Taiwan Wine Market 2025

Anticipated market conditions suggest a decrease of USD 20.9 million in the Taiwan wine sector by 2030, corresponding to a CAGR of -0.8%. Taiwan’s young, urban population, which once gravitated toward wine as a trendy beverage, is increasingly shifting its preferences towards other alcoholic drinks such as craft beer and spirits, which are perceived as more fashionable and aligned with contemporary social gatherings. Additionally, Taiwan’s relatively high wine taxation, along with shifting consumer tastes towards low-alcohol or non-alcoholic beverages, is creating challenges for traditional wine growth. Moreover, the competition in the alcohol sector is intensifying as local and international wine producers face mounting pressure from new entrants in the spirits and beer markets. As Taiwan’s economy shows signs of slowing down, consumers may also tighten their discretionary spending, leading to reduced demand for luxury items like imported wines.

This report offers a detailed examination of the Taiwan wine market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type, pricing, packaging and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.

Market Segmentation

The Taiwan wine market is categorized into the following segments:
Product type: non-grape wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine)
Pricing: mass, mid-priced, premium
Packaging: glass, metal, others
Distribution channel: convenience stores, supermarkets and hypermarkets, food and drinks stores, bars and HoReCa, others

The segmentation of the Taiwan wine market product type, pricing, packaging and distribution channel. By product type, the market features non-grape wine, sparkling wine (champagne, others), and still wine (still red wine, still rosé wine, still white wine). Pricing segments encompass mass, mid-priced, and premium. Packaging segments encompass glass, metal, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, food and drinks stores, bars and HoReCa, and others.

Competitive Landscape

The competitive landscape of the industry has been analyzed, featuring profiles of major players such as Vina Concha Y Toro S.A., Treasury Wine Estates Limited, Tatsuuma-Honke Brewing Co. Ltd., Takara Holdings Inc., Taiwan Tobacco and Liquor Corporation, Suntory Holdings Limited, Sergio Valente Inc., Sea & Land Wine & Spirits Co Ltd, Pernod Ricard Group, Ozeki Co. Ltd., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Heineken N.V., Hakutsuru Sake Brewing Co. Ltd., Gekkeikan Sake Co. Ltd., E. & J. Gallo Winery, Dr. August Oetker, Castel Group, Casella Wines Pty. Ltd. and Bacardi Limited.

This comprehensive report analyzes the performance of leading companies in the wine sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Taiwan wine market.
Gain in-depth analysis and forecasts for the key segments of the Taiwan wine market: product type, pricing, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Taiwan wine market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Taiwan wine market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Taiwan Wine Market – Product Type Analysis
Taiwan Wine Market – Pricing Analysis
Taiwan Wine Market – Packaging Analysis
Taiwan Wine Market – Distribution Channel Analysis
Company Shares Analysis
Vina Concha Y Toro S.A.
Treasury Wine Estates Limited
Tatsuuma-Honke Brewing Co., Ltd.
Takara Holdings Inc.
Taiwan Tobacco and Liquor Corporation
Suntory Holdings Limited
Sergio Valente Inc.
Sea & Land Wine & Spirits Co Ltd
Pernod Ricard Group
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Taiwan Wine Market 2020-2030
Chart Taiwan Wine Market, Net Growth, 2020-2030
Chart Taiwan Wine Market, Growth Rates, 2020-2030
Table Taiwan Wine Market by Product Type, 2020-2030
Chart Taiwan Wine Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Wine Market by Product Type, 2020-2030
Table Taiwan Wine Market by Pricing, 2020-2030
Chart Taiwan Wine Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Wine Market by Pricing, 2020-2030
Table Taiwan Wine Market by Packaging, 2020-2030
Chart Taiwan Wine Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Wine Market by Packaging, 2020-2030
Table Taiwan Wine Market by Distribution Channel, 2020-2030
Chart Taiwan Wine Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Wine Market by Distribution Channel, 2020-2030
Table Taiwan Wine Market Share (%), by Companies, 2020-2024
Chart Taiwan Wine Market, by Companies, 2024
Table Taiwan Wine Market Share (%), by Brands, 2020-2024
Chart Taiwan Wine Market, by Brands, 2024
Table Taiwan – Population (Millions) and Forecast
Table Taiwan – Consumer Price Index (CPI) and Forecast
Table Taiwan – Gross Domestic Product and Forecast
Table Taiwan Wine Market: Spend as a Proportion of GDP (%)
Table Taiwan Wine Market: Consumption per Capita (Population)

Companies Mentioned

Vina Concha Y Toro S.A.
Treasury Wine Estates Limited
Tatsuuma-Honke Brewing Co., Ltd.
Takara Holdings Inc.
Taiwan Tobacco and Liquor Corporation
Suntory Holdings Limited
Sergio Valente Inc.
Sea & Land Wine & Spirits Co Ltd
Pernod Ricard Group
Ozeki Co., Ltd.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Heineken N.V.
Hakutsuru Sake Brewing Co., Ltd.
Gekkeikan Sake Co., Ltd.
E. & J. Gallo Winery
Dr. August Oetker
Castel Group
Casella Wines Pty. Ltd.
Bacardi Limited