Kenya Wine Market 2025

The Kenya wine market is set to increase from USD 949.5 million in 2024 to USD 1,549.1 million by 2030, reflecting a CAGR of 8.5% over the 2025 to 2030 timeframe. Kenya’s wine market is experiencing growth driven by a rising urban middle class and changing drinking preferences. The increasing sophistication of consumers, particularly in Nairobi, is fueling demand for premium wines, as wine becomes a symbol of social status and refined taste. Additionally, the growing exposure to global wine culture through international travel and media is sparking interest in different wine varieties. The expansion of retail channels, including supermarkets and wine shops, has made wine more accessible to a broader consumer base, contributing further to the market’s growth.

This report provides a strategic analysis of the Kenya wine market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, packaging and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The Kenya wine market is categorized into the following segments:
Product type: fortified wine (vermouth, others), non-grape wine, still wine (still red wine, still white wine), non-alcoholic wine
Packaging: glass, metal, others
Distribution channel: forecourt, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others

The wine market in Kenya is segmented based on product type, packaging and distribution channel. By product type, the market includes fortified wine (vermouth, others), non-grape wine, still wine (still red wine, still white wine), and non-alcoholic wine. Packaging segments encompass glass, metal, and others. Distribution channel segmentation includes forecourt, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Kenya wine market.
Gain in-depth analysis and forecasts for the key segments of the Kenya wine market: product type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya wine market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya wine market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Wine Market – Product Type Analysis
Kenya Wine Market – Packaging Analysis
Kenya Wine Market – Distribution Channel Analysis
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Kenya Wine Market 2020-2030
Chart Kenya Wine Market, Net Growth, 2020-2030
Chart Kenya Wine Market, Growth Rates, 2020-2030
Table Kenya Wine Market by Product Type, 2020-2030
Chart Kenya Wine Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Wine Market by Product Type, 2020-2030
Table Kenya Wine Market by Packaging, 2020-2030
Chart Kenya Wine Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Kenya Wine Market by Packaging, 2020-2030
Table Kenya Wine Market by Distribution Channel, 2020-2030
Chart Kenya Wine Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Wine Market by Distribution Channel, 2020-2030
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Wine Market: Spend as a Proportion of GDP (%)
Table Kenya Wine Market: Consumption per Capita (Population)