Vietnam Soft Drinks Market 2025

Vietnam’s soft drinks market is set for sustained expansion, buoyed by a resurgent tourism sector and improving macroeconomic conditions. The government’s ambitious target of attracting 22-23 million international visitors and 120-130 million domestic tourists in 2025 – with further growth projected to reach 35 million foreign arrivals and 160 million domestic trips by 2030 – is expected to significantly boost on-trade sales, particularly in hospitality and travel hubs. This upward trajectory aligns with the World Bank’s 2024 GDP forecasts of 6.0% growth in 2025 and 6.5% in 2026, which should strengthen consumer purchasing power and amplify discretionary spending on dining out and seasonal gifting, especially during cultural festivities like Lunar New Year.

Product innovation is reshaping the competitive landscape as manufacturers respond to evolving consumer preferences. The market has seen a surge in novel flavors and packaging formats, alongside a pronounced pivot toward sugar-free and reduced-sugar offerings. This shift reflects heightened health awareness, driven by government warnings over Vietnam’s rising diabetes prevalence. E-commerce platforms are further accelerating demand for discounted multipacks and promotional bundles, as price-sensitive shoppers increasingly balance health considerations with value-seeking behavior.

While carbonates and traditional sweetened beverages still dominate volume sales, the premiumization of functional drinks and ready-to-drink teas – often marketed with wellness claims – is gaining traction among urban millennials. The challenge for brands lies in navigating this dual demand: catering to tourism-driven impulse purchases in on-trade venues while simultaneously addressing off-trade demand for healthier, affordable options. With distribution networks expanding beyond major cities and digital commerce penetration deepening, Vietnam’s soft drinks market is evolving into a nuanced battleground where convenience, health positioning, and pricing agility will dictate winners in this high-growth ASEAN frontier.

Konzentrieren Sie sich auf die Bereitstellung umsetzbarer Erkenntnisse, this report explores the Vietnam soft drinks market, Analyse der historischen Leistung von 2020 Zu 2024 und Vorhersagen bis hin zu 2030. Es bewertet die Marktgröße, Wachstumsdynamik, und segmentspezifische Trends, Hervorhebung der Faktoren, die Veränderungen in der Branche vorantreiben. Durch Ausbrechen des Marktes in den Produkttyp, Typ, Verpackungs- und Verteilungskanal, Der Bericht vermittelt Entscheidungsträger mit einem klaren Verständnis der Wettbewerbslandschaft und des Wachstumspotenzials.

Marktsegmentierung

The following outlines the segmentation of the Vietnam soft drinks market:
Produkttyp: bottled water, carbonated soft drinks, concentrates, juices, RTD -Kaffee, RTD tea, energy drinks, sports drinks, andere
Typ: regular, low- and no-sugar soft drinks
Verpackung: Flexible Verpackung, Glasflaschen, liquid cartons, Metalldosen, Plastikflaschen, andere
Verteilungskanal: Convenience Stores, E-Commerce, Essen und Getränkegeschäfte, Hypermärkte, Kleine Lebensmittelgeschäfte, Supermärkte, andere

The Vietnam market for soft drinks is divided based on product type, Typ, Verpackungs- und Verteilungskanal. Nach Produkttyp, the market is categorized into bottled water, carbonated soft drinks, concentrates, juices, RTD -Kaffee, RTD tea, energy drinks, sports drinks, und andere. Type categories include regular, and low- and no-sugar soft drinks. Packaging segments are categorized into flexible packaging, Glasflaschen, liquid cartons, Metalldosen, Plastikflaschen, und andere. Distribution channel segmentation comprises convenience stores, E-Commerce, Essen und Getränkegeschäfte, Hypermärkte, Kleine Lebensmittelgeschäfte, Supermärkte, und andere.

Wettbewerbslandschaft

The Vietnam soft drinks market exhibits significant competition. Leading companies within the market include Ben Tre Import and Export Joint Stock Company (Betrimex), Bitexco -Gruppe, Hoang Minh Water Joint Stock Company, JG Summit Holdings Inc., Kirin Holdings Co. Ltd., Masan Group Corporation, Nestle S.A., New Tower Ltd., Otsuka Holdings Co. Ltd., PepsiCo Inc., Quang Ngai Sugar Joint Stock Company, Saigon Pure Water Co.. Ltd., Sapporo Holdings Limited, Suntory Holdings Limited, T.C. Pharmaceutical Industries Co. Ltd., Taisho Pharmaceutical Holdings Company Ltd., Tan Hiep Phat Beverage Group (THP), The Coca-Cola Company and Vietnam Dairy Products Joint Stock Company (Vinamilk).

This report delivers an in-depth examination of leading companies in the soft drinks sector, Analyse ihrer Leistung von 2020 Zu 2024. Die Ergebnisse zeigen Veränderungen des Marktanteils, Betonung sowohl etablierter Führer als auch Neueinsteiger.

Warum diesen Bericht kaufen??

Obtain precise statistical data and forecasts for the Vietnam soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam soft drinks market: Produkttyp, Typ, Verpackungs- und Verteilungskanal.
Entwickeln Sie regionspezifische Strategien und setzen Sie strategische Prioritäten auf der Grundlage lokalisierter Datenanalysen.
Gain deep insights into the dynamics of the Vietnam soft drinks market.
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Anticipate the future trajectory of the Vietnam soft drinks market with informed projections.
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Inhaltsverzeichnis

INHALTSVERZEICHNIS
Schlüsselergebnisse
Marktsegmentierung
Marktübersicht
Vietnam Soft Drinks Market – Produkttypanalyse
Vietnam Soft Drinks Market – Typanalyse
Vietnam Soft Drinks Market – Verpackungsanalyse
Vietnam Soft Drinks Market – Verteilungskanalanalyse
Analyse der Unternehmensaktien
Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco -Gruppe
Hoang Minh Water Joint Stock Company
JG Summit Holdings, Inc..
Kirin Holdings Co., Ltd.
Masan Group Corporation
Nestle S.A..
New Tower Ltd.
Otsuka Holdings Co. Ltd.
…
Makroökonomische Daten und Prognose
Forschungsmethodik
Haftungsausschluss

Zahlen und Tabellen
Table Vietnam Soft Drinks Market 2020-2030
Chart Vietnam Soft Drinks Market, Nettowachstum, 2020-2030
Chart Vietnam Soft Drinks Market, Wachstumsraten, 2020-2030
Table Vietnam Soft Drinks Market by Product Type, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, CAGR historisch und prognostiziert, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, 2020-2030
Table Vietnam Soft Drinks Market by Type, 2020-2030
Chart Vietnam Soft Drinks Market by Type, CAGR historisch und prognostiziert, 2020-2030
Chart Vietnam Soft Drinks Market by Type, 2020-2030
Table Vietnam Soft Drinks Market by Packaging, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, CAGR historisch und prognostiziert, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, 2020-2030
Table Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, CAGR historisch und prognostiziert, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Table Vietnam Soft Drinks Market Share (%), von Unternehmen, 2020-2024
Chart Vietnam Soft Drinks Market, von Unternehmen, 2024
Table Vietnam Soft Drinks Market Share (%), von Marken, 2020-2024
Chart Vietnam Soft Drinks Market, von Marken, 2024
Tabelle Vietnam – Bevölkerung (Millionen) und Vorhersage
Tabelle Vietnam – Verbraucherpreisindex (CPI) und Vorhersage
Tabelle Vietnam – Bruttoinlandsprodukt und Prognose
Table Vietnam Soft Drinks Market: Als Anteil des BIP ausgeben (%)
Table Vietnam Soft Drinks Market: Verbrauch pro Kopf (Bevölkerung)

Unternehmen erwähnt

Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco -Gruppe
Hoang Minh Water Joint Stock Company
JG Summit Holdings, Inc..
Kirin Holdings Co., Ltd.
Masan Group Corporation
Nestle S.A..
New Tower Ltd.
Otsuka Holdings Co. Ltd.
PepsiCo, Inc..
Quang Ngai Sugar Joint Stock Company
Saigon Pure Water Co., Ltd.
Sapporo Holdings Limited
Suntory Holdings Limited
T.C. Pharmaceutical Industries Co., Ltd.
Taisho Pharmaceutical Holdings Company Ltd.
Tan Hiep Phat Beverage Group (THP)
Die Coca-Cola Company
Vietnam Dairy Products Joint Stock Company (Vinamilk)