Japan Spirits Market 2025

An incremental growth of USD 1.7 billion is forecasted for the Japan spirits market, which is likely to experience a CAGR of roughly 1.5% between 2025 and 2030. In Japan, the spirits market is being driven by increasing interest in premium whisky and craft spirits, particularly gin and rum. Japan is renowned for its high-quality whisky production, and both domestic and international demand for Japanese whisky continues to rise, supported by global recognition and awards. Additionally, the cocktail culture is growing, particularly in major cities like Tokyo, where consumers are eager to experiment with new spirits and unique cocktail experiences. The younger, more affluent demographic, along with the increasing focus on health-conscious drinking, is leading to greater consumption of premium, lower-alcohol options.

This report delivers a comprehensive analysis and forward-looking perspective on the Japan spirits market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, category and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The Japan spirits market is classified into the following segments:
Product type: brandy and cognac, liqueurs, rum, tequila and mezcal, whiskies, white spirits, others
Category: craft, non-craft
Distribution channel: convenience stores, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, others

The spirits market in the Japan is segmented by product type, category and distribution channel. The categorization of the market by product type includes brandy and cognac, liqueurs, rum, tequila and mezcal, whiskies, white spirits, and others. Category segments are divided into craft, and non-craft. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, e-commerce, and others.

Competitive Landscape

The spirits market remains highly competitive, with major players including Unkai Shuzo Co., Takara Holdings Inc., Takahashi Shuzo Co. Ltd., Suntory Holdings Limited, Satsuma Shuzo Co. Ltd., Sapporo Holdings Limited, SANWA SHURUI Co. Ltd., S.V.S. La Martiniquaise, Pernod Ricard Group, Oenon Holdings Inc., Nikaido Shuzo Co. Ltd., Lotte Corporation, KIRISHIMA SHUZO Co. Ltd., Kirin Holdings Co. Ltd., HITEJINRO CO. LTD., Hamada Syuzou Co. Ltd., Diageo plc, Choya Umeshu Co. Ltd., Brown-Forman Corporation, Becle S.A.B. de C.V., Bacardi Limited and Asahi Group Holdings Ltd.

This analysis offers a comprehensive overview of the main players in the spirits market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Japan spirits market.
Gain in-depth analysis and forecasts for the key segments of the Japan spirits market: product type, category and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Japan spirits market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Japan spirits market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Japan Spirits Market – Product Type Analysis
Japan Spirits Market – Category Analysis
Japan Spirits Market – Distribution Channel Analysis
Company Shares Analysis
Unkai Shuzo Co.
Takara Holdings Inc.
Takahashi Shuzo Co., Ltd.
Suntory Holdings Limited
Satsuma Shuzo Co., Ltd.
Sapporo Holdings Limited
SANWA SHURUI Co., Ltd.
S.V.S. La Martiniquaise
Pernod Ricard Group
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Japan Spirits Market 2020-2030
Chart Japan Spirits Market, Net Growth, 2020-2030
Chart Japan Spirits Market, Growth Rates, 2020-2030
Table Japan Spirits Market by Product Type, 2020-2030
Chart Japan Spirits Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Japan Spirits Market by Product Type, 2020-2030
Table Japan Spirits Market by Category, 2020-2030
Chart Japan Spirits Market by Category, CAGR Historic and Forecast, 2020-2030
Chart Japan Spirits Market by Category, 2020-2030
Table Japan Spirits Market by Distribution Channel, 2020-2030
Chart Japan Spirits Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Japan Spirits Market by Distribution Channel, 2020-2030
Table Japan Spirits Market Share (%), by Companies, 2020-2024
Chart Japan Spirits Market, by Companies, 2024
Table Japan Spirits Market Share (%), by Brands, 2020-2024
Chart Japan Spirits Market, by Brands, 2024
Table Japan – Population (Millions) and Forecast
Table Japan – Consumer Price Index (CPI) and Forecast
Table Japan – Gross Domestic Product and Forecast
Table Japan Spirits Market: Spend as a Proportion of GDP (%)
Table Japan Spirits Market: Consumption per Capita (Population)

Companies Mentioned

Unkai Shuzo Co.
Takara Holdings Inc.
Takahashi Shuzo Co., Ltd.
Suntory Holdings Limited
Satsuma Shuzo Co., Ltd.
Sapporo Holdings Limited
SANWA SHURUI Co., Ltd.
S.V.S. La Martiniquaise
Pernod Ricard Group
Oenon Holdings, Inc.
Nikaido Shuzo Co., Ltd.
Lotte Corporation
KIRISHIMA SHUZO Co., Ltd.
Kirin Holdings Co., Ltd.
HITEJINRO CO., LTD.
Hamada Syuzou Co., Ltd.
Diageo plc
Choya Umeshu Co., Ltd.
Brown-Forman Corporation
Becle, S.A.B. de C.V.
Bacardi Limited
Asahi Group Holdings, Ltd.