Georgia Men’s Grooming Products Market 2025

The Georgia men’s grooming products market is anticipated to witness significant growth, with an expected uptick of USD 17.2 million, equating to a CAGR of about 6.4% in the coming years. In Georgia, the men’s grooming market is emerging as the younger male demographic becomes more engaged with grooming and personal care. Urbanization and increased disposable incomes are driving demand for skincare, shaving, and haircare products. The influence of international beauty trends and the rise of social media influencers in cities like Tbilisi are also reshaping male perceptions of grooming, encouraging the adoption of more sophisticated grooming routines.

This report presents a detailed analysis of the Georgia men’s grooming products market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, pricing and distribution channel.

Market Segmentation

The Georgia men’s grooming products market is structured as follows:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, convenience stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, others

In Georgia, the men’s grooming products market is segmented by product type, pricing and distribution channel. By product type, the market features shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segments encompass premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, and others.

Competitive Landscape

The men’s grooming products market is characterized by dominance from key players such as Yves Rocher sa, Unilever PLC, The Procter & Gamble Company (P&G), Societe BIC S.A., PUIG SL, Oriflame Cosmetics S.A., Natura & Co, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., L.C.A. Laboratori di Chimica Applicata S.r.l., Henkel AG & Co. KGaA, Gruppo Sodalis Srl, Faberlic OAO, Evyap Sabun Yag Gliserin San ve Tic A.S., Edgewell Personal Care Brands LLC, Coty Inc., Colgate-Palmolive Company, Chanel S.A. and Beiersdorf AG.

The report provides a detailed assessment of prominent companies within the men’s grooming products market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Georgia men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Georgia men’s grooming products market: product type, pricing and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Georgia men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Georgia men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Georgia Men’s Grooming Products Market – Product Type Analysis
Georgia Men’s Grooming Products Market – Pricing Analysis
Georgia Men’s Grooming Products Market – Distribution Channel Analysis
Company Shares Analysis
Yves Rocher sa
Unilever PLC
The Procter & Gamble Company (P&G)
Societe BIC S.A.
PUIG SL
Oriflame Cosmetics S.A.
Natura & Co
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Georgia Men’s Grooming Products Market 2020-2030
Chart Georgia Men’s Grooming Products Market, Net Growth, 2020-2030
Chart Georgia Men’s Grooming Products Market, Growth Rates, 2020-2030
Table Georgia Men’s Grooming Products Market by Product Type, 2020-2030
Chart Georgia Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Georgia Men’s Grooming Products Market by Product Type, 2020-2030
Table Georgia Men’s Grooming Products Market by Pricing, 2020-2030
Chart Georgia Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Georgia Men’s Grooming Products Market by Pricing, 2020-2030
Table Georgia Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Georgia Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Georgia Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Georgia Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart Georgia Men’s Grooming Products Market, by Companies, 2024
Table Georgia Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart Georgia Men’s Grooming Products Market, by Brands, 2024
Table Georgia – Population (Millions) and Forecast
Table Georgia – Consumer Price Index (CPI) and Forecast
Table Georgia – Gross Domestic Product and Forecast
Table Georgia Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Georgia Men’s Grooming Products Market: Consumption per Capita (Population)

Companies Mentioned

Yves Rocher sa
Unilever PLC
The Procter & Gamble Company (P&G)
Societe BIC S.A.
PUIG SL
Oriflame Cosmetics S.A.
Natura & Co
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L.C.A. Laboratori di Chimica Applicata S.r.l.
Henkel AG & Co. KGaA
Gruppo Sodalis Srl
Faberlic OAO
Evyap Sabun Yag Gliserin San ve Tic A.S.
Edgewell Personal Care Brands LLC
Coty Inc.
Colgate-Palmolive Company
Chanel S.A.
Beiersdorf AG