Malaysia Laundry Care Market 2025

$425.00

From 2025 to 2030, Malaysiaโ€™s laundry care market is projected to expand by USD 162.9 million, reflecting a compound annual growth rate of 6.4%, supported by a consumer shift toward multifunctional and cost-efficient solutions. In a high-cost living environment, such products remain particularly attractive to rural households, low-income urban families, and overseas workers seeking value without compromising performance. The market is also entering a phase of deeper segmentation, driven by the introduction of products tailored to specific consumer needs, from compact packaging formats for smaller households to specialized formulations for sensitive fabrics.

Younger consumers are emerging as a key demand driver, showing a strong preference for convenience-oriented innovations such as laundry pods and capsule detergents that simplify the washing process. This aligns with the lifestyle of urban professionals, many of whom live in rented apartments with limited space and access to laundry facilities. The rise of self-service laundromats in both metropolitan neighborhoods and smaller towns is reinforcing this shift, offering a practical complement to at-home washing and accelerating the adoption of portion-controlled formats. These trends, underpinned by evolving consumption patterns and product innovation, are expected to sustain steady market momentum over the forecast horizon.

Providing a strategic perspective on the Malaysia laundry care market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industryโ€™s future. By examining product type and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.


Market Segmentation


The Malaysia laundry care market is classified into the following segments:
Product type: fabric softeners, laundry aids, laundry detergents
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, e-commerce, others

In Malaysia, the laundry care market is segmented by product type and distribution channel. The market is classified by product type into fabric softeners, laundry aids, and laundry detergents. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, grocery stores, e-commerce, and others.


Competitive Landscape


The Malaysia laundry care market is marked by intense competition, featuring leading companies such as Wipro Limited, Whealthfields Lohmann Pte Ltd., United Detergent Industries Sdn. Bhd., Unilever PLC, The Procter & Gamble Company (P&G), The Clorox Company, Sun Jiang Trading Sdn. Bhd., Saraya Co. Ltd., Reckitt Benckiser Group plc (RB), PT Wings Surya, Prez Home Solutions Sdn. Bhd., Lion Corporation, Kao Corporation, Fashion Index Sdn. Bhd., Colgate-Palmolive Company, Bon Ami Company and Amway Corporation.

This analysis offers a comprehensive overview of the main players in the laundry care market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.


Why Buy This Report?


Obtain precise statistical data and forecasts for the Malaysia laundry care market.
Gain in-depth analysis and forecasts for the key segments of the Malaysia laundry care market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Malaysia laundry care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Malaysia laundry care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents


TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Malaysia Laundry Care Market – Product Type Analysis
Malaysia Laundry Care Market – Distribution Channel Analysis
Company Shares Analysis
Wipro Limited
Whealthfields Lohmann Pte Ltd.
United Detergent Industries Sdn. Bhd.
Unilever PLC
The Procter & Gamble Company (P&G)
The Clorox Company
Sun Jiang Trading Sdn. Bhd.
Saraya Co., Ltd.
Reckitt Benckiser Group plc (RB)

Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Malaysia Laundry Care Market 2020-2030
Chart Malaysia Laundry Care Market, Net Growth, 2020-2030
Chart Malaysia Laundry Care Market, Growth Rates, 2020-2030
Table Malaysia Laundry Care Market by Product Type, 2020-2030
Chart Malaysia Laundry Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Laundry Care Market by Product Type, 2020-2030
Table Malaysia Laundry Care Market by Distribution Channel, 2020-2030
Chart Malaysia Laundry Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Laundry Care Market by Distribution Channel, 2020-2030
Table Malaysia Laundry Care Market Share (%), by Companies, 2020-2024
Chart Malaysia Laundry Care Market, by Companies, 2024
Table Malaysia Laundry Care Market Share (%), by Brands, 2020-2024
Chart Malaysia Laundry Care Market, by Brands, 2024
Table Malaysia – Population (Millions) and Forecast
Table Malaysia – Consumer Price Index (CPI) and Forecast
Table Malaysia – Gross Domestic Product and Forecast
Table Malaysia Laundry Care Market: Spend as a Proportion of GDP (%)
Table Malaysia Laundry Care Market: Consumption per Capita (Population)


Companies Mentioned


Wipro Limited
Whealthfields Lohmann Pte Ltd.
United Detergent Industries Sdn. Bhd.
Unilever PLC
The Procter & Gamble Company (P&G)
The Clorox Company
Sun Jiang Trading Sdn. Bhd.
Saraya Co., Ltd.
Reckitt Benckiser Group plc (RB)
PT Wings Surya
Prez Home Solutions Sdn. Bhd.
Lion Corporation
Kao Corporation
Fashion Index Sdn. Bhd.
Colgate-Palmolive Company
Bon Ami Company
Amway Corporation


Product Type

Market Research

Region

Asia Pacific

Published Date

2025

What’s Inside?


โ†’ Market Estimates, Forecasts & Historical Data
โ†’ Critical Performance Data and Rankings
โ†’ Emerging Trends, Market Changes
โ†’ PDF Report and Excel Datasheet


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