Mexico Home Care Market 2025

The Mexican home care market is poised for sustained expansion, with total value projected to rise from USD 7.4 milliards dans 2025 à USD 10.2 milliards 2030, reflétant un taux de croissance annuel composé de 6.77%. This upward trajectory comes despite persistent macroeconomic uncertainty and mounting cost-of-living pressures that continue to weigh on household budgets. While Mexican consumers have shown a notable degree of resilience, the broader financial environment is prompting more cautious and selective spending behaviors, particularly within mid- and lower-income segments.

Amid this climate, innovation is increasingly concentrated in the premium tier, where novel formats such as laundry sheets and fragrance pearls are gaining traction. These high-performance products appeal to consumers seeking enhanced efficacy and extended scent durability, and they signal a shift in value perception – where benefits such as convenience and sensory experience are outweighing traditional price sensitivity, at least within a defined upper-tier consumer cohort. As manufacturers experiment with form factors that cater to evolving expectations around product experience, the boundaries of functional performance and emotional appeal in home care are being actively redefined.

Sustainability is simultaneously emerging as a central pillar of competitive strategy. Although still a secondary driver for mass-market adoption, eco-conscious formulations and recyclable or refillable packaging are beginning to resonate more deeply, particularly among urban consumers exposed to global environmental discourse. As regulatory frameworks gradually tighten and awareness of environmental impacts continues to rise, brands that embed sustainability into both messaging and material innovation stand to capture outsized share over the medium term.

En avant, Mexico’s home care sector will likely be shaped by a bifurcated consumer base – on one end, value-driven shoppers navigating economic constraints; on the other, a growing subset of consumers willing to trade up for products that combine efficacy, durabilité, and experiential value. Success in this evolving market will hinge on manufacturers’ ability to balance affordability with aspiration, leveraging innovation not just in format, but in function and environmental alignment.

This report delivers a comprehensive analysis and forward-looking perspective on the Mexico home care market, couvrant des données historiques de 2020 à 2024 et les projections de marché à travers 2030. En examinant la taille du marché, taux de croissance, et des idées segmentées, Le rapport met en évidence les changements dynamiques et les tendances émergentes qui façonnent l'industrie. Il fournit une dégradation granulaire à travers les dimensions clés, y compris le type de produit, Type d'emballage et canal de distribution, Offrir aux parties prenantes une feuille de route détaillée pour la prise de décision stratégique.

Report Highlights

The report provides detailed Mexico home care market size data in Tons/MXN/USD from 2020 à 2030. The core dataset includes historical actuals for the overall market and its sub-segments, alongside forecasts, supplemented with CAGR for both historical and forecast periods. Segmentation covers product type, Type d'emballage et canal de distribution. By comparing historical and forecast growth rates, high-potential sub-segments can be clearly identified, offering quantitative support for strategic planning.

Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.

En outre, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 à 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Segmentation du marché

The Mexico home care market is classified into the following segments:
Type de produit - par exemple, air fresheners (Amélioreurs d'aérosols, Faisons de bougies, Renfait de voitures, Rassisseurs d'air électriques, Faisons d'air en gel, Rassisters d'air liquide, autres), bleach, dishwashing (automatic dishwashing detergents, dishwashing additives, hand dishwashing detergents), household insecticides (appâts, bobine, insecticides électriques, sprays/aerosols, autres), laundry care (adoucisseurs de tissu, aides à la blanchisse, détergents à linge, Chauffeur / nettoyeurs de tapis), polishes (floor polish, furniture polish, metal polish, shoe polish), surface care (bathroom cleaners, descalers, disinfectants, drain openers, floor cleaners, glass cleaners, household cleaning wipes, kitchen cleaners, multi-purpose cleaners, oven cleaners, scouring agents), toilet care (in-cistern cleaners, rim blocks/liquids, toilet liquids/foam)
Type d'emballage - par exemple, emballage flexible, verre, métal, conteneurs papier, plastique rigide
Canal de distribution - par exemple, dépanneurs, vente directe, discounters, commerce électronique, magasins de marchandises générales, hypermarchés, petites épiceries, supermarchés, clubs d'entrepôt, autres

Macroéconomique & Indicateurs démographiques

En plus des données de base du marché, Le rapport intègre des indicateurs socio-économiques clés qui fournissent un contexte essentiel pour interpréter la dynamique du marché. Il s'agit notamment des tendances de la population, L'indice des prix à la consommation (CPI), Produit intérieur brut (PIB), consommation par habitant (exprimé en USD), et les dépenses de consommation en pourcentage du PIB. Ensemble, Ces mesures offrent une toile de fond macroéconomique qui améliore la pertinence stratégique des chiffres de la taille du marché, Aider les parties prenantes à mieux évaluer le potentiel de la demande et les opportunités de croissance à long terme.

Paysage compétitif: Analyse des parts de marché

The report features market share data for leading players in the home care sector in Mexico, offrant des informations sur le positionnement concurrentiel, domination de la marque, et les tendances de consolidation. Les principaux acteurs du marché comprennent:
Blanqueadora Mexicana, S.A. le c.v.
Église & Dwight Co., Inc.
Colgate-Palmolive Company
El Oso, S.A. le c.v.
Fabrica de Jabon La Corona S.A. le c.v.
Groupe de marque SL
Henkel AG & Co. Kgaa
Industrias Alen, S.A. le c.v.
Industrias H24, S.A. le c.v.
Industrias JLC, S.A. le c.v.
Kimberly-Clark Corporation
Laboratorios Sanfer, S.A. le c.v.
Reckitt Benckiser Group plc (RB)
S. C. Johnson & Fils, Inc.
SANCHEZ Y MARTIN S.A. Le c.v.
La société Clorox
Le procter & Compagnie de jeu (P&G)

Cette section aide les parties prenantes à évaluer la concentration du marché, Identifier les opportunités de partenariat, et suivre les changements de leadership.

Pourquoi choisir ce rapport?

Access accurate and up-to-date market size data for the Mexico home care sector.
Obtain granular insights across key segments, y compris le type de produit, Type d'emballage et canal de distribution.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Demandez un échantillon expurgé pour prévisualiser la structure des données et la qualité de la présentation avant l'achat.

Les livrables incluent

Rapport PDF structuré professionnellement
Databook complet Excel avec des chiffres d'année et une segmentation multidimensionnelle à partir de 2020 à 2030

Table des matières

TABLE DES MATIÈRES
Conclusions clés
Segmentation du marché
Aperçu du marché
Mexico Home Care Market – Analyse du type de produit
Mexico Home Care Market – Analyse du type d'emballage
Mexico Home Care Market – Analyse des canaux de distribution
Analyse des actions de l'entreprise
Blanqueadora Mexicana, S.A. le c.v.
Église & Dwight Co., Inc.
Colgate-Palmolive Company
El Oso, S.A. le c.v.
Fabrica de Jabon La Corona S.A. le c.v.
Groupe de marque SL
Henkel AG & Co. Kgaa
Industrias Alen, S.A. le c.v.
Industrias H24, S.A. le c.v.
…
Données et prévisions macroéconomiques
Méthodologie de recherche
Clause de non-responsabilité

Chiffres et tableaux
Table Mexico Home Care Market 2020-2030
Chart Mexico Home Care Market, Croissance nette, 2020-2030
Chart Mexico Home Care Market, Taux de croissance, 2020-2030
Table Mexico Home Care Market by Product Type, 2020-2030
Chart Mexico Home Care Market by Product Type, CAGR historique et prévisions, 2020-2030
Chart Mexico Home Care Market by Product Type, 2020-2030
Table Mexico Home Care Market by Packaging Type, 2020-2030
Chart Mexico Home Care Market by Packaging Type, CAGR historique et prévisions, 2020-2030
Chart Mexico Home Care Market by Packaging Type, 2020-2030
Table Mexico Home Care Market by Distribution Channel, 2020-2030
Chart Mexico Home Care Market by Distribution Channel, CAGR historique et prévisions, 2020-2030
Chart Mexico Home Care Market by Distribution Channel, 2020-2030
Table Mexico Home Care Market Share (%), par les entreprises, 2020-2024
Chart Mexico Home Care Market, par les entreprises, 2024
Table Mexico Home Care Market Share (%), par les marques, 2020-2024
Chart Mexico Home Care Market, par les marques, 2024
Table du Mexique – Population (Des millions) et les prévisions
Table du Mexique – Indice des prix à la consommation (CPI) et les prévisions
Table du Mexique – Produit intérieur brut et prévisions
Table Mexico Home Care Market: Dépenser en proportion de PIB (%)
Table Mexico Home Care Market: Consommation par habitant (Population)