Vietnam Color Cosmetics Market 2025

Vietnam’s color cosmetics market demonstrated strong momentum in 2024, fueled by deepening digital engagement and strategic brand investments in social media platforms, particularly TikTok’s short-form video content. This digital push has expanded market reach beyond urban centers, driving penetration into rural areas while normalizing daily makeup routines featuring natural, lightweight finishes among students, office workers, and service industry professionals. The category’s growth reflects evolving social behaviors, with Vietnamese teenagers and young adults increasingly congregating for livestreams and content creation, activities that amplify exposure to and adoption of current beauty trends.

The market is positioned for sustained robust expansion throughout the forecast period, underpinned by rising disposable incomes and heightened focus on personal presentation among Gen Z and millennial consumers. Social media influencers continue to reshape consumption patterns, accelerating product adoption cycles and encouraging earlier category entry. Vietnamese consumers are demonstrating growing sophistication in product selection, with heightened awareness of skin-type compatibility and occasion-specific formulations becoming key purchase considerations.

Competitive intensity is expected to escalate as global brands leverage their trendsetting capabilities and multi-tier pricing strategies to dominate the innovation landscape. However, a concurrent shift toward ingredient consciousness presents opportunities for local players to carve niche positions through clean beauty formulations and affordable natural alternatives. This bifurcation suggests an evolving market structure where international brands lead trend diffusion while domestic manufacturers capitalize on wellness-oriented demand, creating a dynamic competitive environment shaped by digital influence, consumer education, and value segmentation.

This report presents a thorough analysis and future outlook for the Vietnam color cosmetics market, covering historical data from 2020 को 2024 and forecasts up to 2030. It investigates market size, growth patterns, और खंडित अंतर्दृष्टि, revealing the trends transforming the industry. By dissecting critical aspects such as product type, price range, पैकेजिंग प्रकार और वितरण चैनल, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.

बाजार विभाजन

The Vietnam color cosmetics market is structured as follows:
उत्पाद का प्रकार: eye makeup (eyeliners & eye pencils, eye shadows, mascaras, अन्य), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, अन्य), lip makeup (lip gloss, lip liners & pencils, lipsticks, अन्य), nail products (nail care products, nail polish, polish removers, अन्य), अन्य
Price range: mass, premium
पैकेजिंग प्रकार: लचीला पैकेजिंग, फोल्डिंग डिब्बों, glass bottles, metal aerosol cans, कठोर प्लास्टिक
वितरण प्रवाह: सुपरमार्केट और हाइपरमार्केट, छोटे किराने की दुकानें, department stores, स्वास्थ्य और सौंदर्य भंडार, direct selling, ई-कॉमर्स, अन्य

The color cosmetics market in Vietnam is segmented across product type, price range, पैकेजिंग प्रकार और वितरण चैनल. उत्पाद प्रकार द्वारा, the market is categorized into eye makeup (eyeliners & eye pencils, eye shadows, mascaras, अन्य), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, अन्य), lip makeup (lip gloss, lip liners & pencils, lipsticks, अन्य), nail products (nail care products, nail polish, polish removers, अन्य), और दूसरे. Price range categories include mass, and premium. Packaging type segments consist of flexible packaging, फोल्डिंग डिब्बों, glass bottles, metal aerosol cans, और कठोर प्लास्टिक. The distribution channel segmentation covers supermarkets and hypermarkets, छोटे किराने की दुकानें, department stores, स्वास्थ्य और सौंदर्य भंडार, direct selling, ई-कॉमर्स, और दूसरे.

प्रतिस्पर्धी परिदृश्य

Leading companies in the color cosmetics market comprise Yatsen Holding Limited, The Estee Lauder Companies Inc., Shiseido Company Limited, Revlon Inc., MOI Cosmetics Co. लिमिटेड, Mefactory Co. लिमिटेड, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., LG Household & Health Care Ltd., iFamily Sc Co. लिमिटेड, DM&C Co. लिमिटेड, Chanel S.A. and Amorepacific Corporation.

The report provides a detailed assessment of prominent companies within the color cosmetics market, tracking their performance from 2020 को 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

इस रिपोर्ट को क्यों खरीदें?

Obtain precise statistical data and forecasts for the Vietnam color cosmetics market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam color cosmetics market: उत्पाद का प्रकार, price range, पैकेजिंग प्रकार और वितरण चैनल.
क्षेत्र-विशिष्ट रणनीतियों का विकास करें और स्थानीयकृत डेटा विश्लेषण के आधार पर रणनीतिक प्राथमिकताएं निर्धारित करें.
Gain deep insights into the dynamics of the Vietnam color cosmetics market.
विकास क्षेत्रों और उभरते रुझानों को लक्षित करके उच्च-संभावित निवेश के अवसरों की पहचान करें.
Anticipate the future trajectory of the Vietnam color cosmetics market with informed projections.
बाजार के अवसरों पर पूंजीकरण के लिए आदर्श समय निर्धारित करने के लिए प्रतिस्पर्धी परिदृश्य का आकलन करें.
एक ही संगठन के भीतर एक एकल असीमित उपयोगकर्ता लाइसेंस, अतिरिक्त उपयोगकर्ताओं के लिए कोई अतिरिक्त शुल्क नहीं है.

विषयसूची

विषयसूची
प्रमुख निष्कर्ष
बाजार विभाजन
बाजार अवलोकन
Vietnam Color Cosmetics Market – उत्पाद प्रकार विश्लेषण
Vietnam Color Cosmetics Market – Price Range Analysis
Vietnam Color Cosmetics Market – पैकेजिंग प्रकार विश्लेषण
Vietnam Color Cosmetics Market – वितरण चैनल विश्लेषण
कंपनी शेयर विश्लेषण
Yatsen Holding Limited
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, इंक.
MOI Cosmetics Co., लिमिटेड.
Mefactory Co., लिमिटेड.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
LG Household & Health Care, लिमिटेड.
…
मैक्रोइकॉनॉमिक डेटा और पूर्वानुमान
अनुसंधान क्रियाविधि
अस्वीकरण

आंकड़े और टेबल
Table Vietnam Color Cosmetics Market 2020-2030
Chart Vietnam Color Cosmetics Market, शुद्ध वृद्धि, 2020-2030
Chart Vietnam Color Cosmetics Market, वृद्धि दर, 2020-2030
Table Vietnam Color Cosmetics Market by Product Type, 2020-2030
Chart Vietnam Color Cosmetics Market by Product Type, सीएजीआर ऐतिहासिक और पूर्वानुमान, 2020-2030
Chart Vietnam Color Cosmetics Market by Product Type, 2020-2030
Table Vietnam Color Cosmetics Market by Price Range, 2020-2030
Chart Vietnam Color Cosmetics Market by Price Range, सीएजीआर ऐतिहासिक और पूर्वानुमान, 2020-2030
Chart Vietnam Color Cosmetics Market by Price Range, 2020-2030
Table Vietnam Color Cosmetics Market by Packaging Type, 2020-2030
Chart Vietnam Color Cosmetics Market by Packaging Type, सीएजीआर ऐतिहासिक और पूर्वानुमान, 2020-2030
Chart Vietnam Color Cosmetics Market by Packaging Type, 2020-2030
Table Vietnam Color Cosmetics Market by Distribution Channel, 2020-2030
Chart Vietnam Color Cosmetics Market by Distribution Channel, सीएजीआर ऐतिहासिक और पूर्वानुमान, 2020-2030
Chart Vietnam Color Cosmetics Market by Distribution Channel, 2020-2030
Table Vietnam Color Cosmetics Market Share (%), कंपनियों द्वारा, 2020-2024
Chart Vietnam Color Cosmetics Market, कंपनियों द्वारा, 2024
Table Vietnam Color Cosmetics Market Share (%), ब्रांडों द्वारा, 2020-2024
Chart Vietnam Color Cosmetics Market, ब्रांडों द्वारा, 2024
Table Vietnam – जनसंख्या (लाखों) और पूर्वानुमान
Table Vietnam – उपभोक्ता मूल्य सूचकांक (भाकपा) और पूर्वानुमान
Table Vietnam – सकल घरेलू उत्पाद और पूर्वानुमान
Table Vietnam Color Cosmetics Market: जीडीपी के अनुपात के रूप में खर्च करें (%)
Table Vietnam Color Cosmetics Market: प्रति व्यक्ति खपत (जनसंख्या)

कंपनियों ने उल्लेख किया

Yatsen Holding Limited
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, इंक.
MOI Cosmetics Co., लिमिटेड.
Mefactory Co., लिमिटेड.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
LG Household & Health Care, लिमिटेड.
iFamily Sc Co., लिमिटेड.
DM&C Co., लिमिटेड.
Chanel S.A.
Amorepacific Corporation