What’s inside the report?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
The Vietnam hair care products market is forecast to expand steadily, climbing from USD 978.6 million in 2024 to USD 1,460.4 million by 2030, translating into a CAGR of 6.9% over the forecast horizon. Rising consumer willingness to spend on hair care is underpinning this trajectory, as greater emphasis on scalp health and overall hair nourishment drives demand for specialized formulations. Products designed to repair, protect, and strengthen hair are attracting heightened interest, reflecting a broader shift toward more sophisticated routines that go beyond basic cleansing.
Premiumization has become a defining theme in Vietnam’s hair care landscape. Consumers are increasingly drawn to sulfate-free, organic, and ingredient-focused offerings, signaling a preference for products that align with both efficacy and wellness considerations. This shift is being reinforced by stronger awareness of product benefits, often amplified by beauty influencers, social media channels, and e-commerce platforms that highlight professional-grade solutions and demonstrate their applications.
Salon-inspired products are expected to sustain solid growth, as consumers seek tailored solutions for specific hair conditions such as dryness, thinning, or damage from styling and coloring. The rising availability of advanced treatments—ranging from nourishing sprays and serums to intensive repair liquids—reflects a more discerning approach to hair care. As knowledge deepens and disposable incomes rise, Vietnamese consumers are increasingly prepared to invest in a wider portfolio of premium and functional products, positioning the category for resilient and diversified expansion in the years ahead.
The report aims to deliver comprehensive data on the Vietnam hair care products market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product, pricing, packaging material and distribution channel.
The Vietnam hair care products market is classified into the following segments:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others
The hair care products market in the Vietnam is segmented by product, pricing, packaging material and distribution channel. By product, the market features conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Pricing segments are divided into mass, and premium. Packaging material segments comprise flexible packaging, glass, metal, rigid plastics, and others. The distribution channel segmentation covers convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.
The Vietnam hair care products market exhibits significant competition. Leading companies within the market include Unilever PLC, The Procter & Gamble Company (P&G), Wipro Limited, Marico Limited, L’Oreal S.A., FineToday Holdings Co. Ltd., Sao Thai Duong Cosmetics JSC, Hoa Linh Pharma Co. Ltd., Hoyu Co. Ltd., Revlon Inc., LG Household & Health Care Ltd., Kao Corporation, Dai Viet Huong Company Limited, Davines S.p.A., John Paul Mitchell Systems Inc. and Amway Corporation.
This analysis offers a comprehensive overview of the main players in the hair care products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Obtain precise statistical data and forecasts for the Vietnam hair care products market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam hair care products market: product, pricing, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Hair Care Products Market – Product Analysis
Vietnam Hair Care Products Market – Pricing Analysis
Vietnam Hair Care Products Market – Packaging Material Analysis
Vietnam Hair Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
Wipro Limited
Marico Limited
L’Oreal S.A.
FineToday Holdings Co., Ltd.
Sao Thai Duong Cosmetics JSC
Hoa Linh Pharma Co., Ltd.
Hoyu Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Hair Care Products Market 2020-2030
Chart Vietnam Hair Care Products Market, Net Growth, 2020-2030
Chart Vietnam Hair Care Products Market, Growth Rates, 2020-2030
Table Vietnam Hair Care Products Market by Product, 2020-2030
Chart Vietnam Hair Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Hair Care Products Market by Product, 2020-2030
Table Vietnam Hair Care Products Market by Pricing, 2020-2030
Chart Vietnam Hair Care Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Hair Care Products Market by Pricing, 2020-2030
Table Vietnam Hair Care Products Market by Packaging Material, 2020-2030
Chart Vietnam Hair Care Products Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Hair Care Products Market by Packaging Material, 2020-2030
Table Vietnam Hair Care Products Market by Distribution Channel, 2020-2030
Chart Vietnam Hair Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Hair Care Products Market by Distribution Channel, 2020-2030
Table Vietnam Hair Care Products Market Share (%), by Companies, 2020-2024
Chart Vietnam Hair Care Products Market, by Companies, 2024
Table Vietnam Hair Care Products Market Share (%), by Brands, 2020-2024
Chart Vietnam Hair Care Products Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Hair Care Products Market: Spend as a Proportion of GDP (%)
Table Vietnam Hair Care Products Market: Consumption per Capita (Population)
Unilever PLC
The Procter & Gamble Company (P&G)
Wipro Limited
Marico Limited
L’Oreal S.A.
FineToday Holdings Co., Ltd.
Sao Thai Duong Cosmetics JSC
Hoa Linh Pharma Co., Ltd.
Hoyu Co., Ltd.
Revlon, Inc.
LG Household & Health Care, Ltd.
Kao Corporation
Dai Viet Huong Company Limited
Davines S.p.A.
John Paul Mitchell Systems, Inc.
Amway Corporation
| Product Type | Market Research |
|---|---|
| Region | Asia Pacific |
| Published Date | 2025 |
Items purchased for online delivery are normally delivered with in 8 business hours.
Discounts are available when purchasing 2+ reports. For more information, get in touch and we can explain these with you directly.
We offer students/faculty members a special education discount of up to 40%. Get in touch through our contact form to get started.
StrategyHelix offers a secure credit card payment process. For online orders we accept any major credit card and Paypal. StrategyHelix does not have access to your credit card information, and our site security is verified by Cybersource.
The free sample report contains examples of all the tables, charts, infographics, and topics included in this study. Please fill out our form, and we’ll send the sample to your email within 30 minutes.