Kenya Alcoholic Beverages Market 2025

The market for alcoholic beverages is set for moderate growth, with projections indicating an increase of USD 5.8 billion and a CAGR nearing 9.3% over the forecast period. Kenya’s alcoholic beverages market is expanding as rising disposable incomes and an increasingly youthful population fuel demand for beer and spirits. The craft beer movement is gaining traction, and international premium spirits are becoming more popular. Additionally, the rise in socializing and consumption of alcohol in urban areas, alongside growing tourism, is helping to diversify the market.

Delivering a data-driven perspective on the Kenya alcoholic beverages market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product, packaging type and distribution channel.

Market Segmentation

The segmentation of the Kenya alcoholic beverages market is outlined below:
Product: beer, cider/perry, RTDs, spirits, wine
Packaging type: glass bottles, metal cans, others
Distribution channel: supermarkets and hypermarkets, food & drinks specialty stores, grocery stores, bars & HoReCa, e-commerce, others

The alcoholic beverages market in the Kenya is segmented by product, packaging type and distribution channel. The categorization of the market by product includes beer, cider/perry, RTDs, spirits, and wine. Packaging type segments are divided into glass bottles, metal cans, and others. Distribution channel segments cover supermarkets and hypermarkets, food & drinks specialty stores, grocery stores, bars & HoReCa, e-commerce, and others.

Competitive Landscape

Major participants in the alcoholic beverages market comprise Keroche Breweries Ltd., Heineken N.V., Diageo plc and AB InBev. This report presents an extensive analysis of major entities in the alcoholic beverages market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya alcoholic beverages market.
Gain in-depth analysis and forecasts for the key segments of the Kenya alcoholic beverages market: product, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya alcoholic beverages market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya alcoholic beverages market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Alcoholic Beverages Market – Product Analysis
Kenya Alcoholic Beverages Market – Packaging Type Analysis
Kenya Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
Keroche Breweries Ltd.
Heineken N.V.
Diageo plc
AB InBev
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Kenya Alcoholic Beverages Market 2020-2030
Chart Kenya Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Kenya Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Kenya Alcoholic Beverages Market by Product, 2020-2030
Chart Kenya Alcoholic Beverages Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Kenya Alcoholic Beverages Market by Product, 2020-2030
Table Kenya Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Kenya Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Kenya Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Kenya Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Kenya Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Kenya Alcoholic Beverages Market, by Companies, 2024
Table Kenya Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Kenya Alcoholic Beverages Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Kenya Alcoholic Beverages Market: Consumption per Capita (Population)

Companies Mentioned

Keroche Breweries Ltd.
Heineken N.V.
Diageo plc
AB InBev