
Kenya Spirits Market 2025
Forecasted to grow at a moderate pace, the Kenya spirits market size is expected to reach USD 2,560.9 million by 2030, up from USD 1,493.8 million in 2024, resulting in a CAGR of 9.4%. Kenya’s spirits market is driven by a mix of traditional drinks such as locally brewed alcohol and an increasing appetite for premium international spirits. The rise of disposable incomes and expanding urbanization are leading to more consumer interest in whiskey, vodka, and gin, while a growing bar and nightclub culture in Nairobi and Mombasa is pushing the demand for premium alcoholic beverages.
This report presents a thorough analysis and future outlook for the Kenya spirits market, covering historical data from 2020 to 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product type and distribution channel, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.
Market Segmentation
The Kenya spirits market is structured as follows:
Product type: brandy and cognac, liqueurs, rum, tequila and mezcal, whiskies, white spirits, others
Distribution channel: forecourt, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others
The spirits market in Kenya is segmented across product type and distribution channel. By product type, the market is categorized into brandy and cognac, liqueurs, rum, tequila and mezcal, whiskies, white spirits, and others. Distribution channel segmentation includes forecourt, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.
Competitive Landscape
The market features leading players such as William Grant & Sons Ltd., Pernod Ricard Group, Mohan Meakin Ltd., London Distillers Kenya Ltd., Intercontinental Distillers Limited, Heineken N.V., Diageo plc, Davide Campari-Milano S.p.A., Best global Brands Ltd. and Bacardi Limited.
The report provides a detailed assessment of prominent companies within the spirits market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya spirits market.
Gain in-depth analysis and forecasts for the key segments of the Kenya spirits market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya spirits market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya spirits market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Spirits Market – Product Type Analysis
Kenya Spirits Market – Distribution Channel Analysis
Company Shares Analysis
William Grant & Sons Ltd.
Pernod Ricard Group
Mohan Meakin Ltd.
London Distillers Kenya Ltd.
Intercontinental Distillers Limited
Heineken N.V.
Diageo plc
Davide Campari-Milano S.p.A.
Best Global Brands Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Kenya Spirits Market 2020-2030
Chart Kenya Spirits Market, Net Growth, 2020-2030
Chart Kenya Spirits Market, Growth Rates, 2020-2030
Table Kenya Spirits Market by Product Type, 2020-2030
Chart Kenya Spirits Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Spirits Market by Product Type, 2020-2030
Table Kenya Spirits Market by Distribution Channel, 2020-2030
Chart Kenya Spirits Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Spirits Market by Distribution Channel, 2020-2030
Table Kenya Spirits Market Share (%), by Companies, 2020-2024
Chart Kenya Spirits Market, by Companies, 2024
Table Kenya Spirits Market Share (%), by Brands, 2020-2024
Chart Kenya Spirits Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Spirits Market: Spend as a Proportion of GDP (%)
Table Kenya Spirits Market: Consumption per Capita (Population)
Companies Mentioned
William Grant & Sons Ltd.
Pernod Ricard Group
Mohan Meakin Ltd.
London Distillers Kenya Ltd.
Intercontinental Distillers Limited
Heineken N.V.
Diageo plc
Davide Campari-Milano S.p.A.
Best Global Brands Ltd.
Bacardi Limited
$425.00
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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