Europe Beauty and Personal Care Products Market 2025

The Europe beauty and personal care products market is anticipated to witness significant growth, with an expected uptick of USD 51.9 billion, equating to a CAGR of about 5% in the coming years. In Europe, the beauty and personal care market is benefiting from an increased emphasis on natural and organic products, as consumers become more health-conscious and environmentally aware. Sustainability trends, such as eco-friendly packaging and cruelty-free products, are reshaping purchasing decisions. Furthermore, the growing popularity of personalized beauty solutions, including skincare tailored to individual needs and preferences, is driving growth in the market. The increasing adoption of wellness and self-care routines further fuels demand, especially for skincare, hair care, and premium cosmetics.

This report presents a thorough analysis and future outlook for the Europe beauty and personal care products market, covering historical data from 2020 to 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product type, price range, consumer group, key pack material, distribution channel and country, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.

Market Segmentation

The Europe beauty and personal care products market is structured as follows:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, others

In Europe, the beauty and personal care products market is segmented by product type, price range, consumer group, key pack material, distribution channel and country. By product type, the market is categorized into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segments encompass premium products, and mass products. Consumer group segments consist of baby/child, and adult. The key pack material segmentation covers flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others. Geographically, the market is divided into France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom and others.

Competitive Landscape

The Europe beauty and personal care products market exhibits significant competition. Leading companies within the market include L’Oreal S.A., The Procter & Gamble Company (P&G), Unilever PLC, Beiersdorf AG, Coty Inc., The Estee Lauder Companies Inc., Colgate-Palmolive Company, LVMH Moet Hennessy Louis Vuitton SA (LVMH), Henkel AG & Co. KGaA, PUIG SL, Haleon plc, Kenvue Inc., Chanel S.A., Pierre Fabre S.A., cosnova GmbH, Yves Rocher sa, Natura & Co, Kao Corporation, Clarins SA, Kiko S.P.A. and Reckitt Benckiser Group plc (RB).

The report provides a detailed assessment of prominent companies within the beauty and personal care products market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Europe beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Europe beauty and personal care products market: product type, price range, consumer group, key pack material, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Europe beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Europe beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Europe Beauty and Personal Care Products Market – Product Type Analysis
Europe Beauty and Personal Care Products Market – Price Range Analysis
Europe Beauty and Personal Care Products Market – Consumer Group Analysis
Europe Beauty and Personal Care Products Market – Key Pack Material Analysis
Europe Beauty and Personal Care Products Market – Distribution Channel Analysis
Europe Beauty and Personal Care Products Market – Country Analysis
Company Shares Analysis
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
Beiersdorf AG
Coty Inc.
The Estee Lauder Companies Inc.
Colgate-Palmolive Company
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Henkel AG & Co. KGaA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Europe Beauty and Personal Care Products Market 2020-2030
Chart Europe Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Europe Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Europe Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Europe Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Europe Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Europe Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Europe Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Europe Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Europe Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Europe Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Europe Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Europe Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Europe Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Europe Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Europe Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Europe Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Europe Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Europe Beauty and Personal Care Products Market by Country, 2020-2030
Chart Europe Beauty and Personal Care Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Europe Beauty and Personal Care Products Market by Country, 2020-2030
Table Europe Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Europe Beauty and Personal Care Products Market, by Companies, 2024
Table Europe Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Europe Beauty and Personal Care Products Market, by Brands, 2024
Table Europe – Population (Millions) and Forecast
Table Europe – Consumer Price Index (CPI) and Forecast
Table Europe – Gross Domestic Product and Forecast
Table Europe Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Europe Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
Beiersdorf AG
Coty Inc.
The Estee Lauder Companies Inc.
Colgate-Palmolive Company
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Henkel AG & Co. KGaA
PUIG SL
Haleon plc
Kenvue Inc.
Chanel S.A.
Pierre Fabre S.A.
cosnova GmbH
Yves Rocher sa
Natura & Co
Kao Corporation
Clarins SA
Kiko S.P.A.
Reckitt Benckiser Group plc (RB)