Portugal Beauty and Personal Care Products Market 2025

The Portugal beauty and personal care products sector is poised for a dynamic growth phase, anticipating an increase of USD 0.8 billion and a CAGR of approximately 5% from 2025 to 2030. In Portugal, the beauty and personal care market is driven by an increasing awareness of skincare and wellness. Portuguese consumers are becoming more knowledgeable about the importance of natural ingredients and are showing a growing interest in organic and sustainable beauty products. There is also a rising demand for skincare products that cater to specific skin concerns, including sun protection, hydration, and anti-aging. With a strong focus on self-care and wellness, Portuguese consumers are seeking products that offer both functional and emotional benefits, including relaxation and rejuvenation.

The report delivers a comprehensive dataset on the Portugal beauty and personal care products market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, price range, consumer group, key pack material and distribution channel.

Market Segmentation

The Portugal beauty and personal care products market is categorized into the following segments:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The beauty and personal care products market in Portugal is segmented based on product type, price range, consumer group, key pack material and distribution channel. By product type, it includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segmentation includes premium products, and mass products. Consumer group segments encompass baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

Prominent companies operating within the market comprise L’Oreal S.A., The Procter & Gamble Company (P&G), Beiersdorf AG, Unilever PLC, Colgate-Palmolive Company, PUIG SL, Coty Inc., Pierre Fabre S.A., Haleon plc, Kenvue Inc., Henkel AG & Co. KGaA, Kiko S.P.A., Yves Rocher sa, The Estee Lauder Companies Inc., Natura & Co, Grupo Boticario, Oriflame Cosmetics S.A., cosnova GmbH, LVMH Moet Hennessy Louis Vuitton SA (LVMH), Gr. Sarantis S.A., Mary Kay Inc., ISDIN. S.A. and Chanel S.A.

This comprehensive report analyzes the performance of leading companies in the beauty and personal care products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Portugal beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Portugal beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Portugal beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Portugal beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Portugal Beauty and Personal Care Products Market – Product Type Analysis
Portugal Beauty and Personal Care Products Market – Price Range Analysis
Portugal Beauty and Personal Care Products Market – Consumer Group Analysis
Portugal Beauty and Personal Care Products Market – Key Pack Material Analysis
Portugal Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Beiersdorf AG
Unilever PLC
Colgate-Palmolive Company
PUIG SL
Coty Inc.
Pierre Fabre S.A.
Haleon plc
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Portugal Beauty and Personal Care Products Market 2020-2030
Chart Portugal Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Portugal Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Portugal Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Portugal Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Portugal Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Portugal Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Portugal Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Portugal Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Portugal Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Portugal Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Portugal Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Portugal Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Portugal Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Portugal Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Portugal Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Portugal Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Portugal Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Portugal Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Portugal Beauty and Personal Care Products Market, by Companies, 2024
Table Portugal Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Portugal Beauty and Personal Care Products Market, by Brands, 2024
Table Portugal – Population (Millions) and Forecast
Table Portugal – Consumer Price Index (CPI) and Forecast
Table Portugal – Gross Domestic Product and Forecast
Table Portugal Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Portugal Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
The Procter & Gamble Company (P&G)
Beiersdorf AG
Unilever PLC
Colgate-Palmolive Company
PUIG SL
Coty Inc.
Pierre Fabre S.A.
Haleon plc
Kenvue Inc.
Henkel AG & Co. KGaA
Kiko S.P.A.
Yves Rocher sa
The Estee Lauder Companies Inc.
Natura & Co
Grupo Boticario
Oriflame Cosmetics S.A.
cosnova GmbH
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Gr. Sarantis S.A.
Mary Kay Inc.
ISDIN. S.A.
Chanel S.A.