Italy Men’s Grooming Products Market 2025

In the near term, mass-market products will likely maintain traction among price-sensitive consumers, particularly as economic pressures persist. Jedoch, as disposable incomes are projected to recover in the latter half of the forecast window, premium men’s grooming products are anticipated to gain momentum, reflecting broader shifts in consumer behavior and societal norms surrounding male self-care.

Cultural perceptions of masculinity and beauty in Italy have undergone significant transformation, particularly among younger demographics who increasingly view skincare and even makeup as legitimate forms of self-expression rather than feminine indulgences. This generational shift, accelerated by pandemic-era introspection about health and appearance, has dismantled traditional taboos that once discouraged men from engaging with beauty rituals. The normalization of male grooming is evident in behavioral changes, such as the growing frequency of men visiting perfumeries – a practice that was relatively uncommon a decade ago but has since gained mainstream acceptance.

Product sophistication is emerging as a key market driver, with discerning male consumers seeking specialized formulations that address the distinct biological characteristics of male skin, including higher sebum production and greater thickness. This demand for targeted solutions is expected to make men’s toiletries the most dynamic segment, particularly for premium offerings featuring high-quality, science-backed ingredients. As Italian men continue to embrace more elaborate grooming regimens, the market is likely to see further segmentation and premiumization, with innovation in multifunctional products and gender-neutral positioning potentially unlocking additional growth opportunities in this evolving retail landscape.

The report provides a comprehensive analysis of the Italy men’s grooming products market, Angebot detaillierter Daten zur historischen Marktgröße und Wachstumsraten in den letzten sechs Jahren, neben Prognosen, die sich bis hin zu erstrecken 2030. Es präsentiert eine eingehende Untersuchung der Marktkategorien und Unterkategorien, mit einem besonderen Fokus auf wichtige Trends, die die Branche über den Produkttyp hinweg prägen, pricing and distribution channel.

Marktsegmentierung

The following outlines the segmentation of the Italy men’s grooming products market:
Produkttyp: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Preisgestaltung: Prämie, Masse
Verteilungskanal: Schönheits- und Körperpflegegeschäfte, Convenience Stores, Kaufhäuser, Direktverkauf, Discounter, E-Commerce, Apotheken, Supermärkte und Hypermärkte, andere

The men’s grooming products market in the Italy is segmented by product type, pricing and distribution channel. Nach Produkttyp, the market features shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segments are divided into premium, and mass. Die Segmentierung des Verteilungskanals umfasst Schönheits- und Körperpflegegeschäfte, Convenience Stores, Kaufhäuser, Direktverkauf, Discounter, E-Commerce, Apotheken, Supermärkte und Hypermärkte, und andere.

Wettbewerbslandschaft

Key players in the Italy men’s grooming products market include Yves Rocher sa, Unilever plc, Der Procter & Gamble Company (P&G), Die Estee Lauder Companies Inc., The Bolton Group, Societe BIC S.A., Shiseido Company Limited, Revlon Inc., Puig sl, Natur & CO, Mirato S.p.A., LVMH muss Hennessy Louis Vuitton Sa (Lvmh), Ludovico Martelli S.p.A., L’Oreal S.A., L’Occitane International S.A., L’Erbolario S.R.L, Kelemata Srl, Inter Parfums Inc., Hermes International SCA, Henkel AG & CO. KGaA, Gruppo Sodalis Srl, Extrafragrance S.r.l., Euroitalia S.R.L., Edgewell Personal Care Brands LLC, Dolce & Gabbana S.R.L., Coty Inc., Compagnie Financiere Richemont S.A., Combe Incorporated, Colgate-Palmolive Company and Clarins SA.

This report delivers an in-depth examination of leading companies in the men’s grooming products sector, Analyse ihrer Leistung von 2020 Zu 2024. Die Ergebnisse zeigen Veränderungen des Marktanteils, Betonung sowohl etablierter Führer als auch Neueinsteiger.

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Inhaltsverzeichnis

INHALTSVERZEICHNIS
Schlüsselergebnisse
Marktsegmentierung
Marktübersicht
Italy Men’s Grooming Products Market – Produkttypanalyse
Italy Men’s Grooming Products Market – Preisanalyse
Italy Men’s Grooming Products Market – Verteilungskanalanalyse
Analyse der Unternehmensaktien
Yves Rocher sa
Unilever plc
Der Procter & Gamble Company (P&G)
Die Estee Lauder Companies Inc..
The Bolton Group
Societe BIC S.A.
Shiseido Company, Beschränkt
Revlon, Inc..
Puig sl
…
Makroökonomische Daten und Prognose
Forschungsmethodik
Haftungsausschluss

Zahlen und Tabellen
Table Italy Men’s Grooming Products Market 2020-2030
Chart Italy Men’s Grooming Products Market, Nettowachstum, 2020-2030
Chart Italy Men’s Grooming Products Market, Wachstumsraten, 2020-2030
Table Italy Men’s Grooming Products Market by Product Type, 2020-2030
Chart Italy Men’s Grooming Products Market by Product Type, CAGR historisch und prognostiziert, 2020-2030
Chart Italy Men’s Grooming Products Market by Product Type, 2020-2030
Table Italy Men’s Grooming Products Market by Pricing, 2020-2030
Chart Italy Men’s Grooming Products Market by Pricing, CAGR historisch und prognostiziert, 2020-2030
Chart Italy Men’s Grooming Products Market by Pricing, 2020-2030
Table Italy Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Italy Men’s Grooming Products Market by Distribution Channel, CAGR historisch und prognostiziert, 2020-2030
Chart Italy Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Italy Men’s Grooming Products Market Share (%), von Unternehmen, 2020-2024
Chart Italy Men’s Grooming Products Market, von Unternehmen, 2024
Table Italy Men’s Grooming Products Market Share (%), von Marken, 2020-2024
Chart Italy Men’s Grooming Products Market, von Marken, 2024
Table Italy – Bevölkerung (Millionen) und Vorhersage
Table Italy – Verbraucherpreisindex (CPI) und Vorhersage
Table Italy – Bruttoinlandsprodukt und Prognose
Table Italy Men’s Grooming Products Market: Als Anteil des BIP ausgeben (%)
Table Italy Men’s Grooming Products Market: Verbrauch pro Kopf (Bevölkerung)

Unternehmen erwähnt

Yves Rocher sa
Unilever plc
Der Procter & Gamble Company (P&G)
Die Estee Lauder Companies Inc..
The Bolton Group
Societe BIC S.A.
Shiseido Company, Beschränkt
Revlon, Inc..
Puig sl
Natur & CO
Mirato S.p.A.
LVMH muss Hennessy Louis Vuitton Sa (Lvmh)
Ludovico Martelli S.p.A.
L’Oreal S.A.
L’Occitane International S.A.
L’Erbolario S.R.L
Kelemata Srl
Inter Parfums, Inc..
Hermes International SCA
Henkel AG & CO. KGaA
Gruppo Sodalis Srl
Extrafragrance S.r.l.
Euroitalia S.R.L.
Edgewell Personal Care Brands LLC
Dolce & Gabbana S.R.L.
Coty Inc.
Compagnie Financiere Richemont S.A.
Combe Incorporated
Colgate-Palmolive Company
Clarins SA