, CAGR Historis dan Prakiraan, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Kenya Beauty and Personal Care Products Market Share (%), oleh perusahaan, 2020-2024
Chart Kenya Beauty and Personal Care Products Market, oleh perusahaan, 2024
Table Kenya Beauty and Personal Care Products Market Share (%), oleh merek, 2020-2024
Chart Kenya Beauty and Personal Care Products Market, oleh merek, 2024
Table Kenya – Populasi (Jutaan) dan ramalan
Table Kenya – Indeks Harga Konsumen (CPI) dan ramalan
Table Kenya – Produk dan Prakiraan Domestik Bruto
Table Kenya Beauty and Personal Care Products Market: Habiskan sebagai proporsi PDB (%)
Table Kenya Beauty and Personal Care Products Market: Konsumsi per kapita (Populasi)

Perusahaan disebutkan

Unilever plc
L'Oreal S.A..
Perusahaan Colgate-Palmolive
Beiersdorf AG
PZ CUSSONS PLC
Haleon plc
Tiger Consumer Brands Ltd.
Grup Godrej
Revlon, Inc.
Reckitt Benckiser Group plc (RB)
Rasasi Perfumes Industry LLC
Procter & Perusahaan Gamble (P&G)
BioCosmetic Research Labs
Sapil Perfumes Co. LLC.
Sleek International Ltd
Buyline Industries Ltd.
Perusahaan Obat Himalaya
Swiss Arabian Perfumes Co. L.L.C
Henkel AG & Bersama. Kgaa
Winner Manufacturing (Aris Cosmetics)
Estee Lauder Companies Inc.
Chris Adams Perfumes