Europe Hair Care Products Market 2025

The Europe hair care products market is expected to realize a modest increase of USD 5.2 billion, demonstrating a CAGR of about 3% during the forecast period from 2025 to 2030. In many Europe countries, cultural norms and social practices place a high value on grooming and personal appearance. This cultural emphasis has led to an increased consumption of hair care products, including shampoos, conditioners, hair oils, and styling products. Traditional practices combined with modern influences have created a hybrid market where both conventional and innovative products thrive.

Manufacturers are increasingly focusing on innovation and product diversification to cater to the diverse needs of the Europe market. This includes the development of products tailored to different hair types and concerns, such as anti-hair loss treatments, moisturizing and repairing shampoos, and products designed for specific climatic conditions. Natural and organic products are also gaining traction, aligning with global trends and the growing consumer preference for clean beauty.

The report provides a comprehensive analysis of the Europe hair care products market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product, pricing, packaging material, distribution channel and country.

Market Segmentation

The following outlines the segmentation of the Europe hair care products market:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, others

The hair care products market in Europe is segmented across product, pricing, packaging material, distribution channel and country. By product, the market is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Pricing categories include mass, and premium. Packaging material segments are categorized into flexible packaging, glass, metal, rigid plastics, and others. The distribution channel segmentation covers convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others. Geographically, the market encompasses France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, and others.

Competitive Landscape

The Europe hair care products market is marked by intense competition, featuring leading companies such as L’Oreal S.A., Henkel AG & Co. KGaA, The Procter & Gamble Company (P&G), Unilever PLC, Wella AG, Kao Corporation, Beiersdorf AG, Pierre Fabre S.A., Kenvue Inc., Dr. Wolff-Gruppe GmbH, The Estee Lauder Companies Inc., Revlon Inc., Olaplex S.A., Church & Dwight Co. Inc., Yves Rocher sa, Natura & Co, GROUPE EUGENE PERMA, Moroccanoil Inc., Orkla ASA, STADA Arzneimittel AG, Combe Incorporated, PZ Cussons Plc, Maria Nila AB and Laboratoire Native SAS.

This report delivers an in-depth examination of leading companies in the hair care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Europe hair care products market.
Gain in-depth analysis and forecasts for the key segments of the Europe hair care products market: product, pricing, packaging material, distribution channel and country.
Gain deep insights into the dynamics of the Europe hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Europe hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Europe Hair Care Products Market – Product Analysis
Europe Hair Care Products Market – Pricing Analysis
Europe Hair Care Products Market – Packaging Material Analysis
Europe Hair Care Products Market – Distribution Channel Analysis
Europe Hair Care Products Market – Country Analysis
Company Shares Analysis
L’Oreal S.A.
Henkel AG & Co. KGaA
The Procter & Gamble Company (P&G)
Unilever PLC
Wella AG
Kao Corporation
Beiersdorf AG
Pierre Fabre S.A.
Kenvue Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Europe Hair Care Products Market 2020-2030
Chart Europe Hair Care Products Market, Net Growth, 2020-2030
Chart Europe Hair Care Products Market, Growth Rates, 2020-2030
Table Europe Hair Care Products Market by Product, 2020-2030
Chart Europe Hair Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Europe Hair Care Products Market by Product, 2020-2030
Table Europe Hair Care Products Market by Pricing, 2020-2030
Chart Europe Hair Care Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Europe Hair Care Products Market by Pricing, 2020-2030
Table Europe Hair Care Products Market by Packaging Material, 2020-2030
Chart Europe Hair Care Products Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Europe Hair Care Products Market by Packaging Material, 2020-2030
Table Europe Hair Care Products Market by Distribution Channel, 2020-2030
Chart Europe Hair Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Europe Hair Care Products Market by Distribution Channel, 2020-2030
Table Europe Hair Care Products Market by Country, 2020-2030
Chart Europe Hair Care Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Europe Hair Care Products Market by Country, 2020-2030
Table Europe Hair Care Products Market Share (%), by Companies, 2020-2024
Chart Europe Hair Care Products Market, by Companies, 2024
Table Europe Hair Care Products Market Share (%), by Brands, 2020-2024
Chart Europe Hair Care Products Market, by Brands, 2024
Table Europe – Population (Millions) and Forecast
Table Europe – Consumer Price Index (CPI) and Forecast
Table Europe – Gross Domestic Product and Forecast
Table Europe Hair Care Products Market: Spend as a Proportion of GDP (%)
Table Europe Hair Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
Henkel AG & Co. KGaA
The Procter & Gamble Company (P&G)
Unilever PLC
Wella AG
Kao Corporation
Beiersdorf AG
Pierre Fabre S.A.
Kenvue Inc.
Dr. Wolff-Gruppe GmbH
The Estee Lauder Companies Inc.
Revlon, Inc.
Olaplex S.A.
Church & Dwight Co., Inc.
Yves Rocher sa
Natura & Co
GROUPE EUGENE PERMA
Moroccanoil Inc.
Orkla ASA
STADA Arzneimittel AG
Combe Incorporated
PZ Cussons Plc
Maria Nila AB
Laboratoire Native SAS