Nigeria Perfume Market 2025

With accelerating growth dynamics, the Nigeria perfume sector is anticipated to expand by USD 22.9 million, exhibiting a robust CAGR of 10.4% during the period from 2025 to 2030. Nigeria’s perfume market is driven by the growing urban middle class, particularly in major cities like Lagos and Abuja. Rising disposable incomes, coupled with increasing exposure to global luxury and beauty trends, are fueling demand for high-end fragrances. The youth demographic, keen on international fashion and grooming trends, is particularly driving the demand for premium and luxury perfumes, with e-commerce facilitating greater access to such products.

Delivering a data-driven perspective on the Nigeria perfume market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, price range and distribution channel.

Market Segmentation

The segmentation of the Nigeria perfume market is outlined below:
Product type: men’s perfume, women’s perfume
Price range: mass, premium
Distribution channel: beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, others

In Nigeria, the perfume market is segmented by product type, price range and distribution channel. By product type, the market includes men’s perfume, and women’s perfume. Price range segments encompass mass, and premium. Distribution channel segmentation comprises beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

Major participants in the perfume market comprise Wipro Limited, Vovi Products USA, Unilever PLC, The Shaneel Group, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Smart Collection Perfume Sdn Bhd, Revlon Inc., PZ Cussons Plc, PUIG SL, Parfums de Coeur Ltd., Oriflame Cosmetics S.A., Oman Perfumes LLC, Mirato S.p.A., Milton-Lloyd Limited, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., LM Cosmetics, Inter Parfums Inc., Industria de Diseno Textil S.A., Hermes International SCA, Give Back Beauty LLC (GBB), Fragrance World Trading LLC, Euroitalia S.R.L., Dolce & Gabbana S.R.L., Cybele Cosmetics Ltd., Coty Inc., Chris Adams Perfumes, Chanel S.A. and Albani Corp.

This report presents an extensive analysis of major entities in the perfume market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Nigeria perfume market.
Gain in-depth analysis and forecasts for the key segments of the Nigeria perfume market: product type, price range and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Nigeria perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Nigeria perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Nigeria Perfume Market – Product Type Analysis
Nigeria Perfume Market – Price Range Analysis
Nigeria Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Wipro Limited
Vovi Products USA
Unilever PLC
The Shaneel Group
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Smart Collection Perfume Sdn Bhd
Revlon, Inc.
PZ Cussons Plc
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Nigeria Perfume Market 2020-2030
Chart Nigeria Perfume Market, Net Growth, 2020-2030
Chart Nigeria Perfume Market, Growth Rates, 2020-2030
Table Nigeria Perfume Market by Product Type, 2020-2030
Chart Nigeria Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Perfume Market by Product Type, 2020-2030
Table Nigeria Perfume Market by Price Range, 2020-2030
Chart Nigeria Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Perfume Market by Price Range, 2020-2030
Table Nigeria Perfume Market by Distribution Channel, 2020-2030
Chart Nigeria Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Nigeria Perfume Market by Distribution Channel, 2020-2030
Table Nigeria Perfume Market Share (%), by Companies, 2020-2024
Chart Nigeria Perfume Market, by Companies, 2024
Table Nigeria Perfume Market Share (%), by Brands, 2020-2024
Chart Nigeria Perfume Market, by Brands, 2024
Table Nigeria – Population (Millions) and Forecast
Table Nigeria – Consumer Price Index (CPI) and Forecast
Table Nigeria – Gross Domestic Product and Forecast
Table Nigeria Perfume Market: Spend as a Proportion of GDP (%)
Table Nigeria Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Wipro Limited
Vovi Products USA
Unilever PLC
The Shaneel Group
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Smart Collection Perfume Sdn Bhd
Revlon, Inc.
PZ Cussons Plc
PUIG SL
Parfums de Coeur, Ltd.
Oriflame Cosmetics S.A.
Oman Perfumes LLC
Mirato S.p.A.
Milton-Lloyd Limited
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
LM Cosmetics
Inter Parfums, Inc.
Industria de Diseno Textil, S.A.
Hermes International SCA
Give Back Beauty LLC (GBB)
Fragrance World Trading LLC
Euroitalia S.R.L.
Dolce & Gabbana S.R.L.
Cybele Cosmetics Ltd.
Coty Inc.
Chris Adams Perfumes
Chanel S.A.
Albani Corp.