Vietnam Color Cosmetics Market 2025

Vietnam’s color cosmetics market demonstrated strong momentum in 2024, fueled by deepening digital engagement and strategic brand investments in social media platforms, particularly TikTok’s short-form video content. This digital push has expanded market reach beyond urban centers, driving penetration into rural areas while normalizing daily makeup routines featuring natural, lightweight finishes among students, Mga manggagawa sa opisina, and service industry professionals. The category’s growth reflects evolving social behaviors, with Vietnamese teenagers and young adults increasingly congregating for livestreams and content creation, activities that amplify exposure to and adoption of current beauty trends.

The market is positioned for sustained robust expansion throughout the forecast period, underpinned by rising disposable incomes and heightened focus on personal presentation among Gen Z and millennial consumers. Social media influencers continue to reshape consumption patterns, accelerating product adoption cycles and encouraging earlier category entry. Vietnamese consumers are demonstrating growing sophistication in product selection, with heightened awareness of skin-type compatibility and occasion-specific formulations becoming key purchase considerations.

Competitive intensity is expected to escalate as global brands leverage their trendsetting capabilities and multi-tier pricing strategies to dominate the innovation landscape. However, a concurrent shift toward ingredient consciousness presents opportunities for local players to carve niche positions through clean beauty formulations and affordable natural alternatives. This bifurcation suggests an evolving market structure where international brands lead trend diffusion while domestic manufacturers capitalize on wellness-oriented demand, creating a dynamic competitive environment shaped by digital influence, consumer education, and value segmentation.

This report presents a thorough analysis and future outlook for the Vietnam color cosmetics market, covering historical data from 2020 sa 2024 and forecasts up to 2030. It investigates market size, growth patterns, at mga segmented na pananaw, revealing the trends transforming the industry. By dissecting critical aspects such as product type, Saklaw ng Presyo, Uri ng packaging at channel ng pamamahagi, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.

Segmentasyon ng Market

The Vietnam color cosmetics market is structured as follows:
Uri ng produkto: eye makeup (eyeliners & eye pencils, eye shadows, mascaras, iba pa), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, iba pa), lip makeup (lip gloss, lip liners & pencils, lipsticks, iba pa), nail products (nail care products, nail polish, polish removers, iba pa), iba pa
Saklaw ng presyo: misa, premium
Email Address *: Email Address *, Email Address *, Bote ng salamin, metal aerosol cans, matigas na plastik
Channel ng pamamahagi: Mga supermarket at hypermarket, maliliit na tindahan ng grocery, Mga Department Store, Mga tindahan ng kalusugan at kagandahan, Direktang Pagbebenta, E-commerce, iba pa

The color cosmetics market in Vietnam is segmented across product type, Saklaw ng Presyo, Uri ng packaging at channel ng pamamahagi. Ayon sa uri ng produkto, the market is categorized into eye makeup (eyeliners & eye pencils, eye shadows, mascaras, iba pa), face makeup (blushers, bronzers & highlighters, BB & CC creams, foundations & concealers, powders, iba pa), lip makeup (lip gloss, lip liners & pencils, lipsticks, iba pa), nail products (nail care products, nail polish, polish removers, iba pa), at iba pa. Price range categories include mass, at premium. Packaging type segments consist of flexible packaging, Email Address *, Bote ng salamin, metal aerosol cans, and rigid plastic. The distribution channel segmentation covers supermarkets and hypermarkets, maliliit na tindahan ng grocery, Mga Department Store, Mga tindahan ng kalusugan at kagandahan, Direktang Pagbebenta, E-commerce, at iba pa.

Mapagkumpitensyang Landscape

Leading companies in the color cosmetics market comprise Yatsen Holding Limited, Ang Estee Lauder Companies Inc., Shiseido Company Limited, Revlon Inc., MOI Cosmetics Co. Ltd., Mefactory Co. Ltd., LVMH Moët Hennessy Louis Vuitton SA (LVMH), L'Oreal S.A., LG Household & Pangangalaga sa Kalusugan Ltd., iFamily Sc Co. Ltd., DM&C Co. Ltd., Chanel S.A. and Amorepacific Corporation.

The report provides a detailed assessment of prominent companies within the color cosmetics market, Subaybayan ang iyong pagganap mula sa 2020 sa 2024. Ang mga pananaw ay nagpapakita ng mga pagbabago sa pagbabahagi ng merkado, Binibigyang-diin ang parehong mga beteranong lider at mga umuusbong na manlalaro.

Bakit Bilhin ang Report na Ito?

Obtain precise statistical data and forecasts for the Vietnam color cosmetics market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam color cosmetics market: uri ng produkto, Saklaw ng Presyo, Uri ng packaging at channel ng pamamahagi.
Bumuo ng mga estratehiya na tukoy sa rehiyon at magtakda ng mga estratehikong priyoridad batay sa naisalokal na pagsusuri ng data.
Gain deep insights into the dynamics of the Vietnam color cosmetics market.
Tukuyin ang mga mataas na potensyal na pagkakataon sa pamumuhunan sa pamamagitan ng pag-target sa mga sektor ng paglago at mga umuusbong na uso.
Anticipate the future trajectory of the Vietnam color cosmetics market with informed projections.
Suriin ang mapagkumpitensyang tanawin upang matukoy ang perpektong tiyempo para sa pag-capitalize sa mga pagkakataon sa merkado.
Isang solong walang limitasyong lisensya ng gumagamit sa loob ng parehong organisasyon, Walang karagdagang singil para sa mga karagdagang gumagamit.

Talaan ng mga Nilalaman

TALAAN NG MGA NILALAMAN
Mga Pangunahing Natuklasan
Segmentasyon ng Market
Pangkalahatang-ideya ng Market
Vietnam Color Cosmetics Market – Pagsusuri ng Uri ng Produkto
Vietnam Color Cosmetics Market – Pagsusuri sa Saklaw ng Presyo
Vietnam Color Cosmetics Market – Pagsusuri ng Uri ng Packaging
Vietnam Color Cosmetics Market – Pagsusuri ng Channel ng Pamamahagi
Pagsusuri sa Pagbabahagi ng Kumpanya
Yatsen Holding Limited
Ang Mga Kumpanya ng Estee Lauder Inc.
Kumpanya ng Shiseido, Limitado
Revlon, Inc.
MOI Cosmetics Co., Ltd.
Mefactory Co., Ltd.
LVMH Moët Hennessy Louis Vuitton SA (LVMH)
L'Oreal S.A.
LG Household & Pangangalaga sa kalusugan, Ltd.
…
Macroeconomic Data at Forecast
Pamamaraan ng Pananaliksik
Disclaimer

MGA NUMERO AT TALAHANAYAN
Table Vietnam Color Cosmetics Market 2020-2030
Chart Vietnam Color Cosmetics Market, Net na paglago, 2020-2030
Chart Vietnam Color Cosmetics Market, Mga Rate ng Paglago, 2020-2030
Table Vietnam Color Cosmetics Market by Product Type, 2020-2030
Chart Vietnam Color Cosmetics Market by Product Type, CAGR Makasaysayang at Pagtataya, 2020-2030
Chart Vietnam Color Cosmetics Market by Product Type, 2020-2030
Table Vietnam Color Cosmetics Market by Price Range, 2020-2030
Chart Vietnam Color Cosmetics Market by Price Range, CAGR Makasaysayang at Pagtataya, 2020-2030
Chart Vietnam Color Cosmetics Market by Price Range, 2020-2030
Table Vietnam Color Cosmetics Market by Packaging Type, 2020-2030
Chart Vietnam Color Cosmetics Market by Packaging Type, CAGR Makasaysayang at Pagtataya, 2020-2030
Chart Vietnam Color Cosmetics Market by Packaging Type, 2020-2030
Table Vietnam Color Cosmetics Market by Distribution Channel, 2020-2030
Chart Vietnam Color Cosmetics Market by Distribution Channel, CAGR Makasaysayang at Pagtataya, 2020-2030
Chart Vietnam Color Cosmetics Market by Distribution Channel, 2020-2030
Table Vietnam Color Cosmetics Market Share (%), Mga Kumpanya, 2020-2024
Chart Vietnam Color Cosmetics Market, Mga Kumpanya, 2024
Table Vietnam Color Cosmetics Market Share (%), sa pamamagitan ng Mga Tatak, 2020-2024
Chart Vietnam Color Cosmetics Market, sa pamamagitan ng Mga Tatak, 2024
Talahanayan Vietnam – Populasyon (Milyun-milyon) at Pagtataya
Talahanayan Vietnam – Index ng Presyo ng Consumer (CPI) at Pagtataya
Talahanayan Vietnam – Gross Domestic Product at Forecast
Table Vietnam Color Cosmetics Market: Paggastos bilang isang proporsyon ng GDP (%)
Table Vietnam Color Cosmetics Market: Pagkonsumo per Capita (Populasyon)

Mga Kumpanya na Nabanggit

Yatsen Holding Limited
Ang Mga Kumpanya ng Estee Lauder Inc.
Kumpanya ng Shiseido, Limitado
Revlon, Inc.
MOI Cosmetics Co., Ltd.
Mefactory Co., Ltd.
LVMH Moët Hennessy Louis Vuitton SA (LVMH)
L'Oreal S.A.
LG Household & Pangangalaga sa kalusugan, Ltd.
iFamily Sc Co., Ltd.
DM&C Co., Ltd.
Chanel S.A.
Amorepacific Corporation