USA Home Care Market 2025

Les États-Unis. home care market is projected to rise from USD 40.9 milliards dans 2025 à USD 47.5 milliards 2030, registering a steady 3% compound annual growth rate. Yet beneath this measured expansion lies a market undergoing significant structural transformation, as shifting consumer expectations and advancing technology redefine the landscape. The convergence of self-care, durabilité, and digital integration is not only reshaping product development but is also amplifying competitive pressures across all segments.

As consumers increasingly align household routines with broader wellness objectives, the definition of “home care” has expanded beyond cleanliness to encompass emotional comfort, environmental responsibility, and personal empowerment. This behavioral shift is fueling demand for smarter, more adaptive product solutions. Sensor-based, AI-enabled innovations such as robotic vacuum cleaners and connected dishwashers are rapidly gaining traction, offering precision and convenience in a time-constrained, tech-savvy household environment. These smart appliances are influencing upstream demand for compatible cleaning agents designed to work in tandem with automation – favoring formulations that are residue-free, efficient in low-water settings, and capable of communicating efficacy through digital diagnostics.

Durabilité, meanwhile, has transitioned from a niche preference to a baseline expectation. Brands are increasingly required to demonstrate environmental accountability through circular packaging models, low-impact ingredients, and carbon-neutral supply chains. Concentrated formats, refill pods, and biodegradable cleaning agents are quickly becoming category mainstays. In this evolving marketplace, success will depend not only on compliance with environmental standards but also on the ability to market sustainability as a tangible lifestyle upgrade – seamlessly integrating green credentials with aspirational design and everyday functionality.

Digital convenience continues to play a pivotal role in how consumers discover, évaluer, and purchase home care products. Subscription-based models, auto-replenishment programs, and voice-assisted ordering are becoming more entrenched, Surtout parmi les plus jeunes, urban cohorts. These platforms offer brands direct access to consumer data, enabling personalization at scale – an increasingly valuable tool as differentiation grows harder in a mature market. The next frontier will involve leveraging real-time usage data to customize dosing, recommend complementary products, or even anticipate replenishment needs before the consumer does.

This report presents a detailed analysis of the USA home care market, Offrir six ans de données sur la taille du marché historique et les tendances de croissance, ainsi que des estimations prospectives à travers 2030. Il explore la dynamique de la catégorie et de la sous-catégorie, avec un accent vif sur les développements à travers le type de produit, Type d'emballage et canal de distribution.

Report Highlights

Designed for business leaders and strategists, this report offers a data-rich overview of the USA home care market from 2020 à 2030, including actuals for 2020–2024 and projections for 2025–2030. All figures are reported in (Tonnes / USD), with compound annual growth rates (TCAC) calculated for both periods. The analysis spans key dimensions such as product type, Type d'emballage et canal de distribution. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 à 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Segmentation du marché

The USA home care market is structured as follows:
Type de produit - par exemple, air fresheners (Amélioreurs d'aérosols, Faisons de bougies, Renfait de voitures, Rassisseurs d'air électriques, Faisons d'air en gel, Rassisters d'air liquide, autres), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (appâts, sprays/aerosols, autres), laundry care (adoucisseurs de tissu, aides à la blanchisse, détergents à linge, Chauffeur / nettoyeurs de tapis), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam, autres)
Type d'emballage - par exemple, emballage flexible, verre, métal, conteneurs papier, plastique rigide
Canal de distribution - par exemple, dépanneurs, vente directe, discounters, commerce électronique, magasins de marchandises générales, magasins de santé et de beauté, hypermarchés, petites épiceries, supermarchés, clubs d'entrepôt, autres

Macroéconomique & Indicateurs démographiques

En plus des données de base du marché, Le rapport intègre des indicateurs socio-économiques clés qui fournissent un contexte essentiel pour interpréter la dynamique du marché. Il s'agit notamment des tendances de la population, L'indice des prix à la consommation (CPI), Produit intérieur brut (PIB), consommation par habitant (exprimé en USD), et les dépenses de consommation en pourcentage du PIB. Ensemble, Ces mesures offrent une toile de fond macroéconomique qui améliore la pertinence stratégique des chiffres de la taille du marché, Aider les parties prenantes à mieux évaluer le potentiel de la demande et les opportunités de croissance à long terme.

Paysage compétitif: Analyse des parts de marché

The report provides an overview of market share among leading firms in the home care sector in USA, refléter un mélange de marques établies et de concurrents émergents. Les entreprises profilées incluent:
Bain & Corps Works, Inc.
Bissell Homecare, Inc.
Église & Dwight Co., Inc.
Colgate-Palmolive Company
Energizer Holdings, Inc.
Fabrica de Jabon La Corona S.A. le c.v.
Henkel AG & Co. Kgaa
Julius Samann Ltd
Kik Custom Products Inc.
Newell Brands Inc. (Nul)
PurposeBuilt Brands, Inc.
Reckitt Benckiser Group plc (RB)
Rug Doctor LLC
S. C. Johnson & Fils, Inc.
Spectrum Brands Holdings, Inc.
La société Clorox
Le procter & Compagnie de jeu (P&G)
The Scotts Miracle-Gro Company
Unilever PLC

Cette section aide les parties prenantes à évaluer la concentration du marché, Identifier les opportunités de partenariat, et suivre les changements de leadership.

Pourquoi choisir ce rapport?

Access accurate and up-to-date market size data for the USA home care sector.
Obtain granular insights across key segments, y compris le type de produit, Type d'emballage et canal de distribution.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Demandez un échantillon expurgé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.

Les livrables incluent

Rapport PDF structuré professionnellement
Databook complet Excel avec des chiffres d'année et une segmentation multidimensionnelle à partir de 2020 à 2030

Table des matières

TABLE DES MATIÈRES
Conclusions clés
Segmentation du marché
Aperçu du marché
USA Home Care Market – Analyse du type de produit
USA Home Care Market – Analyse du type d'emballage
USA Home Care Market – Analyse des canaux de distribution
Analyse des actions de l'entreprise
Bain & Corps Works, Inc.
Bissell Homecare, Inc.
Église & Dwight Co., Inc.
Colgate-Palmolive Company
Energizer Holdings, Inc.
Fabrica de Jabon La Corona S.A. le c.v.
Henkel AG & Co. Kgaa
Julius Samann Ltd
Kik Custom Products Inc.
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité

Chiffres et tableaux
Table USA Home Care Market 2020-2030
Chart USA Home Care Market, Croissance nette, 2020-2030
Chart USA Home Care Market, Taux de croissance, 2020-2030
Table USA Home Care Market by Product Type, 2020-2030
Chart USA Home Care Market by Product Type, CAGR historique et prévisions, 2020-2030
Chart USA Home Care Market by Product Type, 2020-2030
Table USA Home Care Market by Packaging Type, 2020-2030
Chart USA Home Care Market by Packaging Type, CAGR historique et prévisions, 2020-2030
Chart USA Home Care Market by Packaging Type, 2020-2030
Table USA Home Care Market by Distribution Channel, 2020-2030
Chart USA Home Care Market by Distribution Channel, CAGR historique et prévisions, 2020-2030
Chart USA Home Care Market by Distribution Channel, 2020-2030
Table USA Home Care Market Share (%), par les entreprises, 2020-2024
Chart USA Home Care Market, par les entreprises, 2024
Table USA Home Care Market Share (%), par les marques, 2020-2024
Chart USA Home Care Market, par les marques, 2024
Tableau USA – Population (Des millions) et les prévisions
Tableau USA – Indice des prix à la consommation (CPI) et les prévisions
Tableau USA – Produit intérieur brut et prévisions
Table USA Home Care Market: Dépenser en proportion de PIB (%)
Table USA Home Care Market: Consommation par habitant (Population)