Kenya Toilet Paper Market 2024

Description

The toilet paper in Kenya market is expected to increase by USD 55.8 million, à un taux de croissance annuel composé (TCAC) de 7.6% depuis 2024 à 2029, according to the latest edition of the Toilet Paper Market in Kenya Report. The Kenya Toilet Paper market is influenced by several key drivers that are shaping consumer behavior and market dynamics. One of the foremost factors is the rising consumer awareness around hygiene and health. As consumers place greater emphasis on cleanliness, there is an increased demand for high-quality toilet paper that ensures superior hygiene. This trend has been further accelerated by the lingering effects of the COVID-19 pandemic, which heightened the focus on personal and household cleanliness.

Another significant driver is the growing urbanization and changing lifestyles in Kenya. As more people migrate to urban areas, the demand for convenient and accessible household products, including toilet paper, has surged. This urban shift is also leading to an increase in disposable incomes, allowing consumers to opt for premium and branded products, alimentant davantage la croissance du marché.

En plus, the influence of economic factors, such as fluctuations in currency and inflation, is shaping the market. Consumers are becoming more price-sensitive, prompting them to seek value-for-money options. This economic backdrop is driving competition among local and international brands to offer cost-effective yet high-quality products, influencing purchasing decisions and market trends.

This report provides a thorough assessment of the Kenya toilet paper industry, présenter les données clés du marché, y compris les performances historiques, tendances de croissance, et perspectives d'avenir. Il explore divers segments et sous-segments de marché, with a focus on important factors like application, et canal de distribution. Grâce à cette évaluation détaillée, the report helps uncover the growth potential of the toilet paper industry.

Segmentation du marché

The toilet paper market in Kenya is categorized into the following segments:
Application: at-home, away from home (AFH)
Canal de distribution: supermarchés et hypermarchés, petites épiceries, commerce électronique, autres

The Kenya toilet paper market is segmented on the basis of application, et canal de distribution. By application, the toilet paper market in Kenya has been segmented into at-home, and away from home (AFH). Basé sur le canal de distribution, the toilet paper market in Kenya is categorized into supermarkets and hypermarkets, petites épiceries, commerce électronique, et d'autres.

Paysage concurrentiel

The Kenya toilet paper market is highly competitive. Dès 2023, the major players in the Kenya toilet paper market were Tissue Kenya Limited, Royal Converters Limited, Société Kimberly-Clark, Jubilee Tissue Industries Limited, Essity AB, Chandaria Industries Limited, African Cotton Industries Ltd.

This report provides a comprehensive analysis of the key players in the Kenya toilet paper market, ainsi que leurs performances de 2019 à 2023. En utilisant ces données, les entreprises peuvent acquérir une compréhension plus approfondie de la dynamique du marché, y compris les changements de part de marché, l’identification des principaux acteurs, et la montée en puissance des entreprises émergentes. Ces informations donnent aux entreprises un avantage stratégique dans un paysage concurrentiel, leur permettant d'affiner leurs stratégies de marché et de prendre des décisions éclairées, décisions à long terme.

Pourquoi acheter ce rapport?

Obtain precise statistical data and forecasts for the Kenya toilet paper market.
Développer des stratégies spécifiques à la région et définir des priorités stratégiques basées sur une analyse de données localisées.
Gain deep insights into the dynamics of the Kenya toilet paper market.
Identifier les opportunités d'investissement à fort potentiel en ciblant les secteurs de croissance et les tendances émergentes.
Anticipate the future trajectory of the Kenya toilet paper market with informed projections.
Évaluer le paysage concurrentiel pour déterminer le moment idéal pour capitaliser sur les opportunités du marché.

Table des matières

TABLE DES MATIÈRES
Principales conclusions
Portée du rapport
Méthodologie de recherche
Market overviewKenya toilet paper market – application analysis
Kenya toilet paper market – analyse des canaux de distribution
Acteurs clés et part de marché
– Tissue Kenya Limited
– Royal Converters Limited
– Société Kimberly-Clark
– Jubilee Tissue Industries Limited
– Essity AB
…
Données et prévisions macroéconomiques
Clause de non-responsabilité

FIGURES ET TABLEAUX
Table Kenya toilet paper market 2019-2029
Chart Kenya toilet paper market, croissance nette, 2019-2029
Chart Kenya toilet paper market, taux de croissance, 2019-2029
Table Kenya toilet paper market by application, 2019-2029
Chart Kenya toilet paper market by application, TCAC historique et prévisionnel, 2019-2029
Chart Kenya toilet paper market by application, 2019-2029
Table Kenya toilet paper market by distribution channel, 2019-2029
Chart Kenya toilet paper market by distribution channel, TCAC historique et prévisionnel, 2019-2029
Chart Kenya toilet paper market by distribution channel, 2019-2029
Table Kenya toilet paper market share (%), par les entreprises, 2019-2023
Chart Kenya toilet paper market, par les entreprises, 2023
Table Kenya toilet paper market share (%), par marques, 2019-2023
Chart Kenya toilet paper market, par marques, 2023
Tableau Kenya – population (des millions) et prévisions
Tableau Kenya – indice des prix à la consommation (IPC) et prévisions
Tableau Kenya – produit intérieur brut et prévisions
Table Kenya toilet paper market: dépenser en proportion du PIB (%)
Table Kenya toilet paper market: consommation par habitant (population)