Tanzania Wine Market 2025

Forecasts highlight a favorable growth outlook for the Tanzania wine market, with a projected increase of USD 21.8 million and a CAGR close to 6.7% through 2030. Tanzania’s wine market is developing, with a noticeable shift in consumer preferences towards wine as a more refined alternative to traditional spirits. This change is primarily driven by the growing urban middle class in cities like Dar es Salaam, where wine is increasingly seen as a fashionable and sophisticated choice for social occasions. The market is also benefiting from the influx of tourists, who often seek local and imported wines during their stay. Furthermore, the expansion of retail outlets and wine shops is making wine more accessible to a broader range of Tanzanians, contributing to market growth.

This report delivers a comprehensive analysis and forward-looking perspective on the Tanzania wine market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, packaging and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The Tanzania wine market is classified into the following segments:
Product type: sparkling wine, still wine (still red wine, still white wine)
Packaging: glass, metal, others
Distribution channel: supermarkets and hypermarkets, food and drinks stores, bars and HoReCa, others

The wine market in Tanzania is segmented across product type, packaging and distribution channel. By product type, the market includes sparkling wine, and still wine (still red wine, still white wine). Packaging segments comprise glass, metal, and others. Distribution channel segmentation includes supermarkets and hypermarkets, food and drinks stores, bars and HoReCa, and others.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Tanzania wine market.
Gain in-depth analysis and forecasts for the key segments of the Tanzania wine market: product type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Tanzania wine market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Tanzania wine market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Tanzania Wine Market – Product Type Analysis
Tanzania Wine Market – Packaging Analysis
Tanzania Wine Market – Distribution Channel Analysis
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Tanzania Wine Market 2020-2030
Chart Tanzania Wine Market, Net Growth, 2020-2030
Chart Tanzania Wine Market, Growth Rates, 2020-2030
Table Tanzania Wine Market by Product Type, 2020-2030
Chart Tanzania Wine Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Wine Market by Product Type, 2020-2030
Table Tanzania Wine Market by Packaging, 2020-2030
Chart Tanzania Wine Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Wine Market by Packaging, 2020-2030
Table Tanzania Wine Market by Distribution Channel, 2020-2030
Chart Tanzania Wine Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Wine Market by Distribution Channel, 2020-2030
Table Tanzania – Population (Millions) and Forecast
Table Tanzania – Consumer Price Index (CPI) and Forecast
Table Tanzania – Gross Domestic Product and Forecast
Table Tanzania Wine Market: Spend as a Proportion of GDP (%)
Table Tanzania Wine Market: Consumption per Capita (Population)