Europe Beer Market 2025

The Europe beer market is expected to see a slight increase of USD 55.6 billion, translating to a CAGR of about 4% from 2025 to 2030. Europe remains one of the largest and most mature beer markets globally, driven by long-standing beer traditions and a broad consumer base across various countries. Craft beer continues to drive market innovation, with consumers seeking more diverse, flavorful options beyond traditional lagers. Furthermore, a shift towards low-alcohol and alcohol-free beers is gaining momentum, as health-conscious consumers look for healthier alternatives to traditional alcoholic beverages.

Providing a strategic perspective on the Europe beer market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, packaging, distribution channel and country, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.

Market Segmentation

The Europe beer market is classified into the following segments:
Product type: ale, weissbier, lager, no-/low-alcohol beer, stout
Packaging: glass bottles, aluminum cans, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, health and personal care stores, e-commerce, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, others

The segmentation of the Europe beer market product type, packaging, distribution channel and country. By product type, the market is categorized into ale, weissbier, lager, no-/low-alcohol beer, and stout. Packaging segments comprise glass bottles, aluminum cans, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, grocery stores, health and personal care stores, e-commerce, and others. Geographically, the market includes France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom and others.

Competitive Landscape

The report highlights leading companies in the beer market, including WARSTEINER Brauerei Haus Cramer KG, The Super Bock Group SGPS SA, Swinkels Family Breweries N.V., Stieglbrauerei zu Salzburg GmbH, Spendrups Bryggeri AB, S.A. Damm, Royal Unibrew A/S, Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH, Paulaner Brauerei GmbH & Co. KG, Olvi Oyj, OeTTINGER Brauerei GmbH, Molson Coors Beverage Company, Mahou-San Miguel Group, Krombacher Brauerei Bhd Schadeberg GmbH & Co. KG., Karlsberg Brauerei GmbH, Hijos de Rivera S.A., Heineken N.V., Grupo Agora, Duvel Moortgat NV, Dr. August Oetker, Diageo plc, CK Asset Holdings Limited, Carlsberg A/S, C&C Group PLC, Budweiser Budvar n.p., BrewDog PLC, Brauerei Gebr. Maisel GmbH & Co. KG, Brauerei C. & A. VELTINS GmbH & Co. KG, Bitburger Braugruppe GmbH, BIRRA FORST SPA, Birra Castello S.p.A., Augustiner-Brau Wagner KG, Asahi Group Holdings Ltd., AG Anadolu Grubu Holding AS and AB InBev.

This analysis offers a comprehensive overview of the main players in the beer market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Europe beer market.
Gain in-depth analysis and forecasts for the key segments of the Europe beer market: product type, packaging, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Europe beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Europe beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Europe Beer Market – Product Type Analysis
Europe Beer Market – Packaging Analysis
Europe Beer Market – Distribution Channel Analysis
Europe Beer Market – Country Analysis
Company Shares Analysis
WARSTEINER Brauerei Haus Cramer KG
The Super Bock Group, SGPS, SA
Swinkels Family Breweries N.V.
Stieglbrauerei zu Salzburg GmbH
Spendrups Bryggeri AB
S.A. Damm
Royal Unibrew A/S
Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH
Paulaner Brauerei GmbH & Co. KG
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Europe Beer Market 2020-2030
Chart Europe Beer Market, Net Growth, 2020-2030
Chart Europe Beer Market, Growth Rates, 2020-2030
Table Europe Beer Market by Product Type, 2020-2030
Chart Europe Beer Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Europe Beer Market by Product Type, 2020-2030
Table Europe Beer Market by Packaging, 2020-2030
Chart Europe Beer Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Europe Beer Market by Packaging, 2020-2030
Table Europe Beer Market by Distribution Channel, 2020-2030
Chart Europe Beer Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Europe Beer Market by Distribution Channel, 2020-2030
Table Europe Beer Market by Country, 2020-2030
Chart Europe Beer Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Europe Beer Market by Country, 2020-2030
Table Europe Beer Market Share (%), by Companies, 2020-2024
Chart Europe Beer Market, by Companies, 2024
Table Europe Beer Market Share (%), by Brands, 2020-2024
Chart Europe Beer Market, by Brands, 2024
Table Europe – Population (Millions) and Forecast
Table Europe – Consumer Price Index (CPI) and Forecast
Table Europe – Gross Domestic Product and Forecast
Table Europe Beer Market: Spend as a Proportion of GDP (%)
Table Europe Beer Market: Consumption per Capita (Population)

Companies Mentioned

WARSTEINER Brauerei Haus Cramer KG
The Super Bock Group, SGPS, SA
Swinkels Family Breweries N.V.
Stieglbrauerei zu Salzburg GmbH
Spendrups Bryggeri AB
S.A. Damm
Royal Unibrew A/S
Privatbrauerei ERDINGER Weisbrau Werner Brombach GmbH
Paulaner Brauerei GmbH & Co. KG
Olvi Oyj
OeTTINGER Brauerei GmbH
Molson Coors Beverage Company
Mahou-San Miguel Group
Krombacher Brauerei Bhd Schadeberg GmbH & Co. KG.
Karlsberg Brauerei GmbH
Hijos de Rivera, S.A.
Heineken N.V.
Grupo Agora
Duvel Moortgat NV
Dr. August Oetker
Diageo plc
CK Asset Holdings Limited
Carlsberg A/S
C&C Group PLC
Budweiser Budvar n.p.
BrewDog PLC
Brauerei Gebr. Maisel GmbH & Co. KG
Brauerei C. & A. VELTINS GmbH & Co. KG
Bitburger Braugruppe GmbH
BIRRA FORST SPA
Birra Castello S.p.A.
Augustiner-Brau Wagner KG
Asahi Group Holdings, Ltd.
AG Anadolu Grubu Holding AS
AB InBev