North America Adult Incontinence Products Market 2025

What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet

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Forecasts highlight a favorable growth outlook for the North America adult incontinence products market, with a projected increase of USD 3.3 billion and a CAGR close to 8.9% through 2030. As demographic aging intensifies, the prevalence of adult incontinence issues is on the rise. The expanding elderly population is driving demand in the market for adult incontinence products. Increased public awareness and emphasis on health and personal hygiene have bolstered acceptance and demand for these products, as individuals prioritize maintaining personal dignity and quality of life.

This report delivers a comprehensive analysis and forward-looking perspective on the North America adult incontinence products market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product, distribution channel and country, offering stakeholders a detailed roadmap for strategic decision-making.


Market Segmentation


The North America adult incontinence products market is classified into the following segments:
Product: light incontinence products, moderate/heavy incontinence products
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, specialty stores, e-commerce, others
Country: USA, Canada

The North America market for adult incontinence products is divided based on product, distribution channel and country. The categorization of the market by product includes light incontinence products, and moderate/heavy incontinence products. Distribution channel categories include convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, specialty stores, e-commerce, and others. Geographically, the market includes USA, and Canada.


Competitive Landscape


Major participants in the adult incontinence products market comprise Attindas Hygiene Partners, Essity AB, First Quality Enterprises LLC, Kimberly-Clark Corporation, Principle Business Enterprises Inc. and The Procter & Gamble Company (P&G). This analysis offers a comprehensive overview of the main players in the adult incontinence products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.


Why Buy This Report?


Obtain precise statistical data and forecasts for the North America adult incontinence products market.
Gain in-depth analysis and forecasts for the key segments of the North America adult incontinence products market: product, distribution channel and country.
Gain deep insights into the dynamics of the North America adult incontinence products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the North America adult incontinence products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents


TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
North America Adult Incontinence Products Market – Product Analysis
North America Adult Incontinence Products Market – Distribution Channel Analysis
North America Adult Incontinence Products Market – Country Analysis
Company Shares Analysis
Attindas Hygiene Partners
Essity AB
First Quality Enterprises, LLC
Kimberly-Clark Corporation
Principle Business Enterprises, Inc.
The Procter & Gamble Company (P&G)
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table North America Adult Incontinence Products Market 2020-2030
Chart North America Adult Incontinence Products Market, Net Growth, 2020-2030
Chart North America Adult Incontinence Products Market, Growth Rates, 2020-2030
Table North America Adult Incontinence Products Market by Product, 2020-2030
Chart North America Adult Incontinence Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart North America Adult Incontinence Products Market by Product, 2020-2030
Table North America Adult Incontinence Products Market by Distribution Channel, 2020-2030
Chart North America Adult Incontinence Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart North America Adult Incontinence Products Market by Distribution Channel, 2020-2030
Table North America Adult Incontinence Products Market by Country, 2020-2030
Chart North America Adult Incontinence Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart North America Adult Incontinence Products Market by Country, 2020-2030
Table North America Adult Incontinence Products Market Share (%), by Companies, 2020-2024
Chart North America Adult Incontinence Products Market, by Companies, 2024
Table North America Adult Incontinence Products Market Share (%), by Brands, 2020-2024
Chart North America Adult Incontinence Products Market, by Brands, 2024
Table North America – Population (Millions) and Forecast
Table North America – Consumer Price Index (CPI) and Forecast
Table North America – Gross Domestic Product and Forecast
Table North America Adult Incontinence Products Market: Spend as a Proportion of GDP (%)
Table North America Adult Incontinence Products Market: Consumption per Capita (Population)


Companies Mentioned


Attindas Hygiene Partners
Essity AB
First Quality Enterprises, LLC
Kimberly-Clark Corporation
Principle Business Enterprises, Inc.
The Procter & Gamble Company (P&G)


Product Type

Market Research

Region

North America

Published Date

2025

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