Poland Toilet Paper Market 2025

The Poland toilet paper market is poised for moderate growth, projected to increase from USD 1,309.2 million in 2024 to USD 2,043.1 million by 2030, achieving a CAGR of 7.7% during the forecast period. In the Poland Toilet Paper market, several driving factors are shaping consumer preferences and market dynamics. One of the most significant drivers is the rising awareness of hygiene and health standards. As middle class continues to grow and urbanization accelerates, there is an increasing demand for high-quality toilet paper that ensures superior hygiene. This trend has been particularly amplified by the COVID-19 pandemic, which heightened the focus on personal and household cleanliness, driving consistent demand for reliable and effective products.

Another critical factor is the influence of economic growth and increasing disposable incomes. As the country’s economy expands, consumers are more willing to spend on premium and branded toilet paper products that offer enhanced comfort and performance. This shift towards premiumization is creating opportunities for both local and international brands to capture market share by offering value-added features such as extra softness, durability, and eco-friendly options.

Additionally, the growth of modern retail channels and the expansion of e-commerce are playing a significant role in the market. The increasing availability of toilet paper through supermarkets, hypermarkets, and online platforms is improving accessibility and convenience for consumers. This shift is driving competition among retailers and brands to offer competitive pricing, promotions, and delivery options, further influencing market dynamics in Poland.

This report delivers a deep dive into the Poland toilet paper market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across type and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Market Segmentation

The segmentation of the Poland toilet paper market is outlined below:
Type: at-home, away from home (AFH)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others

The Poland market for toilet paper is divided based on type and distribution channel. The categorization of the market by type includes at-home, and away from home (AFH). Distribution channel categories include convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others.

Competitive Landscape

The market features leading players such as Velvet CARE sp. z o.o., Sofidel S.p.A., Metsa Group, MBB Industries AG, Industrie Cartarie Tronchetti S.p.A. and Essity AB. This report presents an extensive analysis of major entities in the toilet paper market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Poland toilet paper market.
Gain in-depth analysis and forecasts for the key segments of the Poland toilet paper market: type and distribution channel.
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Gain deep insights into the dynamics of the Poland toilet paper market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Poland toilet paper market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Poland Toilet Paper Market – Type Analysis
Poland Toilet Paper Market – Distribution Channel Analysis
Company Shares Analysis
Velvet CARE sp. z o.o.
Sofidel S.p.A.
Metsa Group
MBB Industries AG
Industrie Cartarie Tronchetti S.p.A.
Essity AB
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Poland Toilet Paper Market 2020-2030
Chart Poland Toilet Paper Market, Net Growth, 2020-2030
Chart Poland Toilet Paper Market, Growth Rates, 2020-2030
Table Poland Toilet Paper Market by Type, 2020-2030
Chart Poland Toilet Paper Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Poland Toilet Paper Market by Type, 2020-2030
Table Poland Toilet Paper Market by Distribution Channel, 2020-2030
Chart Poland Toilet Paper Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Poland Toilet Paper Market by Distribution Channel, 2020-2030
Table Poland Toilet Paper Market Share (%), by Companies, 2020-2024
Chart Poland Toilet Paper Market, by Companies, 2024
Table Poland Toilet Paper Market Share (%), by Brands, 2020-2024
Chart Poland Toilet Paper Market, by Brands, 2024
Table Poland – Population (Millions) and Forecast
Table Poland – Consumer Price Index (CPI) and Forecast
Table Poland – Gross Domestic Product and Forecast
Table Poland Toilet Paper Market: Spend as a Proportion of GDP (%)
Table Poland Toilet Paper Market: Consumption per Capita (Population)

Companies Mentioned

Velvet CARE sp. z o.o.
Sofidel S.p.A.
Metsa Group
MBB Industries AG
Industrie Cartarie Tronchetti S.p.A.
Essity AB