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Vietnam’s energy drinks market is poised for robust expansion, projected to grow from USD 1,582.9 million in 2024 to USD 2,539.9 million by 2030, equivalent to a compound annual growth rate of 8.2% between 2025 and 2030. The sector’s acceleration reflects both shifting consumer behavior in urban centers and broader demographic trends that are reshaping demand across categories.
The country’s fast-paced work culture has been a powerful catalyst for growth. Extended working hours, frequent deadlines, and heightened economic pressures have reinforced the need for functional beverages that provide an immediate boost in energy and alertness. Energy drinks, once viewed as niche, are now increasingly embedded in the daily routines of professionals who see them as a tool for sustaining productivity. This cultural shift has significantly expanded consumption occasions beyond traditional blue-collar users, broadening the market’s reach.
Rising disposable income and accelerating urbanization have further bolstered the market. Vietnam’s expanding middle class, with greater purchasing power and growing exposure to global consumption patterns, has demonstrated a willingness to spend on non-essential, higher-quality beverages. The appeal of convenience also plays strongly into this growth narrative, as younger urban consumers increasingly prioritize quick, portable energy solutions over traditional drinks.
Health considerations are, however, reshaping product innovation and consumer choices. Concerns over diabetes, obesity, and other conditions linked to high sugar intake are driving demand for low- and zero-sugar alternatives, as well as beverages enriched with functional ingredients such as herbal extracts, vitamins, and amino acids. Manufacturers are responding by diversifying product portfolios with new formulations that deliver both energy and wellness attributes, while also experimenting with flavor innovation to retain consumer interest.
The demographic profile of core consumers is also undergoing transition. While energy drinks historically targeted blue-collar workers requiring stamina for physically demanding jobs, this base is expected to erode over time due to rising health awareness and sugar avoidance. Future growth is set to come from younger segments, particularly students and gamers, who value energy drinks for their ability to enhance focus and endurance in study and play. This shift toward a younger, more urban, and health-conscious consumer base underscores the evolving positioning of energy drinks in Vietnam, balancing functionality with wellness to sustain momentum in the years ahead.
Focused on delivering actionable insights, this report explores the Vietnam energy drinks market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into type, packaging type, ingredient and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.
The following outlines the segmentation of the Vietnam energy drinks market:
Type: regular energy drinks, sugar-free energy drinks
Packaging type: bottles, cans, others
Ingredient: amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, others
Distribution channel: bars and HoReCa, convenience stores, e-commerce, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others
The energy drinks market in Vietnam is segmented based on type, packaging type, ingredient and distribution channel. By type, the market includes regular energy drinks, and sugar-free energy drinks. Packaging type segments are categorized into bottles, cans, and others. The ingredient segmentation covers amino acids, antioxidants, botanicals, caffeine, taurine, vitamins and derivatives, and others. Distribution channel segmentation comprises bars and HoReCa, convenience stores, e-commerce, food and drinks stores, hypermarkets, small grocery stores, supermarkets, and others.
The report provides profiles of notable companies, including Tan Hiep Phat Beverage Group (THP), Taisho Pharmaceutical Holdings Company Ltd., T.C. Pharmaceutical Industries Co. Ltd., PepsiCo Inc. and Masan Group Corporation. This report delivers an in-depth examination of leading companies in the energy drinks sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Obtain precise statistical data and forecasts for the Vietnam energy drinks market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam energy drinks market: type, packaging type, ingredient and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam energy drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam energy drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Energy Drinks Market – Type Analysis
Vietnam Energy Drinks Market – Packaging Type Analysis
Vietnam Energy Drinks Market – Ingredient Analysis
Vietnam Energy Drinks Market – Distribution Channel Analysis
Company Shares Analysis
Tan Hiep Phat Beverage Group (THP)
Taisho Pharmaceutical Holdings Company Ltd.
T.C. Pharmaceutical Industries Co., Ltd.
PepsiCo, Inc.
Masan Group Corporation
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Energy Drinks Market 2020-2030
Chart Vietnam Energy Drinks Market, Net Growth, 2020-2030
Chart Vietnam Energy Drinks Market, Growth Rates, 2020-2030
Table Vietnam Energy Drinks Market by Type, 2020-2030
Chart Vietnam Energy Drinks Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Energy Drinks Market by Type, 2020-2030
Table Vietnam Energy Drinks Market by Packaging Type, 2020-2030
Chart Vietnam Energy Drinks Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Energy Drinks Market by Packaging Type, 2020-2030
Table Vietnam Energy Drinks Market by Ingredient, 2020-2030
Chart Vietnam Energy Drinks Market by Ingredient, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Energy Drinks Market by Ingredient, 2020-2030
Table Vietnam Energy Drinks Market by Distribution Channel, 2020-2030
Chart Vietnam Energy Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Energy Drinks Market by Distribution Channel, 2020-2030
Table Vietnam Energy Drinks Market Share (%), by Companies, 2020-2024
Chart Vietnam Energy Drinks Market, by Companies, 2024
Table Vietnam Energy Drinks Market Share (%), by Brands, 2020-2024
Chart Vietnam Energy Drinks Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Energy Drinks Market: Spend as a Proportion of GDP (%)
Table Vietnam Energy Drinks Market: Consumption per Capita (Population)
Tan Hiep Phat Beverage Group (THP)
Taisho Pharmaceutical Holdings Company Ltd.
T.C. Pharmaceutical Industries Co., Ltd.
PepsiCo, Inc.
Masan Group Corporation
| Product Type | Market Research |
|---|---|
| Region | Asia Pacific |
| Published Date | 2025 |
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