Italy Wine Market 2025

The Italy wine market is expected to realize a modest increase of USD 3.6 billion, demonstrating a CAGR of about 3.4% during the forecast period from 2025 to 2030. Italy’s wine market remains one of the most dynamic in the world, driven by its rich winemaking history and global reputation for producing high-quality wines. As both a major wine producer and consumer, Italy’s domestic market is characterized by a growing demand for premium wines, especially from iconic regions such as Tuscany, Piedmont, and Veneto. Additionally, the global demand for Italian wines continues to rise, driven by their association with quality, authenticity, and Italian culture. Wine tourism plays a vital role in the market, with wine regions drawing millions of visitors each year, further boosting both domestic consumption and international exports.

The report provides a comprehensive analysis of the Italy wine market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across product type, pricing, packaging and distribution channel.

Market Segmentation

The following outlines the segmentation of the Italy wine market:
Product type: fortified wine (port, vermouth, others), non-grape wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine), non-alcoholic wine
Pricing: mass, mid-priced, premium
Packaging: glass, metal, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others

The Italy wine market is segmented by product type, pricing, packaging and distribution channel. By product type, the market includes fortified wine (port, vermouth, others), non-grape wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine), and non-alcoholic wine. Pricing segments are divided into mass, mid-priced, and premium. Packaging segments are categorized into glass, metal, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.

Competitive Landscape

Within the competitive landscape, significant companies profiled in the report include Valdo Spumanti srl, Santa Margherita S.p.A., Pasqua Vigneti e Cantine SpA, Marchesi Antinori S.p.A, Illva Saronno S.p.A., Gruppo Mezzacorona, Gruppo Cevico SCA, Giordano Vini S.p.A., Fratelli Martini Secondo Luigi S.p.A., Fontanafredda S.r.l., Flli Gancia & C. S.p.A., Ferrari Flli Lunelli S.p.A., Dr. August Oetker, Davide Campari-Milano S.p.A., Constellation Brands Inc., Cielo e Terra S.p.A, Chiarli 1860, CAVIRO – COOPERATIVE AGRICOLE VITI-FRUTTICOLTORI ITALIANI RIUNITI ORGANIZZATI Scarl, Casa Vinicola Zonin S.p.A., Cantine Ronco, Cantine Riunite & CIV S.C.Agr., Cantina Viticoltori Consorzio Cantine Sociali del Trentino (CAVIT) scarl, Cantina La Vis E Valle Di Cembra Scarl, Cantina di Soave S.C.A.R.L., Berlucchi Guido & C. SpA, Banfi S.p.A. and Bacardi Limited.

This report delivers an in-depth examination of leading companies in the wine sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Italy wine market.
Gain in-depth analysis and forecasts for the key segments of the Italy wine market: product type, pricing, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Italy wine market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Italy wine market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Italy Wine Market – Product Type Analysis
Italy Wine Market – Pricing Analysis
Italy Wine Market – Packaging Analysis
Italy Wine Market – Distribution Channel Analysis
Company Shares Analysis
Valdo Spumanti srl
Santa Margherita S.p.A.
Pasqua Vigneti e Cantine SpA
Marchesi Antinori S.p.A
Illva Saronno S.p.A.
Gruppo Mezzacorona
Gruppo Cevico SCA
Giordano Vini S.p.A.
Fratelli Martini Secondo Luigi S.p.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Italy Wine Market 2020-2030
Chart Italy Wine Market, Net Growth, 2020-2030
Chart Italy Wine Market, Growth Rates, 2020-2030
Table Italy Wine Market by Product Type, 2020-2030
Chart Italy Wine Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Italy Wine Market by Product Type, 2020-2030
Table Italy Wine Market by Pricing, 2020-2030
Chart Italy Wine Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Italy Wine Market by Pricing, 2020-2030
Table Italy Wine Market by Packaging, 2020-2030
Chart Italy Wine Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Italy Wine Market by Packaging, 2020-2030
Table Italy Wine Market by Distribution Channel, 2020-2030
Chart Italy Wine Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Italy Wine Market by Distribution Channel, 2020-2030
Table Italy Wine Market Share (%), by Companies, 2020-2024
Chart Italy Wine Market, by Companies, 2024
Table Italy Wine Market Share (%), by Brands, 2020-2024
Chart Italy Wine Market, by Brands, 2024
Table Italy – Population (Millions) and Forecast
Table Italy – Consumer Price Index (CPI) and Forecast
Table Italy – Gross Domestic Product and Forecast
Table Italy Wine Market: Spend as a Proportion of GDP (%)
Table Italy Wine Market: Consumption per Capita (Population)

Companies Mentioned

Valdo Spumanti srl
Santa Margherita S.p.A.
Pasqua Vigneti e Cantine SpA
Marchesi Antinori S.p.A
Illva Saronno S.p.A.
Gruppo Mezzacorona
Gruppo Cevico SCA
Giordano Vini S.p.A.
Fratelli Martini Secondo Luigi S.p.A.
Fontanafredda S.r.l.
Flli Gancia & C. S.p.A.
Ferrari Flli Lunelli S.p.A.
Dr. August Oetker
Davide Campari-Milano S.p.A.
Constellation Brands, Inc.
Cielo e Terra S.p.A
Chiarli 1860
CAVIRO – COOPERATIVE AGRICOLE VITI-FRUTTICOLTORI ITALIANI RIUNITI ORGANIZZATI Scarl
Casa Vinicola Zonin S.p.A.
Cantine Ronco
Cantine Riunite & CIV S.C.Agr.
Cantina Viticoltori, Consorzio Cantine Sociali del Trentino (CAVIT) scarl
Cantina La Vis E Valle Di Cembra Scarl
Cantina di Soave S.C.A.R.L.
Berlucchi Guido & C. SpA
Banfi S.p.A.
Bacardi Limited