Vietnam Soft Drinks Market 2025

Vietnam’s soft drinks market is set for sustained expansion, buoyed by a resurgent tourism sector and improving macroeconomic conditions. The government’s ambitious target of attracting 22-23 million international visitors and 120-130 million domestic tourists in 2025 – with further growth projected to reach 35 million foreign arrivals and 160 million domestic trips by 2030 – is expected to significantly boost on-trade sales, particularly in hospitality and travel hubs. This upward trajectory aligns with the World Bank’s 2024 GDP forecasts of 6.0% growth in 2025 et 6.5% in 2026, which should strengthen consumer purchasing power and amplify discretionary spending on dining out and seasonal gifting, especially during cultural festivities like Lunar New Year.

Product innovation is reshaping the competitive landscape as manufacturers respond to evolving consumer preferences. The market has seen a surge in novel flavors and packaging formats, alongside a pronounced pivot toward sugar-free and reduced-sugar offerings. This shift reflects heightened health awareness, driven by government warnings over Vietnam’s rising diabetes prevalence. E-commerce platforms are further accelerating demand for discounted multipacks and promotional bundles, as price-sensitive shoppers increasingly balance health considerations with value-seeking behavior.

While carbonates and traditional sweetened beverages still dominate volume sales, the premiumization of functional drinks and ready-to-drink teas – often marketed with wellness claims – is gaining traction among urban millennials. The challenge for brands lies in navigating this dual demand: catering to tourism-driven impulse purchases in on-trade venues while simultaneously addressing off-trade demand for healthier, affordable options. With distribution networks expanding beyond major cities and digital commerce penetration deepening, Vietnam’s soft drinks market is evolving into a nuanced battleground where convenience, health positioning, and pricing agility will dictate winners in this high-growth ASEAN frontier.

Axé sur la fourniture d'informations exploitables, this report explores the Vietnam soft drinks market, analyser les performances historiques de 2020 à 2024 et fournir des prévisions à 2030. Il évalue la taille du marché, dynamique de croissance, et les tendances spécifiques au segment, Mettre en évidence les facteurs stimulant le changement dans l'industrie. By breaking down the market into product type, taper, canal d'emballage et de distribution, Le rapport permet aux décideurs d'une compréhension claire du paysage concurrentiel et du potentiel de croissance.

Segmentation du marché

The following outlines the segmentation of the Vietnam soft drinks market:
Type de produit: eau en bouteille, boissons gazeuses gazeuses, concentrés, jus, Café RTD, Thé RTD, boissons énergisantes, sports drinks, autres
Taper: régulier, faible- et les boissons gazeuses sans sucre
Conditionnement: emballage flexible, bouteilles en verre, cartons liquides, canettes métalliques, bouteilles en plastique, autres
Canal de distribution: dépanneurs, commerce électronique, magasins de nourriture et de boissons, hypermarchés, petites épiceries, supermarchés, autres

The Vietnam market for soft drinks is divided based on product type, taper, canal d'emballage et de distribution. Par type de produit, the market is categorized into bottled water, boissons gazeuses gazeuses, concentrés, jus, Café RTD, Thé RTD, boissons énergisantes, sports drinks, et d'autres. Type categories include regular, et bas- et les boissons gazeuses sans sucre. Packaging segments are categorized into flexible packaging, bouteilles en verre, cartons liquides, canettes métalliques, bouteilles en plastique, et d'autres. La segmentation des canaux de distribution comprend les dépanneurs, commerce électronique, magasins de nourriture et de boissons, hypermarchés, petites épiceries, supermarchés, et d'autres.

Paysage compétitif

The Vietnam soft drinks market exhibits significant competition. Leading companies within the market include Ben Tre Import and Export Joint Stock Company (Betrimex), Bitexco Group, Hoang Minh Water Joint Stock Company, JG Summit Holdings Inc., Kirin Holdings Co. Ltd., Masan Group Corporation, Nestlé S.A., New Tower Ltd., Otsuka Holdings Co. Ltd., PepsiCo Inc., Quang Ngai Sugar Joint Stock Company, Saigon Pure Water Co. Ltd., Sapporo Holdings Limited, Suntory Holdings Limited, T.C. Pharmaceutical Industries Co. Ltd., Taisho Pharmaceutical Holdings Company Ltd., Tan Hiep Phat Beverage Group (THP), The Coca-Cola Company and Vietnam Dairy Products Joint Stock Company (Vinamilk).

This report delivers an in-depth examination of leading companies in the soft drinks sector, analyser leurs performances à partir de 2020 à 2024. Les résultats indiquent des changements dans la part de marché, mettre l'accent sur les dirigeants établis et les nouveaux entrants.

Pourquoi acheter ce rapport?

Obtain precise statistical data and forecasts for the Vietnam soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam soft drinks market: type de produit, taper, canal d'emballage et de distribution.
Développer des stratégies spécifiques à la région et définir des priorités stratégiques basées sur une analyse de données localisée.
Gain deep insights into the dynamics of the Vietnam soft drinks market.
Identifier les opportunités d'investissement à haut potentiel en ciblant les secteurs de croissance et les tendances émergentes.
Anticipate the future trajectory of the Vietnam soft drinks market with informed projections.
Évaluer le paysage concurrentiel pour déterminer le calendrier idéal pour capitaliser sur les opportunités de marché.
Une seule licence utilisateur illimitée au sein de la même organisation, sans frais supplémentaires pour les utilisateurs supplémentaires.

Table des matières

TABLE DES MATIÈRES
Conclusions clés
Segmentation du marché
Aperçu du marché
Vietnam Soft Drinks Market – Analyse du type de produit
Vietnam Soft Drinks Market – Analyse de type
Vietnam Soft Drinks Market – Analyse d'emballage
Vietnam Soft Drinks Market – Analyse des canaux de distribution
Analyse des actions de l'entreprise
Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco Group
Hoang Minh Water Joint Stock Company
JG Summit Holdings, Inc.
Kirin Holdings Co., Ltd.
Masan Group Corporation
Nestlé S.A.
New Tower Ltd.
Otsuka Holdings Co. Ltd.
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité

Chiffres et tableaux
Table Vietnam Soft Drinks Market 2020-2030
Chart Vietnam Soft Drinks Market, Croissance nette, 2020-2030
Chart Vietnam Soft Drinks Market, Taux de croissance, 2020-2030
Table Vietnam Soft Drinks Market by Product Type, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, CAGR historique et prévisions, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, 2020-2030
Table Vietnam Soft Drinks Market by Type, 2020-2030
Chart Vietnam Soft Drinks Market by Type, CAGR historique et prévisions, 2020-2030
Chart Vietnam Soft Drinks Market by Type, 2020-2030
Table Vietnam Soft Drinks Market by Packaging, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, CAGR historique et prévisions, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, 2020-2030
Table Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, CAGR historique et prévisions, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Table Vietnam Soft Drinks Market Share (%), par les entreprises, 2020-2024
Chart Vietnam Soft Drinks Market, par les entreprises, 2024
Table Vietnam Soft Drinks Market Share (%), par les marques, 2020-2024
Chart Vietnam Soft Drinks Market, par les marques, 2024
Table Vietnam – Population (Des millions) et les prévisions
Table Vietnam – Indice des prix à la consommation (CPI) et les prévisions
Table Vietnam – Produit intérieur brut et prévisions
Table Vietnam Soft Drinks Market: Dépenser en proportion de PIB (%)
Table Vietnam Soft Drinks Market: Consommation par habitant (Population)

Les entreprises mentionnées

Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco Group
Hoang Minh Water Joint Stock Company
JG Summit Holdings, Inc.
Kirin Holdings Co., Ltd.
Masan Group Corporation
Nestlé S.A.
New Tower Ltd.
Otsuka Holdings Co. Ltd.
Pepsico, Inc.
Quang Ngai Sugar Joint Stock Company
Saigon Pure Water Co., Ltd.
Sapporo Holdings Limited
Suntory Holdings Limited
T.C. Pharmaceutical Industries Co., Ltd.
Taisho Pharmaceutical Holdings Company Ltd.
Tan Hiep Phat Beverage Group (THP)
The Coca-Cola Company
Vietnam Dairy Products Joint Stock Company (Vinamilk)