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Italy Men’s Grooming Products Market 2025
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In the near term, mass-market products will likely maintain traction among price-sensitive consumers, particularly as economic pressures persist. However, as disposable incomes are projected to recover in the latter half of the forecast window, premium men’s grooming products are anticipated to gain momentum, reflecting broader shifts in consumer behavior and societal norms surrounding male self-care.
Cultural perceptions of masculinity and beauty in Italy have undergone significant transformation, particularly among younger demographics who increasingly view skincare and even makeup as legitimate forms of self-expression rather than feminine indulgences. This generational shift, accelerated by pandemic-era introspection about health and appearance, has dismantled traditional taboos that once discouraged men from engaging with beauty rituals. The normalization of male grooming is evident in behavioral changes, such as the growing frequency of men visiting perfumeries – a practice that was relatively uncommon a decade ago but has since gained mainstream acceptance.
Product sophistication is emerging as a key market driver, with discerning male consumers seeking specialized formulations that address the distinct biological characteristics of male skin, including higher sebum production and greater thickness. This demand for targeted solutions is expected to make men’s toiletries the most dynamic segment, particularly for premium offerings featuring high-quality, science-backed ingredients. As Italian men continue to embrace more elaborate grooming regimens, the market is likely to see further segmentation and premiumization, with innovation in multifunctional products and gender-neutral positioning potentially unlocking additional growth opportunities in this evolving retail landscape.
The report provides a comprehensive analysis of the Italy men’s grooming products market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, pricing and distribution channel.
Market Segmentation
The following outlines the segmentation of the Italy men’s grooming products market:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, convenience stores, department stores, direct selling, discounters, e-commerce, pharmacies, supermarkets and hypermarkets, others
The men’s grooming products market in the Italy is segmented by product type, pricing and distribution channel. By product type, the market features shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segments are divided into premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, department stores, direct selling, discounters, e-commerce, pharmacies, supermarkets and hypermarkets, and others.
Competitive Landscape
Key players in the Italy men’s grooming products market include Yves Rocher sa, Unilever PLC, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., The Bolton Group, Societe BIC S.A., Shiseido Company Limited, Revlon Inc., PUIG SL, Natura & Co, Mirato S.p.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Ludovico Martelli S.p.A., L’Oreal S.A., L’Occitane International S.A., L’Erbolario S.R.L, Kelemata Srl, Inter Parfums Inc., Hermes International SCA, Henkel AG & Co. KGaA, Gruppo Sodalis Srl, Extrafragrance S.r.l., Euroitalia S.R.L., Edgewell Personal Care Brands LLC, Dolce & Gabbana S.R.L., Coty Inc., Compagnie Financiere Richemont S.A., Combe Incorporated, Colgate-Palmolive Company and Clarins SA.
This report delivers an in-depth examination of leading companies in the men’s grooming products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Italy men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Italy men’s grooming products market: product type, pricing and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Italy men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Italy men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Italy Men’s Grooming Products Market – Product Type Analysis
Italy Men’s Grooming Products Market – Pricing Analysis
Italy Men’s Grooming Products Market – Distribution Channel Analysis
Company Shares Analysis
Yves Rocher sa
Unilever PLC
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
The Bolton Group
Societe BIC S.A.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Italy Men’s Grooming Products Market 2020-2030
Chart Italy Men’s Grooming Products Market, Net Growth, 2020-2030
Chart Italy Men’s Grooming Products Market, Growth Rates, 2020-2030
Table Italy Men’s Grooming Products Market by Product Type, 2020-2030
Chart Italy Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Italy Men’s Grooming Products Market by Product Type, 2020-2030
Table Italy Men’s Grooming Products Market by Pricing, 2020-2030
Chart Italy Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Italy Men’s Grooming Products Market by Pricing, 2020-2030
Table Italy Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Italy Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Italy Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Italy Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart Italy Men’s Grooming Products Market, by Companies, 2024
Table Italy Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart Italy Men’s Grooming Products Market, by Brands, 2024
Table Italy – Population (Millions) and Forecast
Table Italy – Consumer Price Index (CPI) and Forecast
Table Italy – Gross Domestic Product and Forecast
Table Italy Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Italy Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Yves Rocher sa
Unilever PLC
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
The Bolton Group
Societe BIC S.A.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
Natura & Co
Mirato S.p.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Ludovico Martelli S.p.A.
L’Oreal S.A.
L’Occitane International S.A.
L’Erbolario S.R.L
Kelemata Srl
Inter Parfums, Inc.
Hermes International SCA
Henkel AG & Co. KGaA
Gruppo Sodalis Srl
Extrafragrance S.r.l.
Euroitalia S.R.L.
Edgewell Personal Care Brands LLC
Dolce & Gabbana S.R.L.
Coty Inc.
Compagnie Financiere Richemont S.A.
Combe Incorporated
Colgate-Palmolive Company
Clarins SA
| Product Type | Market Research |
|---|---|
| Region | Europe |
| Published Date | 2025 |
What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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