Indonesia Toilet Paper Market 2025

Indonesia’s toilet paper market experienced notable growth, underpinned by rising consumer awareness of hygiene and an expanding modern retail landscape. Compared to other Asia-Pacific markets such as Malaysia, Mainland China, and Hong Kong, per capita toilet paper consumption in Indonesia remained relatively low, signaling substantial room for further expansion. Given the country’s large and growing population, coupled with accelerating urbanization, consumer confidence in purchasing toilet paper products strengthened over the year.

The aftermath of recent global health crises continued to reinforce the importance of hygiene, driving increased demand for higher-quality toilet paper. This shift was further facilitated by the expansion of modern retail and e-commerce platforms, which provided consumers with greater access to a diverse range of toilet paper products. The convenience and essential nature of toilet paper further solidified its position as a household staple, particularly among urban consumers seeking hygiene solutions aligned with evolving lifestyle preferences.

The expansion of retail distribution channels played a pivotal role in market development. Modern retail outlets and e-commerce platforms enhanced accessibility, allowing consumers to explore and purchase products more easily. En outre, rural areas continued to present significant growth opportunities, as market penetration remained relatively low. Educating rural consumers on the benefits and practical applications of toilet paper emerged as a critical strategy for unlocking new demand and driving further market expansion.

Looking ahead, Indonesia’s toilet paper market is expected to see continued growth, fueled by population increases and ongoing urbanization. The migration of rural populations to urban centers led to rising living standards and higher disposable incomes, further encouraging the adoption of toilet paper products. As modern retail infrastructure continues to develop and digital commerce gains traction, the market is poised for sustained expansion, with both affordability and premiumization shaping future consumer preferences.

This report provides a strategic analysis of the Indonesia toilet paper market, examining historical trends from 2020 à 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into type and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Segmentation du marché

The Indonesia toilet paper market is categorized into the following segments:
Taper: at-home, away from home (AFH)
Canal de distribution: dépanneurs, supermarchés et hypermarchés, petites épiceries, commerce électronique, autres

The segmentation of the Indonesia toilet paper market type and distribution channel. In terms of type, the market is segmented into at-home, and away from home (AFH). Distribution channel segments encompass convenience stores, supermarchés et hypermarchés, petites épiceries, commerce électronique, et d'autres.

Paysage compétitif

Leading companies in the toilet paper market include PT. Sopanusa Tissue & Packaging Saranasukses, PT Suparma Tbk, PT Graha Kerindo Utama, Panca Usahatama Paramita PT and Asia Pulp & Paper Company Ltd. (APP). This comprehensive report analyzes the performance of leading companies in the toilet paper sector from 2020 à 2024. Les résultats mettent en évidence les changements de part de marché, Révéler à la fois des leaders du marché établis et des concurrents émergents.

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Obtain precise statistical data and forecasts for the Indonesia toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia toilet paper market: type and distribution channel.
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Gain deep insights into the dynamics of the Indonesia toilet paper market.
Identifier les opportunités d'investissement à haut potentiel en ciblant les secteurs de croissance et les tendances émergentes.
Anticipate the future trajectory of the Indonesia toilet paper market with informed projections.
Évaluer le paysage concurrentiel pour déterminer le calendrier idéal pour capitaliser sur les opportunités de marché.
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Table des matières

TABLE DES MATIÈRES
Conclusions clés
Segmentation du marché
Aperçu du marché
Indonesia Toilet Paper Market – Analyse de type
Indonesia Toilet Paper Market – Analyse des canaux de distribution
Analyse des actions de l'entreprise
PT. Sopanusa Tissue & Packaging Saranasukses
PT Suparma, Tbk
PT Graha Kerindo Utama
Panca Usahatama Paramita, PT
Asia Pulp & Paper Company Ltd. (APP)
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité

Chiffres et tableaux
Table Indonesia Toilet Paper Market 2020-2030
Chart Indonesia Toilet Paper Market, Croissance nette, 2020-2030
Chart Indonesia Toilet Paper Market, Taux de croissance, 2020-2030
Table Indonesia Toilet Paper Market by Type, 2020-2030
Chart Indonesia Toilet Paper Market by Type, CAGR historique et prévisions, 2020-2030
Chart Indonesia Toilet Paper Market by Type, 2020-2030
Table Indonesia Toilet Paper Market by Distribution Channel, 2020-2030
Chart Indonesia Toilet Paper Market by Distribution Channel, CAGR historique et prévisions, 2020-2030
Chart Indonesia Toilet Paper Market by Distribution Channel, 2020-2030
Table Indonesia Toilet Paper Market Share (%), par les entreprises, 2020-2024
Chart Indonesia Toilet Paper Market, par les entreprises, 2024
Table Indonesia Toilet Paper Market Share (%), par les marques, 2020-2024
Chart Indonesia Toilet Paper Market, par les marques, 2024
Table Indonesia – Population (Des millions) et les prévisions
Table Indonesia – Indice des prix à la consommation (CPI) et les prévisions
Table Indonesia – Produit intérieur brut et prévisions
Table Indonesia Toilet Paper Market: Dépenser en proportion de PIB (%)
Table Indonesia Toilet Paper Market: Consommation par habitant (Population)

Les entreprises mentionnées

PT. Sopanusa Tissue & Packaging Saranasukses
PT Suparma, Tbk
PT Graha Kerindo Utama
Panca Usahatama Paramita, PT
Asia Pulp & Paper Company Ltd. (APP)