Nigeria Toilet Paper Market 2025

Bolstered by favorable market conditions, the Nigeria toilet paper sector is anticipated to see a significant rise of USD 263.6 million, marking a CAGR of nearly 17.5% during the forecast window. In the Nigeria Toilet Paper market, several key drivers are shaping growth and consumer adoption. One of the primary factors is the increasing urbanization and changing lifestyle patterns. As more people migrate to urban areas and adopt modern living standards, there is a growing acceptance of Western hygiene practices, including the use of toilet paper. This urban shift is gradually expanding the market, particularly among the middle and upper classes who prioritize convenience and hygiene.

Another significant driver is the rising awareness of hygiene and sanitation fueled by government initiatives. As public health campaigns emphasize the importance of cleanliness, there is an increasing demand for hygienic products, including toilet paper, particularly in urban and semi-urban regions. This shift is contributing to a steady rise in market penetration, even in regions where traditional practices were more prevalent.

Additionally, the growth of modern retail and e-commerce is facilitating easier access to toilet paper across Nigeria. As supermarkets, hypermarkets, and online platforms expand their reach, consumers are gaining better access to a variety of toilet paper products. This increased availability, coupled with competitive pricing and promotional offers, is driving consumer adoption and accelerating market growth in Nigeria.

This report provides a comprehensive analysis of the Nigeria toilet paper market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including type and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Nigeria toilet paper market is outlined below:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others

The Nigeria market for toilet paper is divided based on type and distribution channel. The market is classified by type into at-home, and away from home (AFH). Distribution channel categories include convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

The competitive landscape of the toilet paper market features leading companies such as Hayat Holding A.S., Food Maxx Ltd. and Boulos Group of Companies. This report presents an extensive analysis of major entities in the toilet paper market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Nigeria toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Nigeria toilet paper market: type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Nigeria toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Nigeria toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Nigeria Toilet Paper Market – Type Analysis
Nigeria Toilet Paper Market – Distribution Channel Analysis
Company Shares Analysis
Hayat Holding A.S.
Food Maxx Ltd.
Boulos Group of Companies
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Nigeria Toilet Paper Market 2020-2030
Chart Nigeria Toilet Paper Market, Net Growth, 2020-2030
Chart Nigeria Toilet Paper Market, Growth Rates, 2020-2030
Table Nigeria Toilet Paper Market by Type, 2020-2030
Chart Nigeria Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Toilet Paper Market by Type, 2020-2030
Table Nigeria Toilet Paper Market by Distribution Channel, 2020-2030
Chart Nigeria Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Toilet Paper Market by Distribution Channel, 2020-2030
Table Nigeria Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Nigeria Toilet Paper Market, by Companies, 2024
Table Nigeria Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Nigeria Toilet Paper Market, by Brands, 2024
Table Nigeria – Population (Millions) and Forecast
Table Nigeria – Consumer Price Index (CPI) and Forecast
Table Nigeria – Gross Domestic Product and Forecast
Table Nigeria Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Nigeria Toilet Paper Market: Consumption per Capita (Population)

Companies Mentioned

Hayat Holding A.S.
Food Maxx Ltd.
Boulos Group of Companies