Indonesia Toilet Paper Market 2025

Indonesia’s toilet paper market experienced notable growth, underpinned by rising consumer awareness of hygiene and an expanding modern retail landscape. Compared to other Asia-Pacific markets such as Malaysia, Mainland China, and Hong Kong, per capita toilet paper consumption in Indonesia remained relatively low, signaling substantial room for further expansion. Given the country’s large and growing population, coupled with accelerating urbanization, consumer confidence in purchasing toilet paper products strengthened over the year.

The aftermath of recent global health crises continued to reinforce the importance of hygiene, driving increased demand for higher-quality toilet paper. This shift was further facilitated by the expansion of modern retail and e-commerce platforms, which provided consumers with greater access to a diverse range of toilet paper products. The convenience and essential nature of toilet paper further solidified its position as a household staple, particularly among urban consumers seeking hygiene solutions aligned with evolving lifestyle preferences.

The expansion of retail distribution channels played a pivotal role in market development. Modern retail outlets and e-commerce platforms enhanced accessibility, allowing consumers to explore and purchase products more easily. Furthermore, rural areas continued to present significant growth opportunities, as market penetration remained relatively low. Educating rural consumers on the benefits and practical applications of toilet paper emerged as a critical strategy for unlocking new demand and driving further market expansion.

Looking ahead, Indonesia’s toilet paper market is expected to see continued growth, fueled by population increases and ongoing urbanization. The migration of rural populations to urban centers led to rising living standards and higher disposable incomes, further encouraging the adoption of toilet paper products. As modern retail infrastructure continues to develop and digital commerce gains traction, the market is poised for sustained expansion, with both affordability and premiumization shaping future consumer preferences.

This report provides a strategic analysis of the Indonesia toilet paper market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into type and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The Indonesia toilet paper market is categorized into the following segments:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, e-commerce, others

The segmentation of the Indonesia toilet paper market type and distribution channel. In terms of type, the market is segmented into at-home, and away from home (AFH). Distribution channel segments encompass convenience stores, supermarkets and hypermarkets, small grocery stores, e-commerce, and others.

Competitive Landscape

Leading companies in the toilet paper market include PT. Sopanusa Tissue & Packaging Saranasukses, PT Suparma Tbk, PT Graha Kerindo Utama, Panca Usahatama Paramita PT and Asia Pulp & Paper Company Ltd. (APP). This comprehensive report analyzes the performance of leading companies in the toilet paper sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Indonesia toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia toilet paper market: type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Indonesia toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Indonesia toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Indonesia Toilet Paper Market – Type Analysis
Indonesia Toilet Paper Market – Distribution Channel Analysis
Company Shares Analysis
PT. Sopanusa Tissue & Packaging Saranasukses
PT Suparma, Tbk
PT Graha Kerindo Utama
Panca Usahatama Paramita, PT
Asia Pulp & Paper Company Ltd. (APP)
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Indonesia Toilet Paper Market 2020-2030
Chart Indonesia Toilet Paper Market, Net Growth, 2020-2030
Chart Indonesia Toilet Paper Market, Growth Rates, 2020-2030
Table Indonesia Toilet Paper Market by Type, 2020-2030
Chart Indonesia Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Toilet Paper Market by Type, 2020-2030
Table Indonesia Toilet Paper Market by Distribution Channel, 2020-2030
Chart Indonesia Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Toilet Paper Market by Distribution Channel, 2020-2030
Table Indonesia Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Indonesia Toilet Paper Market, by Companies, 2024
Table Indonesia Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Indonesia Toilet Paper Market, by Brands, 2024
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Indonesia Toilet Paper Market: Consumption per Capita (Population)

Companies Mentioned

PT. Sopanusa Tissue & Packaging Saranasukses
PT Suparma, Tbk
PT Graha Kerindo Utama
Panca Usahatama Paramita, PT
Asia Pulp & Paper Company Ltd. (APP)