Brazil Soft Drinks Market 2025

The Brazil soft drinks market is expected to experience robust growth, with a projected increase of USD 23.8 billion and a CAGR of approximately 8.8% throughout the forecast period. Brazil’s soft drinks market is among the largest in Latin America, driven by a combination of rising disposable incomes, urbanization, and changing consumer preferences. Carbonated soft drinks, bottled water, and fruit juices remain dominant, but there is increasing demand for healthier options, such as low-sugar sodas, functional drinks, and plant-based beverages. Rising awareness of health issues like obesity and diabetes is fueling the shift towards sugar-free and fortified drinks. The expansion of modern retail channels and e-commerce platforms is improving consumer access to a wider variety of beverages, further boosting market growth.

Delivering a data-driven perspective on the Brazil soft drinks market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type, type, packaging and distribution channel.

Market Segmentation

The segmentation of the Brazil soft drinks market is outlined below:
Product type: bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, sports drinks
Type: regular, low- and no-sugar soft drinks
Packaging: flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, others
Distribution channel: direct selling, discounters, e-commerce, forecourts, general merchandise stores, hypermarkets, small grocery stores, supermarkets, vending, warehouse clubs, others

In Brazil, the soft drinks market is segmented by product type, type, packaging and distribution channel. In terms of product type, the market is segmented into bottled water, carbonated soft drinks, concentrates, juices, RTD coffee, RTD tea, energy drinks, and sports drinks. Type segments encompass regular, and low- and no-sugar soft drinks. Packaging segments cover flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, and others. Distribution channel segmentation comprises direct selling, discounters, e-commerce, forecourts, general merchandise stores, hypermarkets, small grocery stores, supermarkets, vending, warehouse clubs, and others.

Competitive Landscape

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as AB InBev, Bebidas Grassi do Brasil Ltda, Britvic PLC, Danone S.A., Ducoco Alimentos S/A, Empresa de Aguas Ouro Fino Ltda, Heineken N.V., Houchens Industries Inc, Incrivel Comercio de Bebidas e Alimentos Ltda, MINALBA BRASIL, Monster Beverage Corporation, Natural One S.A., PepsiCo Inc., Prat’s, Red Bull GmbH, Sococo S/A Industrias Alimenticias, The Coca-Cola Company, Viton 44 Industria Comercio e Exportacao de Alimentos LTDA. and Wow Industria e Comercio Ltda.

This report presents an extensive analysis of major entities in the soft drinks market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Brazil soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Brazil soft drinks market: product type, type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Brazil soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Brazil soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Brazil Soft Drinks Market – Product Type Analysis
Brazil Soft Drinks Market – Type Analysis
Brazil Soft Drinks Market – Packaging Analysis
Brazil Soft Drinks Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Bebidas Grassi do Brasil Ltda
Britvic PLC
Danone S.A.
Ducoco Alimentos S/A
Empresa de Aguas Ouro Fino Ltda
Heineken N.V.
Houchens Industries Inc
Incrivel Comercio de Bebidas e Alimentos Ltda
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Brazil Soft Drinks Market 2020-2030
Chart Brazil Soft Drinks Market, Net Growth, 2020-2030
Chart Brazil Soft Drinks Market, Growth Rates, 2020-2030
Table Brazil Soft Drinks Market by Product Type, 2020-2030
Chart Brazil Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Brazil Soft Drinks Market by Product Type, 2020-2030
Table Brazil Soft Drinks Market by Type, 2020-2030
Chart Brazil Soft Drinks Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Brazil Soft Drinks Market by Type, 2020-2030
Table Brazil Soft Drinks Market by Packaging, 2020-2030
Chart Brazil Soft Drinks Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Brazil Soft Drinks Market by Packaging, 2020-2030
Table Brazil Soft Drinks Market by Distribution Channel, 2020-2030
Chart Brazil Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Brazil Soft Drinks Market by Distribution Channel, 2020-2030
Table Brazil Soft Drinks Market Share (%), by Companies, 2020-2024
Chart Brazil Soft Drinks Market, by Companies, 2024
Table Brazil Soft Drinks Market Share (%), by Brands, 2020-2024
Chart Brazil Soft Drinks Market, by Brands, 2024
Table Brazil – Population (Millions) and Forecast
Table Brazil – Consumer Price Index (CPI) and Forecast
Table Brazil – Gross Domestic Product and Forecast
Table Brazil Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Brazil Soft Drinks Market: Consumption per Capita (Population)

Companies Mentioned

AB InBev
Bebidas Grassi do Brasil Ltda
Britvic PLC
Danone S.A.
Ducoco Alimentos S/A
Empresa de Aguas Ouro Fino Ltda
Heineken N.V.
Houchens Industries Inc
Incrivel Comercio de Bebidas e Alimentos Ltda
MINALBA BRASIL
Monster Beverage Corporation
Natural One S.A.
PepsiCo, Inc.
Prat’s
Red Bull GmbH
Sococo S/A Industrias Alimenticias
The Coca-Cola Company
Viton 44 Industria, Comercio e Exportacao de Alimentos LTDA.
Wow Industria e Comercio Ltda