Europe Oral Care Market 2025

The latest estimates indicate that the Europe oral care market is expected to experience modest growth, with an incremental increase of USD 5.5 billion. This growth is projected to occur at a CAGR of approximately 4% during the forecast period from 2025 to 2030. Europe’s oral care market is shaped by the region’s aging population, driving the demand for specialized dental care products. Additionally, high consumer interest in sustainability is pushing companies to innovate eco-friendly packaging and products, further supporting market growth.

The report offers a comprehensive analysis of the Europe oral care market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product, distribution channel and country, highlighting key drivers, challenges, and opportunities shaping the industry.

Market Segmentation

The following outlines the segmentation of the Europe oral care market:
Product: dental floss, denture care products (denture cleansers, denture fixatives, others), mouth fresheners, dental rinses and mouthwashes, teeth whitening products, toothbrushes (manual toothbrushes, power toothbrushes), toothpaste (kid’s toothpaste and adult toothpaste)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, pharmacies, beauty and personal care stores, e-commerce, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, others

The oral care market in Europe is segmented across product, distribution channel and country. In terms of product, the market is segmented into dental floss, denture care products (denture cleansers, denture fixatives, others), mouth fresheners, dental rinses and mouthwashes, teeth whitening products, toothbrushes (manual toothbrushes, power toothbrushes), and toothpaste (kid’s toothpaste and adult toothpaste). Distribution channel categories include convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, pharmacies, beauty and personal care stores, e-commerce, and others. Geographically, the market encompasses France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, and others.

Competitive Landscape

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as Viatris Inc., Unilever PLC, The Procter & Gamble Company (P&G), The Bolton Group, TePe Munhygienprodukter AB, Sunstar Inc., Reckitt Benckiser Group plc (RB), Pierre Fabre S.A., Orkla ASA, Li & Fung Limited, LACER S.A., Koninklijke Philips N.V., Kenvue Inc., Katjes International GmbH & Co. KG., Henkel AG & Co. KGaA, Haleon plc, Farmaceutici Dott Ciccarelli S.p.A., Dentaid S.L., Coswell S.p.A., Colgate-Palmolive Company, Church & Dwight Co. Inc. and Amway Corporation.

This report delivers an in-depth examination of leading companies in the oral care sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Europe oral care market.
Gain in-depth analysis and forecasts for the key segments of the Europe oral care market: product, distribution channel and country.
Gain deep insights into the dynamics of the Europe oral care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Europe oral care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Europe Oral Care Market – Product Analysis
Europe Oral Care Market – Distribution Channel Analysis
Europe Oral Care Market – Country Analysis
Company Shares Analysis
Viatris Inc.
Unilever PLC
The Procter & Gamble Company (P&G)
The Bolton Group
TePe Munhygienprodukter AB
Sunstar Inc.
Reckitt Benckiser Group plc (RB)
Pierre Fabre S.A.
Orkla ASA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Europe Oral Care Market 2020-2030
Chart Europe Oral Care Market, Net Growth, 2020-2030
Chart Europe Oral Care Market, Growth Rates, 2020-2030
Table Europe Oral Care Market by Product, 2020-2030
Chart Europe Oral Care Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Europe Oral Care Market by Product, 2020-2030
Table Europe Oral Care Market by Distribution Channel, 2020-2030
Chart Europe Oral Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Europe Oral Care Market by Distribution Channel, 2020-2030
Table Europe Oral Care Market by Country, 2020-2030
Chart Europe Oral Care Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Europe Oral Care Market by Country, 2020-2030
Table Europe Oral Care Market Share (%), by Companies, 2020-2024
Chart Europe Oral Care Market, by Companies, 2024
Table Europe Oral Care Market Share (%), by Brands, 2020-2024
Chart Europe Oral Care Market, by Brands, 2024
Table Europe – Population (Millions) and Forecast
Table Europe – Consumer Price Index (CPI) and Forecast
Table Europe – Gross Domestic Product and Forecast
Table Europe Oral Care Market: Spend as a Proportion of GDP (%)
Table Europe Oral Care Market: Consumption per Capita (Population)

Companies Mentioned

Viatris Inc.
Unilever PLC
The Procter & Gamble Company (P&G)
The Bolton Group
TePe Munhygienprodukter AB
Sunstar Inc.
Reckitt Benckiser Group plc (RB)
Pierre Fabre S.A.
Orkla ASA
Li & Fung Limited
LACER, S.A.
Koninklijke Philips N.V.
Kenvue Inc.
Katjes International GmbH & Co. KG.
Henkel AG & Co. KGaA
Haleon plc
Farmaceutici Dott Ciccarelli S.p.A.
Dentaid S.L.
Coswell S.p.A.
Colgate-Palmolive Company
Church & Dwight Co., Inc.
Amway Corporation