Indonesia Perfume Market 2025

Indonesia’s perfume market is undergoing a notable transformation, driven by shifting consumer preferences and the growing influence of digital engagement. A rising number of consumers are moving away from traditional gender-based fragrance choices, instead selecting scents based on personal preference. This shift has fueled strong growth in the premium unisex fragrance segment, which, despite starting from a relatively low base, emerged as the standout performer in 2024. The category’s expansion has been bolstered by the entry of both global luxury houses and independent local players, intensifying competition and broadening the range of offerings available to Indonesian consumers.

Digital marketing has become an indispensable tool for fragrance brands, with social media platforms such as Instagram, YouTube, and TikTok serving as primary channels for product discovery and brand storytelling. Influencer collaborations have proven particularly effective in shaping consumer perceptions, especially for newly launched products. As digital engagement continues to rise, brands are expected to deepen their investment in targeted campaigns that leverage online communities and social commerce to drive awareness and sales.

Despite the momentum in premium fragrances, affordability remains a key consideration for many Indonesian consumers, particularly those in the middle-income segment. Body mists and body sprays continue to enjoy widespread popularity due to their lower price points and lighter, more versatile scents. অতিরিক্তভাবে, scented body lotions have carved out a strong niche, offering both fragrance and moisturization, making them a compelling alternative to traditional perfumes. As competition within the fragrance category intensifies, brands must balance premiumization with accessibility, ensuring they cater to both aspirational consumers seeking high-end experiences and price-sensitive buyers who prioritize value.

This report delivers a deep dive into the Indonesia perfume market, combining historical performance data from 2020 থেকে 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, price range, packaging and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

বাজার বিভাজন

The segmentation of the Indonesia perfume market is outlined below:
পণ্যের ধরণ: men’s perfume, women’s perfume, unisex perfume
দামের সীমা: mass, premium
Packaging: glass bottles, plastic bottles, অন্যরা (crystal, metal, etc.)
বিতরণ চ্যানেল: beauty and personal care stores, convenience stores, department stores, direct selling, ই-কমার্স, hypermarkets, pharmacies, supermarkets, অন্যরা

The perfume market in the Indonesia is segmented by product type, price range, packaging and distribution channel. By product type, it includes men’s perfume, women’s perfume, and unisex perfume. Price range segments are divided into mass, and premium. The packaging segmentation covers glass bottles, plastic bottles, এবং অন্যরা (crystal, metal, etc.). Distribution channel segmentation comprises beauty and personal care stores, convenience stores, department stores, direct selling, ই-কমার্স, hypermarkets, pharmacies, supermarkets, এবং অন্যরা.

প্রতিযোগিতামূলক ল্যান্ডস্কেপ

The perfume market is highly competitive, with key companies profiled in this report, including Wipro Limited, The Estee Lauder Companies Inc., Shiseido Company Limited, Revlon Inc., PUIG SL, PT. Priskila Prima Makmur, PT Wings Surya, PT Tempo Scan Pacific Tbk, PT Mustika Ratu Tbk, Oriflame Cosmetics S.A., Natura & Co, Mandom Corporation, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., Kino Corporation and Coty Inc.

This report presents an extensive analysis of major entities in the perfume market, focusing on their performance from 2020 থেকে 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

কেন এই প্রতিবেদনটি কিনুন?

Obtain precise statistical data and forecasts for the Indonesia perfume market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia perfume market: পণ্যের ধরণ, price range, packaging and distribution channel.
অঞ্চল-নির্দিষ্ট কৌশলগুলি বিকাশ করুন এবং স্থানীয় ডেটা বিশ্লেষণের ভিত্তিতে কৌশলগত অগ্রাধিকারগুলি সেট করুন.
Gain deep insights into the dynamics of the Indonesia perfume market.
বৃদ্ধি খাত এবং উদীয়মান প্রবণতাগুলি লক্ষ্য করে উচ্চ-সম্ভাব্য বিনিয়োগের সুযোগগুলি চিহ্নিত করুন.
Anticipate the future trajectory of the Indonesia perfume market with informed projections.
বাজারের সুযোগগুলি পুঁজি করার জন্য আদর্শ সময় নির্ধারণের জন্য প্রতিযোগিতামূলক আড়াআড়ি মূল্যায়ন করুন.
একই সংস্থার মধ্যে একটি একক সীমাহীন ব্যবহারকারী লাইসেন্স, অতিরিক্ত ব্যবহারকারীদের জন্য কোনও অতিরিক্ত চার্জ নেই.

বিষয়বস্তু সারণী

বিষয়বস্তু সারণী
মূল অনুসন্ধান
বাজার বিভাজন
বাজার ওভারভিউ
Indonesia Perfume Market – পণ্যের ধরণ বিশ্লেষণ
Indonesia Perfume Market – মূল্য সীমা বিশ্লেষণ
Indonesia Perfume Market – Packaging Analysis
Indonesia Perfume Market – বিতরণ চ্যানেল বিশ্লেষণ
সংস্থা বিশ্লেষণ ভাগ করে
Wipro Limited
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, ইনক.
PUIG SL
PT. Priskila Prima Makmur
PT Wings Surya
PT Tempo Scan Pacific Tbk
PT Mustika Ratu Tbk
…
সামষ্টিক অর্থনৈতিক ডেটা এবং পূর্বাভাস
গবেষণা পদ্ধতি
দাবি অস্বীকার

চিত্র এবং টেবিল
Table Indonesia Perfume Market 2020-2030
Chart Indonesia Perfume Market, নেট বৃদ্ধি, 2020-2030
Chart Indonesia Perfume Market, বৃদ্ধির হার, 2020-2030
Table Indonesia Perfume Market by Product Type, 2020-2030
Chart Indonesia Perfume Market by Product Type, সিএজিআর historic তিহাসিক এবং পূর্বাভাস, 2020-2030
Chart Indonesia Perfume Market by Product Type, 2020-2030
Table Indonesia Perfume Market by Price Range, 2020-2030
Chart Indonesia Perfume Market by Price Range, সিএজিআর historic তিহাসিক এবং পূর্বাভাস, 2020-2030
Chart Indonesia Perfume Market by Price Range, 2020-2030
Table Indonesia Perfume Market by Packaging, 2020-2030
Chart Indonesia Perfume Market by Packaging, সিএজিআর historic তিহাসিক এবং পূর্বাভাস, 2020-2030
Chart Indonesia Perfume Market by Packaging, 2020-2030
Table Indonesia Perfume Market by Distribution Channel, 2020-2030
Chart Indonesia Perfume Market by Distribution Channel, সিএজিআর historic তিহাসিক এবং পূর্বাভাস, 2020-2030
Chart Indonesia Perfume Market by Distribution Channel, 2020-2030
Table Indonesia Perfume Market Share (%), সংস্থাগুলি দ্বারা, 2020-2024
Chart Indonesia Perfume Market, সংস্থাগুলি দ্বারা, 2024
Table Indonesia Perfume Market Share (%), ব্র্যান্ড দ্বারা, 2020-2024
Chart Indonesia Perfume Market, ব্র্যান্ড দ্বারা, 2024
Table Indonesia – জনসংখ্যা (লক্ষ লক্ষ) এবং পূর্বাভাস
Table Indonesia – গ্রাহক মূল্য সূচক (সিপিআই) এবং পূর্বাভাস
Table Indonesia – মোট দেশীয় পণ্য এবং পূর্বাভাস
Table Indonesia Perfume Market: জিডিপির অনুপাত হিসাবে ব্যয় করুন (%)
Table Indonesia Perfume Market: মাথাপিছু খরচ (জনসংখ্যা)

সংস্থাগুলি উল্লেখ করেছে

Wipro Limited
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, ইনক.
PUIG SL
PT. Priskila Prima Makmur
PT Wings Surya
PT Tempo Scan Pacific Tbk
PT Mustika Ratu Tbk
Oriflame Cosmetics S.A.
Natura & Co
Mandom Corporation
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Kino Corporation
Coty Inc.