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Vietnam’s feminine hygiene products market is on track for robust expansion, rising from USD 508.0 million in 2024 to USD 895.1 million by 2030, equating to a CAGR of 9.9% between 2025 and 2030. This growth reflects not only rising female population numbers but also a marked shift in awareness about menstrual health, hygiene and product quality. Schools’ sexual education initiatives are strengthening knowledge of proper menstrual care among adolescents, while evolving cultural attitudes are easing traditional taboos and opening space for product innovation and consumer education.
Younger consumers are at the center of this transformation. Teenagers and young women are more open to trying alternatives such as tampons, menstrual cups and products made from natural materials, signaling a decisive move beyond conventional sanitary pads. This demographic is also driving demand for products that emphasize odor protection, antibacterial benefits and skin-friendly ingredients such as tea tree extract and vitamin E, linking menstrual care to broader wellness and self-care trends.
Lifestyle shifts are adding momentum. Working women’s need for discretion, convenience and reliability, coupled with Vietnam’s rising health and fitness culture, is propelling demand for ultra-thin pads and panty liners that fit seamlessly into active routines. The convergence of functionality, comfort and health benefits is now a differentiating factor for brands competing in a market where quality and safety are becoming non-negotiable.
Digital channels are reshaping distribution at the same pace. E-commerce has emerged as the fastest-growing route for feminine hygiene products, offering consumers exclusive launches, promotional discounts, subscription services and large-pack formats that cater to both convenience and value. Brands’ own online stores are gaining traction as shoppers seek authenticity and protection against counterfeit products, reinforcing the role of digital trust and logistics in the sector’s next phase of growth.
Together these forces—heightened health awareness, generational openness to innovation, rising standards for comfort and functionality and the rapid digitization of retail—are transforming Vietnam’s feminine hygiene market from a basic necessity segment into a dynamic consumer goods arena with strong long-term growth potential.
This report delivers a comprehensive analysis and forward-looking perspective on the Vietnam feminine hygiene products market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.
The Vietnam feminine hygiene products market is classified into the following segments:
Product type: pantyliners, tampons, towels and pads
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, health and personal care stores, e-commerce, others
The Vietnam feminine hygiene products market is segmented by product type and distribution channel. By product type, it includes pantyliners, tampons, and towels and pads. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, grocery stores, health and personal care stores, e-commerce, and others.
In examining the competitive landscape, key players in the feminine hygiene products market include Unicharm Corporation, Kimberly-Clark Corporation, Kao Corporation, The Procter & Gamble Company (P&G), Kenvue Inc. and Taisun Company (Uni Dry). This analysis offers a comprehensive overview of the main players in the feminine hygiene products market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Obtain precise statistical data and forecasts for the Vietnam feminine hygiene products market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam feminine hygiene products market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam feminine hygiene products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam feminine hygiene products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Feminine Hygiene Products Market – Product Type Analysis
Vietnam Feminine Hygiene Products Market – Distribution Channel Analysis
Company Shares Analysis
Unicharm Corporation
Kimberly-Clark Corporation
Kao Corporation
The Procter & Gamble Company (P&G)
Kenvue Inc.
Taisun Company (Uni Dry)
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Feminine Hygiene Products Market 2020-2030
Chart Vietnam Feminine Hygiene Products Market, Net Growth, 2020-2030
Chart Vietnam Feminine Hygiene Products Market, Growth Rates, 2020-2030
Table Vietnam Feminine Hygiene Products Market by Product Type, 2020-2030
Chart Vietnam Feminine Hygiene Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Feminine Hygiene Products Market by Product Type, 2020-2030
Table Vietnam Feminine Hygiene Products Market by Distribution Channel, 2020-2030
Chart Vietnam Feminine Hygiene Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Feminine Hygiene Products Market by Distribution Channel, 2020-2030
Table Vietnam Feminine Hygiene Products Market Share (%), by Companies, 2020-2024
Chart Vietnam Feminine Hygiene Products Market, by Companies, 2024
Table Vietnam Feminine Hygiene Products Market Share (%), by Brands, 2020-2024
Chart Vietnam Feminine Hygiene Products Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Feminine Hygiene Products Market: Spend as a Proportion of GDP (%)
Table Vietnam Feminine Hygiene Products Market: Consumption per Capita (Population)
Unicharm Corporation
Kimberly-Clark Corporation
Kao Corporation
The Procter & Gamble Company (P&G)
Kenvue Inc.
Taisun Company (Uni Dry)
| Product Type | Market Research |
|---|---|
| Region | Asia Pacific |
| Published Date | 2025 |
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