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Thailand Hair Care Products Market 2025
$425.00
Expected to see substantial growth, the Thailand hair care products market is anticipated to move from USD 1,685.9 million in 2024 to USD 2,473.9 million by 2030, corresponding to a CAGR of 6.6%. The strong cultural emphasis on personal appearance and grooming is evident, with many consumers actively seeking products that enhance their overall look and maintain hair health. This cultural priority has created a substantial market for a wide range of hair care solutions, from basic maintenance to advanced treatments.
Additionally, Thailand’s growing middle class and increased disposable income have led to a greater willingness to invest in premium and specialized hair care products. As consumers become more discerning about the quality and efficacy of the products they use, there is a noticeable shift towards higher-end offerings that promise superior results.
Moreover, the rise of social media and digital platforms has played a crucial role in shaping consumer preferences. The influence of beauty influencers and online reviews has heightened awareness and demand for innovative hair care products, allowing trends to spread rapidly and drive consumer interest in the latest advancements.
This report delivers a deep dive into the Thailand hair care products market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product, pricing, packaging material and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.
Market Segmentation
The segmentation of the Thailand hair care products market is outlined below:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others
The segmentation of the Thailand hair care products market product, pricing, packaging material and distribution channel. In terms of product, the market is segmented into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Pricing segments encompass mass, and premium. Packaging material segments cover flexible packaging, glass, metal, rigid plastics, and others. The distribution channel segmentation covers convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.
Competitive Landscape
The competitive landscape of the hair care products industry has been thoroughly analyzed, highlighting key players such as Unilever PLC, The Procter & Gamble Company (P&G), L’Oreal S.A., Henkel AG & Co. KGaA, Kao Corporation, S.C Artistry Company Limited, Mass Marketing, John Paul Mitchell Systems Inc., Wella AG, JMT Laboratories, Modern Cass International Cosmetics Co. Ltd. ( MCIC Group ), Hoyu Co. Ltd., Amway Corporation, Neo Corporate Co. Ltd., Rohto Pharmaceutical Co. Ltd., Lion Corporation, SSUP GROUP, Shiseido Company Limited, FineToday Holdings Co. Ltd., Yves Rocher sa and Mandom Corporation.
This report presents an extensive analysis of major entities in the hair care products market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Thailand hair care products market.
Gain in-depth analysis and forecasts for the key segments of the Thailand hair care products market: product, pricing, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Thailand hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Thailand hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Thailand Hair Care Products Market – Product Analysis
Thailand Hair Care Products Market – Pricing Analysis
Thailand Hair Care Products Market – Packaging Material Analysis
Thailand Hair Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
The Procter & Gamble Company (P&G)
L’Oreal S.A.
Henkel AG & Co. KGaA
Kao Corporation
S.C Artistry Company Limited
Mass Marketing
John Paul Mitchell Systems, Inc.
Wella AG
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Thailand Hair Care Products Market 2020-2030
Chart Thailand Hair Care Products Market, Net Growth, 2020-2030
Chart Thailand Hair Care Products Market, Growth Rates, 2020-2030
Table Thailand Hair Care Products Market by Product, 2020-2030
Chart Thailand Hair Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Thailand Hair Care Products Market by Product, 2020-2030
Table Thailand Hair Care Products Market by Pricing, 2020-2030
Chart Thailand Hair Care Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Thailand Hair Care Products Market by Pricing, 2020-2030
Table Thailand Hair Care Products Market by Packaging Material, 2020-2030
Chart Thailand Hair Care Products Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Thailand Hair Care Products Market by Packaging Material, 2020-2030
Table Thailand Hair Care Products Market by Distribution Channel, 2020-2030
Chart Thailand Hair Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Thailand Hair Care Products Market by Distribution Channel, 2020-2030
Table Thailand Hair Care Products Market Share (%), by Companies, 2020-2024
Chart Thailand Hair Care Products Market, by Companies, 2024
Table Thailand Hair Care Products Market Share (%), by Brands, 2020-2024
Chart Thailand Hair Care Products Market, by Brands, 2024
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Hair Care Products Market: Spend as a Proportion of GDP (%)
Table Thailand Hair Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
The Procter & Gamble Company (P&G)
L’Oreal S.A.
Henkel AG & Co. KGaA
Kao Corporation
S.C Artistry Company Limited
Mass Marketing
John Paul Mitchell Systems, Inc.
Wella AG
JMT Laboratories
Modern Cass International Cosmetics Co., Ltd. ( MCIC Group )
Hoyu Co., Ltd.
Amway Corporation
Neo Corporate Co., Ltd.
Rohto Pharmaceutical Co., Ltd.
Lion Corporation
SSUP GROUP
Shiseido Company, Limited
FineToday Holdings Co., Ltd.
Yves Rocher sa
Mandom Corporation
| Product Type | Market Research |
|---|---|
| Region | Asia Pacific |
| Published Date | 2025 |
What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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