New Zealand Perfume Market 2025

Insights reveal that the New Zealand perfume market is set for a healthy expansion, with an anticipated growth of USD 58.7 million, corresponding to a CAGR of nearly 6.8% from 2025 to 2030. In New Zealand, the perfume market is benefiting from rising disposable incomes, particularly among the younger, urban population in cities like Auckland and Wellington. Consumers are increasingly seeking high-quality, locally-produced fragrances, as well as international luxury brands. The growing trend toward natural and sustainable beauty products is also shaping the market, with more consumers opting for eco-friendly and vegan perfumes.

This report provides a strategic analysis of the New Zealand perfume market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, price range, packaging and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The New Zealand perfume market is categorized into the following segments:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, others

The perfume market in the New Zealand is segmented by product type, price range, packaging and distribution channel. By product type, the market includes men’s perfume, women’s perfume, and unisex perfume. Price range segments are divided into mass, and premium. The packaging segmentation covers glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, and others.

Competitive Landscape

The competitive landscape of the perfume market features leading companies such as Wipro Limited, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Shiseido Company Limited, Revlon Inc., PUIG SL, PharmaCare Laboratories Pty Ltd, Natura & Co, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., Inter Parfums Inc., F & G Cosmetics Pty. Ltd., Dolce & Gabbana S.R.L., Coty Inc. and Chanel S.A.

This comprehensive report analyzes the performance of leading companies in the perfume sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the New Zealand perfume market.
Gain in-depth analysis and forecasts for the key segments of the New Zealand perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the New Zealand perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the New Zealand perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
New Zealand Perfume Market – Product Type Analysis
New Zealand Perfume Market – Price Range Analysis
New Zealand Perfume Market – Packaging Analysis
New Zealand Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Wipro Limited
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
PharmaCare Laboratories Pty Ltd
Natura & Co
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table New Zealand Perfume Market 2020-2030
Chart New Zealand Perfume Market, Net Growth, 2020-2030
Chart New Zealand Perfume Market, Growth Rates, 2020-2030
Table New Zealand Perfume Market by Product Type, 2020-2030
Chart New Zealand Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Perfume Market by Product Type, 2020-2030
Table New Zealand Perfume Market by Price Range, 2020-2030
Chart New Zealand Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Perfume Market by Price Range, 2020-2030
Table New Zealand Perfume Market by Packaging, 2020-2030
Chart New Zealand Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Perfume Market by Packaging, 2020-2030
Table New Zealand Perfume Market by Distribution Channel, 2020-2030
Chart New Zealand Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart New Zealand Perfume Market by Distribution Channel, 2020-2030
Table New Zealand Perfume Market Share (%), by Companies, 2020-2024
Chart New Zealand Perfume Market, by Companies, 2024
Table New Zealand Perfume Market Share (%), by Brands, 2020-2024
Chart New Zealand Perfume Market, by Brands, 2024
Table New Zealand – Population (Millions) and Forecast
Table New Zealand – Consumer Price Index (CPI) and Forecast
Table New Zealand – Gross Domestic Product and Forecast
Table New Zealand Perfume Market: Spend as a Proportion of GDP (%)
Table New Zealand Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Wipro Limited
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
PharmaCare Laboratories Pty Ltd
Natura & Co
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
Inter Parfums, Inc.
F & G Cosmetics Pty. Ltd.
Dolce & Gabbana S.R.L.
Coty Inc.
Chanel S.A.