Turkey Beauty and Personal Care Products Market 2025

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Anticipated trends indicate that the Turkey beauty and personal care products market will achieve incremental growth of USD 2.9 billion, translating to a CAGR of around 9.6% during the forecast period of 2025 to 2030. Turkey’s beauty and personal care market is expanding, driven by a growing middle class and a rising interest in personal grooming and wellness. Turkish consumers are increasingly seeking skincare products that address specific skin concerns, such as anti-aging, brightening, and hydration. There is also a strong demand for natural beauty products, with local ingredients like rosewater and olive oil being central to the market. The influence of social media, beauty influencers, and digital platforms is reshaping consumer preferences, driving both awareness and demand for international and local beauty brands.

This report delivers a comprehensive analysis and forward-looking perspective on the Turkey beauty and personal care products market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, price range, consumer group, key pack material and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The Turkey beauty and personal care products market is classified into the following segments:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The beauty and personal care products market in Turkey is segmented based on product type, price range, consumer group, key pack material and distribution channel. By product type, the market is categorized into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segmentation includes premium products, and mass products. Consumer group segments comprise baby/child, and adult. The key pack material segmentation includes flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

Key players in the beauty and personal care products market consist of L’Oreal S.A., The Procter & Gamble Company (P&G), Unilever PLC, Beiersdorf AG, Yves Rocher sa, Natura & Co, Colgate-Palmolive Company, Tanalize Kosmetik AS, Evyap Sabun Yag Gliserin San ve Tic A.S., Henkel AG & Co. KGaA, Kenvue Inc., Haleon plc, ERKUL KOZMETIK SAN. VE TIC. A.S., Kopas Kozmetik Pazarlama Ve Sanayi A.S., The Estee Lauder Companies Inc., Wella AG, Hunca Kozmetik Sanayii AS, Tokai Corporation, Kiko S.P.A., Eczacibasi Holding AS, Amway Corporation, Coty Inc., Oriflame Cosmetics S.A., Biota Bitkisel Ilac ve Kozmetik Laboratuvarlari AS, Reckitt Benckiser Group plc (RB), Dalan Kimya Endustri A.S. and Bayer AG.

This analysis offers a comprehensive overview of the main players in the beauty and personal care products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Turkey beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Turkey beauty and personal care products market: product type, price range, consumer group, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Turkey beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Turkey beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Turkey Beauty and Personal Care Products Market – Product Type Analysis
Turkey Beauty and Personal Care Products Market – Price Range Analysis
Turkey Beauty and Personal Care Products Market – Consumer Group Analysis
Turkey Beauty and Personal Care Products Market – Key Pack Material Analysis
Turkey Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
Beiersdorf AG
Yves Rocher sa
Natura & Co
Colgate-Palmolive Company
Tanalize Kosmetik AS
Evyap Sabun Yag Gliserin San ve Tic A.S.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Turkey Beauty and Personal Care Products Market 2020-2030
Chart Turkey Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Turkey Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Turkey Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Turkey Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Turkey Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Turkey Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Turkey Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Turkey Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Turkey Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Turkey Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Turkey Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Turkey Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Chart Turkey Beauty and Personal Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Turkey Beauty and Personal Care Products Market by Key Pack Material, 2020-2030
Table Turkey Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Turkey Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Turkey Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Turkey Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Turkey Beauty and Personal Care Products Market, by Companies, 2024
Table Turkey Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Turkey Beauty and Personal Care Products Market, by Brands, 2024
Table Turkey – Population (Millions) and Forecast
Table Turkey – Consumer Price Index (CPI) and Forecast
Table Turkey – Gross Domestic Product and Forecast
Table Turkey Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Turkey Beauty and Personal Care Products Market: Consumption per Capita (Population)

Companies Mentioned

L’Oreal S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
Beiersdorf AG
Yves Rocher sa
Natura & Co
Colgate-Palmolive Company
Tanalize Kosmetik AS
Evyap Sabun Yag Gliserin San ve Tic A.S.
Henkel AG & Co. KGaA
Kenvue Inc.
Haleon plc
ERKUL KOZMETIK SAN. VE TIC. A.S.
Kopas Kozmetik Pazarlama Ve Sanayi A.S.
The Estee Lauder Companies Inc.
Wella AG
Hunca Kozmetik Sanayii AS
Tokai Corporation
Kiko S.P.A.
Eczacibasi Holding AS
Amway Corporation
Coty Inc.
Oriflame Cosmetics S.A.
Biota Bitkisel Ilac ve Kozmetik Laboratuvarlari AS
Reckitt Benckiser Group plc (RB)
Dalan Kimya Endustri A.S.
Bayer AG

Product Type

Market Research
Region

Europe
Published Date

2025
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