Saudi Arabia Beauty and Personal Care Products Market 2025

The Saudi Arabia beauty and personal care products market is poised for steady growth, with an expected increase of USD 4.5 billion, reflecting a CAGR of approximately 8.2% from 2025 to 2030. Saudi Arabia’s beauty and personal care products market is thriving due to a combination of a young, fashion-conscious population and rising disposable incomes. Skincare products, particularly those that address skin lightening, anti-aging, and hydration, are in high demand. The influence of social media and beauty influencers, along with increasing availability of international brands, is reshaping consumer preferences. Additionally, the growing trend of health and wellness, combined with a heightened focus on organic and sustainable beauty products, is fueling the market’s expansion.

The report offers a comprehensive analysis of the Saudi Arabia beauty and personal care products market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, price range, consumer group, key pack material and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.

Market Segmentation

The following outlines the segmentation of the Saudi Arabia beauty and personal care products market:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The Saudi Arabia beauty and personal care products market is segmented by product type, price range, consumer group, key pack material and distribution channel. By product type, the market includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments are divided into premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. The key pack material segmentation includes flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

The Saudi Arabia beauty and personal care products market remains highly competitive, with major players including Unilever PLC, Arabian Oud Company, The Procter & Gamble Company (P&G), L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Kenvue Inc., Beiersdorf AG, Abdul Samad Al Qurashi Company, Deraah Company, Coty Inc., Reckitt Benckiser Group plc (RB), Al Majed For Oud, Natura & Co, Haleon plc, Colgate-Palmolive Company, Henkel AG & Co. KGaA, The Estee Lauder Companies Inc., Dabur India Limited, Kiko S.P.A., Wella AG, Chanel S.A., Batterjee Holding Company, Kao Corporation and Ajmal International Trading Co. (LLC).

This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Saudi Arabia beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Saudi Arabia beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Saudi Arabia beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Saudi Arabia beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Saudi Arabia Beauty and Personal Care Products Market – Product Type Analysis
Saudi Arabia Beauty and Personal Care Products Market – Price Range Analysis
Saudi Arabia Beauty and Personal Care Products Market – Consumer Group Analysis
Saudi Arabia Beauty and Personal Care Products Market – Key Pack Material Analysis
Saudi Arabia Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
Arabian Oud Company
The Procter & Gamble Company (P&G)
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Kenvue Inc.
Beiersdorf AG
Abdul Samad Al Qurashi Company
Deraah Company
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Saudi Arabia Beauty and Personal Care Products Market 2020-2030
Chart Saudi Arabia Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Saudi Arabia Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Saudi Arabia Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Saudi Arabia Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Saudi Arabia Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Saudi Arabia Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Saudi Arabia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Saudi Arabia Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Saudi Arabia Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Saudi Arabia Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Saudi Arabia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Saudi Arabia Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Saudi Arabia Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Saudi Arabia Beauty and Personal Care Products Market, by Companies, 2024
Table Saudi Arabia Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Saudi Arabia Beauty and Personal Care Products Market, by Brands, 2024
Table Saudi Arabia – Population (Millions) and Forecast
Table Saudi Arabia – Consumer Price Index (CPI) and Forecast
Table Saudi Arabia – Gross Domestic Product and Forecast
Table Saudi Arabia Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Saudi Arabia Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
Arabian Oud Company
The Procter & Gamble Company (P&G)
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Kenvue Inc.
Beiersdorf AG
Abdul Samad Al Qurashi Company
Deraah Company
Coty Inc.
Reckitt Benckiser Group plc (RB)
Al Majed For Oud
Natura & Co
Haleon plc
Colgate-Palmolive Company
Henkel AG & Co. KGaA
The Estee Lauder Companies Inc.
Dabur India Limited
Kiko S.P.A.
Wella AG
Chanel S.A.
Batterjee Holding Company
Kao Corporation
Ajmal International Trading Co. (LLC)