Vietnam Soft Drinks Market 2025

Vietnam’s soft drinks market is set for sustained expansion, buoyed by a resurgent tourism sector and improving macroeconomic conditions. The government’s ambitious target of attracting 22-23 million international visitors and 120-130 million domestic tourists in 2025 – with further growth projected to reach 35 million foreign arrivals and 160 million domestic trips by 2030 – is expected to significantly boost on-trade sales, particularly in hospitality and travel hubs. This upward trajectory aligns with the World Bank’s 2024 GDP forecasts of 6.0% growth in 2025 at 6.5% in 2026, which should strengthen consumer purchasing power and amplify discretionary spending on dining out and seasonal gifting, especially during cultural festivities like Lunar New Year.

Product innovation is reshaping the competitive landscape as manufacturers respond to evolving consumer preferences. The market has seen a surge in novel flavors and packaging formats, alongside a pronounced pivot toward sugar-free and reduced-sugar offerings. This shift reflects heightened health awareness, driven by government warnings over Vietnam’s rising diabetes prevalence. E-commerce platforms are further accelerating demand for discounted multipacks and promotional bundles, as price-sensitive shoppers increasingly balance health considerations with value-seeking behavior.

While carbonates and traditional sweetened beverages still dominate volume sales, the premiumization of functional drinks and ready-to-drink teas – often marketed with wellness claims – is gaining traction among urban millennials. The challenge for brands lies in navigating this dual demand: catering to tourism-driven impulse purchases in on-trade venues while simultaneously addressing off-trade demand for healthier, affordable options. With distribution networks expanding beyond major cities and digital commerce penetration deepening, Vietnam’s soft drinks market is evolving into a nuanced battleground where convenience, health positioning, and pricing agility will dictate winners in this high-growth ASEAN frontier.

Focused on delivering actionable insights, this report explores the Vietnam soft drinks market, analyzing historical performance from 2020 sa 2024 and providing forecasts up to 2030. Sinusuri nito ang laki ng merkado, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, uri, Packaging at Distribution Channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Segmentasyon ng Market

The following outlines the segmentation of the Vietnam soft drinks market:
Uri ng produkto: bottled water, carbonated soft drinks, concentrates, juices, RTD kape, RTD tea, energy drinks, sports drinks, iba pa
Uri: regular, low- and no-sugar soft drinks
Email Address *: Email Address *, Bote ng salamin, liquid cartons, metal cans, Mga bote ng plastik, iba pa
Channel ng pamamahagi: Mga tindahan ng kaginhawaan, E-commerce, Mga tindahan ng pagkain at inumin, Mga Hypermarket, maliliit na tindahan ng grocery, Mga supermarket, iba pa

The Vietnam market for soft drinks is divided based on product type, uri, Packaging at Distribution Channel. Ayon sa uri ng produkto, the market is categorized into bottled water, carbonated soft drinks, concentrates, juices, RTD kape, RTD tea, energy drinks, sports drinks, at iba pa. Type categories include regular, and low- and no-sugar soft drinks. Packaging segments are categorized into flexible packaging, Bote ng salamin, liquid cartons, metal cans, Mga bote ng plastik, at iba pa. Ang segmentation ng channel ng pamamahagi ay binubuo ng mga convenience store, E-commerce, Mga tindahan ng pagkain at inumin, Mga Hypermarket, maliliit na tindahan ng grocery, Mga supermarket, at iba pa.

Mapagkumpitensyang Landscape

The Vietnam soft drinks market exhibits significant competition. Leading companies within the market include Ben Tre Import and Export Joint Stock Company (Betrimex), Bitexco Group, Hoang Minh Water Joint Stock Company, JG Summit Holdings Inc., Kirin Holdings Co. Ltd., Masan Group Corporation, Nestle S.A., New Tower Ltd., Otsuka Holdings Co. Ltd., PepsiCo Inc., Quang Ngai Sugar Joint Stock Company, Saigon Pure Water Co. Ltd., Sapporo Holdings Limited, Suntory Holdings Limited, T.C. Pharmaceutical Industries Co. Ltd., Taisho Pharmaceutical Holdings Company Ltd., Tan Hiep Phat Beverage Group (THP), The Coca-Cola Company and Vietnam Dairy Products Joint Stock Company (Vinamilk).

This report delivers an in-depth examination of leading companies in the soft drinks sector, Pagsusuri sa Iyong Pagganap Mula sa 2020 sa 2024. Ang mga resulta ay nagpapahiwatig ng mga pagbabago sa bahagi ng merkado, Bigyang-diin ang parehong mga naitatag na pinuno at mga bagong entrante.

Bakit Bilhin ang Report na Ito?

Obtain precise statistical data and forecasts for the Vietnam soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam soft drinks market: uri ng produkto, uri, Packaging at Distribution Channel.
Bumuo ng mga estratehiya na tukoy sa rehiyon at magtakda ng mga estratehikong priyoridad batay sa naisalokal na pagsusuri ng data.
Gain deep insights into the dynamics of the Vietnam soft drinks market.
Tukuyin ang mga mataas na potensyal na pagkakataon sa pamumuhunan sa pamamagitan ng pag-target sa mga sektor ng paglago at mga umuusbong na uso.
Anticipate the future trajectory of the Vietnam soft drinks market with informed projections.
Suriin ang mapagkumpitensyang tanawin upang matukoy ang perpektong tiyempo para sa pag-capitalize sa mga pagkakataon sa merkado.
Isang solong walang limitasyong lisensya ng gumagamit sa loob ng parehong organisasyon, Walang karagdagang singil para sa mga karagdagang gumagamit.

Talaan ng mga Nilalaman

TALAAN NG MGA NILALAMAN
Mga Pangunahing Natuklasan
Segmentasyon ng Market
Pangkalahatang-ideya ng Market
Vietnam Soft Drinks Market – Pagsusuri ng Uri ng Produkto
Vietnam Soft Drinks Market – Uri ng Pagsusuri
Vietnam Soft Drinks Market – Pagsusuri sa Packaging
Vietnam Soft Drinks Market – Pagsusuri ng Channel ng Pamamahagi
Pagsusuri sa Pagbabahagi ng Kumpanya
Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco Group
Hoang Minh Water Joint Stock Company
JG Summit Holdings, Inc.
Kirin Holdings Co., Ltd.
Masan Group Corporation
Nestle S.A.
New Tower Ltd.
Otsuka Holdings Co. Ltd.
…
Macroeconomic Data at Forecast
Pamamaraan ng Pananaliksik
Disclaimer

MGA NUMERO AT TALAHANAYAN
Table Vietnam Soft Drinks Market 2020-2030
Chart Vietnam Soft Drinks Market, Net na paglago, 2020-2030
Chart Vietnam Soft Drinks Market, Mga Rate ng Paglago, 2020-2030
Table Vietnam Soft Drinks Market by Product Type, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, CAGR Makasaysayang at Pagtataya, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, 2020-2030
Table Vietnam Soft Drinks Market by Type, 2020-2030
Chart Vietnam Soft Drinks Market by Type, CAGR Makasaysayang at Pagtataya, 2020-2030
Chart Vietnam Soft Drinks Market by Type, 2020-2030
Table Vietnam Soft Drinks Market by Packaging, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, CAGR Makasaysayang at Pagtataya, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, 2020-2030
Table Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, CAGR Makasaysayang at Pagtataya, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Table Vietnam Soft Drinks Market Share (%), Mga Kumpanya, 2020-2024
Chart Vietnam Soft Drinks Market, Mga Kumpanya, 2024
Table Vietnam Soft Drinks Market Share (%), sa pamamagitan ng Mga Tatak, 2020-2024
Chart Vietnam Soft Drinks Market, sa pamamagitan ng Mga Tatak, 2024
Talahanayan Vietnam – Populasyon (Milyun-milyon) at Pagtataya
Talahanayan Vietnam – Index ng Presyo ng Consumer (CPI) at Pagtataya
Talahanayan Vietnam – Gross Domestic Product at Forecast
Table Vietnam Soft Drinks Market: Paggastos bilang isang proporsyon ng GDP (%)
Table Vietnam Soft Drinks Market: Pagkonsumo per Capita (Populasyon)

Mga Kumpanya na Nabanggit

Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco Group
Hoang Minh Water Joint Stock Company
JG Summit Holdings, Inc.
Kirin Holdings Co., Ltd.
Masan Group Corporation
Nestle S.A.
New Tower Ltd.
Otsuka Holdings Co. Ltd.
PepsiCo, Inc.
Quang Ngai Sugar Joint Stock Company
Saigon Pure Water Co., Ltd.
Sapporo Holdings Limited
Suntory Holdings Limited
T.C. Pharmaceutical Industries Co., Ltd.
Taisho Pharmaceutical Holdings Company Ltd.
Tan Hiep Phat Beverage Group (THP)
The Coca-Cola Company
Vietnam Dairy Products Joint Stock Company (Vinamilk)