Poland Beauty and Personal Care Products Market 2025

The Poland beauty and personal care products market is anticipated to witness significant growth, with an expected uptick of USD 3.3 billion, equating to a CAGR of about 7% in the coming years. Poland’s beauty and personal care market is experiencing rapid growth, with skincare products, particularly those targeting hydration, anti-aging, and acne concerns, driving demand. There is a strong preference for natural and eco-friendly beauty products, with consumers increasingly seeking brands that emphasize sustainability. Additionally, the rise of online shopping platforms is making it easier for Polish consumers to access global beauty trends and products, further accelerating market expansion.

This report presents a detailed analysis of the Poland beauty and personal care products market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, price range, consumer group, key pack material and distribution channel.

Market Segmentation

The Poland beauty and personal care products market is structured as follows:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others

In Poland, the beauty and personal care products market is segmented by product type, price range, consumer group, key pack material and distribution channel. By product type, the market features bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass premium products, and mass products. Consumer group segments consist of baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

Within the competitive landscape, significant companies profiled in the report include L’Oreal S.A., The Procter & Gamble Company (P&G), Beiersdorf AG, Colgate-Palmolive Company, Henkel AG & Co. KGaA, Natura & Co, Unilever PLC, Coty Inc., Eveline Cosmetics S.A. sp. k., BIELENDA Kosmetyki Naturalne S.A., Ziaja Ltd Zaklad Produkcji Lekow Sp. z o.o., Kenvue Inc., Dr Irena Eris S.A., PUIG SL, Mary Kay Inc., Haleon plc, Oriflame Cosmetics S.A., Oceanic S.A., PZ Cussons Plc, The Estee Lauder Companies Inc., Chanel S.A., OnlyBio. Life S.A., Laboratorium Kosmetyczne JOANNA Sp.j., Yves Rocher sa, Rohto Pharmaceutical Co. Ltd., Gr. Sarantis S.A. and Edgewell Personal Care Brands LLC.

The report provides a detailed assessment of prominent companies within the beauty and personal care products market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Poland beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Poland beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Poland beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Poland beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Poland Beauty and Personal Care Products Market – Product Type Analysis
Poland Beauty and Personal Care Products Market – Price Range Analysis
Poland Beauty and Personal Care Products Market – Consumer Group Analysis
Poland Beauty and Personal Care Products Market – Key Pack Material Analysis
Poland Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Beiersdorf AG
Colgate-Palmolive Company
Henkel AG & Co. KGaA
Natura & Co
Unilever PLC
Coty Inc.
Eveline Cosmetics S.A. sp. k.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Poland Beauty and Personal Care Products Market 2020-2030
Chart Poland Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Poland Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Poland Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Poland Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Poland Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Poland Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Poland Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Poland Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Poland Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Poland Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Poland Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Poland Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Poland Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Poland Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Poland Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Poland Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Poland Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Poland Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Poland Beauty and Personal Care Products Market, by Companies, 2024
Table Poland Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Poland Beauty and Personal Care Products Market, by Brands, 2024
Table Poland – Population (Millions) and Forecast
Table Poland – Consumer Price Index (CPI) and Forecast
Table Poland – Gross Domestic Product and Forecast
Table Poland Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Poland Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
The Procter & Gamble Company (P&G)
Beiersdorf AG
Colgate-Palmolive Company
Henkel AG & Co. KGaA
Natura & Co
Unilever PLC
Coty Inc.
Eveline Cosmetics S.A. sp. k.
BIELENDA Kosmetyki Naturalne S.A.
Ziaja Ltd Zaklad Produkcji Lekow Sp. z o.o.
Kenvue Inc.
Dr Irena Eris S.A.
PUIG SL
Mary Kay Inc.
Haleon plc
Oriflame Cosmetics S.A.
Oceanic S.A.
PZ Cussons Plc
The Estee Lauder Companies Inc.
Chanel S.A.
OnlyBio. Life S.A.
Laboratorium Kosmetyczne JOANNA Sp.j.
Yves Rocher sa
Rohto Pharmaceutical Co., Ltd.
Gr. Sarantis S.A.
Edgewell Personal Care Brands LLC