Latin America Beauty and Personal Care Products Market 2025

The Latin America beauty and personal care products sector is poised for a dynamic growth phase, anticipating an increase of USD 45.5 billion and a CAGR of approximately 7.6% from 2025 to 2030. In Latin America, the beauty and personal care market is benefiting from a rising consumer appetite for both affordable and luxury beauty products. The region’s strong cultural connection to beauty and grooming, particularly in Brazil and Mexico, drives consistent demand for hair care, skincare, and cosmetics. The growth of e-commerce platforms is further facilitating market expansion, offering convenience and access to global beauty brands. Additionally, increasing awareness of personal hygiene and wellness, spurred by the COVID-19 pandemic, has resulted in higher demand for hygiene and skincare products.

This report offers a detailed examination of the Latin America beauty and personal care products market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type, price range, consumer group, key pack material, distribution channel and country, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.

Market Segmentation

The Latin America beauty and personal care products market is categorized into the following segments:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, warehouse clubs, others
Country: Argentina, Brazil, Chile, Colombia, Mexico, others

The Latin America beauty and personal care products market is categorized by product type, price range, consumer group, key pack material, distribution channel and country. In terms of product type, the market is segmented into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segmentation includes premium products, and mass products. Consumer group segments encompass baby/child, and adult. The key pack material segmentation includes flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, warehouse clubs, and others. Geographically, the market spans Argentina, Brazil, Chile, Colombia, Mexico and others.

Competitive Landscape

The Latin America beauty and personal care products market remains highly competitive, with major players including Natura & Co, Unilever PLC, L’Oreal S.A., Colgate-Palmolive Company, The Procter & Gamble Company (P&G), Grupo Boticario, Beiersdorf AG, Kenvue Inc., Coty Inc., Corporacion Belcorp, PUIG SL, Mary Kay Inc., Corporacion Yanbal International, LVMH Moet Hennessy Louis Vuitton SA (LVMH), Genomma Lab Internacional SAB de CV, Kimberly-Clark Corporation, Betterware de Mexico S.A.P.I. de C.V. (JAFRA), Haleon plc, The Estee Lauder Companies Inc., Wella AG and Henkel AG & Co. KGaA.

This comprehensive report analyzes the performance of leading companies in the beauty and personal care products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Latin America beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Latin America beauty and personal care products market: product type, price range, consumer group, key pack material, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Latin America beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Latin America beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Latin America Beauty and Personal Care Products Market – Product Type Analysis
Latin America Beauty and Personal Care Products Market – Price Range Analysis
Latin America Beauty and Personal Care Products Market – Consumer Group Analysis
Latin America Beauty and Personal Care Products Market – Key Pack Material Analysis
Latin America Beauty and Personal Care Products Market – Distribution Channel Analysis
Latin America Beauty and Personal Care Products Market – Country Analysis
Company Shares Analysis
Natura & Co
Unilever PLC
L’Oreal S.A.
Colgate-Palmolive Company
The Procter & Gamble Company (P&G)
Grupo Boticario
Beiersdorf AG
Kenvue Inc.
Coty Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Latin America Beauty and Personal Care Products Market 2020-2030
Chart Latin America Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Latin America Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Latin America Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Latin America Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Latin America Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Latin America Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Latin America Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Latin America Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Latin America Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Latin America Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Latin America Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Latin America Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Latin America Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Latin America Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Latin America Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Latin America Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Latin America Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Latin America Beauty and Personal Care Products Market by Country, 2020-2030
Chart Latin America Beauty and Personal Care Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Latin America Beauty and Personal Care Products Market by Country, 2020-2030
Table Latin America Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Latin America Beauty and Personal Care Products Market, by Companies, 2024
Table Latin America Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Latin America Beauty and Personal Care Products Market, by Brands, 2024
Table Latin America – Population (Millions) and Forecast
Table Latin America – Consumer Price Index (CPI) and Forecast
Table Latin America – Gross Domestic Product and Forecast
Table Latin America Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Latin America Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Natura & Co
Unilever PLC
L’Oreal S.A.
Colgate-Palmolive Company
The Procter & Gamble Company (P&G)
Grupo Boticario
Beiersdorf AG
Kenvue Inc.
Coty Inc.
Corporacion Belcorp
PUIG SL
Mary Kay Inc.
Corporacion Yanbal International
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Genomma Lab Internacional SAB de CV
Kimberly-Clark Corporation
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
Haleon plc
The Estee Lauder Companies Inc.
Wella AG
Henkel AG & Co. KGaA