Middle East and Africa Feminine Hygiene Products Market 2025

The Middle East and Africa feminine hygiene products market is poised for rapid expansion, with a projected increase of USD 2.4 billion, reflecting a robust CAGR of 10.2% over the forecast period from 2025 to 2030. The feminine hygiene products market in the Middle East and Africa is influenced by increased awareness and access to feminine care products. As socio-cultural taboos surrounding menstruation slowly diminish, there is rising acceptance of feminine hygiene products such as pads, tampons, and pantyliners. Moreover, improved availability of these products in urban and rural areas, coupled with rising disposable incomes, is driving growth. Additionally, the growing influence of global health organizations promoting menstrual health education is helping to address misconceptions and foster better hygiene practices across the region.

Focused on delivering actionable insights, this report explores the Middle East and Africa feminine hygiene products market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, distribution channel and country, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the Middle East and Africa feminine hygiene products market:
Product type: pantyliners, tampons, towels and pads, feminine wipes
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others

The Middle East and Africa market for feminine hygiene products is divided based on product type, distribution channel and country. By product type, the market includes pantyliners, tampons, towels and pads, and feminine wipes. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, and others. Geographically, the market encompasses Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates and others.

Competitive Landscape

The feminine hygiene products market is highly competitive, with key companies profiled in this report, including The Procter & Gamble Company (P&G), Kimberly-Clark Corporation, Faderco SpA, INDEVCO Group, Essity AB, Kenvue Inc., Hayat Holding A.S., Societe d’Articles Hygieniques Sarl (SAH), Novatis Group SA, SARL HYGIENIX, Unicharm Corporation, Premier Group (Pty) Ltd (Lil Lets Group Ltd.), SITRACEL S.A., Guangzhou Livi Import & Export Co. Ltd., Sankin Nigeria Ltd., Guangzhou Sunda International Trading Co. Ltd., Al-Sanabel Converting Industries Co. L.T.D, Ontex BVBA, BORDAR Group (KISSKIDS), The Lion Match Company (Pty) Ltd, SICIE Lda, SHANGHAI CIMIC CO. LTD. and Nuqul Group.

This report delivers an in-depth examination of leading companies in the feminine hygiene products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Middle East and Africa feminine hygiene products market.
Gain in-depth analysis and forecasts for the key segments of the Middle East and Africa feminine hygiene products market: product type, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Middle East and Africa feminine hygiene products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa feminine hygiene products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Middle East and Africa Feminine Hygiene Products Market – Product Type Analysis
Middle East and Africa Feminine Hygiene Products Market – Distribution Channel Analysis
Middle East and Africa Feminine Hygiene Products Market – Country Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
Kimberly-Clark Corporation
Faderco SpA
INDEVCO Group
Essity AB
Kenvue Inc.
Hayat Holding A.S.
Societe d’Articles Hygieniques Sarl (SAH)
Novatis Group SA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Middle East and Africa Feminine Hygiene Products Market 2020-2030
Chart Middle East and Africa Feminine Hygiene Products Market, Net Growth, 2020-2030
Chart Middle East and Africa Feminine Hygiene Products Market, Growth Rates, 2020-2030
Table Middle East and Africa Feminine Hygiene Products Market by Product Type, 2020-2030
Chart Middle East and Africa Feminine Hygiene Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Feminine Hygiene Products Market by Product Type, 2020-2030
Table Middle East and Africa Feminine Hygiene Products Market by Distribution Channel, 2020-2030
Chart Middle East and Africa Feminine Hygiene Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Feminine Hygiene Products Market by Distribution Channel, 2020-2030
Table Middle East and Africa Feminine Hygiene Products Market by Country, 2020-2030
Chart Middle East and Africa Feminine Hygiene Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Middle East and Africa Feminine Hygiene Products Market by Country, 2020-2030
Table Middle East and Africa Feminine Hygiene Products Market Share (%), by Companies, 2020-2024
Chart Middle East and Africa Feminine Hygiene Products Market, by Companies, 2024
Table Middle East and Africa Feminine Hygiene Products Market Share (%), by Brands, 2020-2024
Chart Middle East and Africa Feminine Hygiene Products Market, by Brands, 2024
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Feminine Hygiene Products Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Feminine Hygiene Products Market: Consumption per Capita (Population)

Companies Mentioned

The Procter & Gamble Company (P&G)
Kimberly-Clark Corporation
Faderco SpA
INDEVCO Group
Essity AB
Kenvue Inc.
Hayat Holding A.S.
Societe d’Articles Hygieniques Sarl (SAH)
Novatis Group SA
SARL HYGIENIX
Unicharm Corporation
Premier Group (Pty) Ltd (Lil Lets Group Ltd.)
SITRACEL S.A.
Guangzhou Livi Import & Export Co., Ltd.
Sankin Nigeria Ltd.
Guangzhou Sunda International Trading Co., Ltd.
Al-Sanabel Converting Industries Co. L.T.D
Ontex BVBA
BORDAR Group (KISSKIDS)
The Lion Match Company (Pty) Ltd
SICIE Lda
SHANGHAI CIMIC CO., LTD.
Nuqul Group