Sweden Footwear Market 2025

The Swedish footwear market is projected to expand from USD 1.7 billion in 2025 to USD 2.0 billion by 2030, reflecting a compound annual growth rate (CAGR) of 3.3% and signaling steady, sustained momentum over the forecast period. While value-conscious purchasing remains a prominent driver, demand for premium footwear is also on the rise as consumers increasingly invest in high-quality, durable products. This dual dynamic—balancing affordability with a willingness to trade up—continues to shape market segmentation and brand positioning.

Although inflationary pressures and rising production costs have weighed on overall sales, competitive pricing strategies, including targeted discounts, have helped maintain market resilience and improve price competitiveness. These measures are particularly important in sustaining consumer engagement during periods of economic uncertainty, while still allowing brands to protect margins through differentiated offerings.

The market is also witnessing a pronounced shift toward more functional and specialized footwear, a trend that is particularly evident in the sports footwear segment. Performance-oriented designs, whether for running, training, or outdoor activities, are contributing to sustained value growth in this category. Consumers are placing greater emphasis on technical features that enhance comfort, durability, and overall functionality, driving innovation and product diversification among leading players.

Sustainability has become an increasingly influential factor in purchasing decisions. Brands are expanding the use of recyclable materials, integrating eco-friendly production methods, and placing greater emphasis on longevity to reduce environmental impact. This aligns with a broader consumer preference for products that combine ethical sourcing, reduced waste, and robust durability. As these initiatives gain traction, they are likely to strengthen brand loyalty while appealing to environmentally conscious segments.

Overall, Sweden’s footwear market is poised for balanced growth, driven by the intersection of premiumization, functional performance, and sustainability. Companies that can effectively merge value-based appeal with high-end attributes—while continuing to innovate in both design and eco-responsibility—will be best positioned to capture incremental gains in an increasingly competitive landscape.

The report offers a comprehensive analysis of the Sweden footwear market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, consumer group and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.

Report Highlights

This report provides a structured overview of market data from 2020 to 2030, with figures presented in (Units/SEK/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 to 2024 and projections for 2025 to 2030. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, consumer group and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Market Segmentation

The following outlines the segmentation of the Sweden footwear market:
Product type – e.g., regular footwear, sports footwear
Consumer group – e.g., children, men, women
Distribution channel – e.g., apparel stores, department stores, e-commerce, sports stores, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

The study outlines the distribution of market share among key players in the footwear industry in Sweden, offering visibility into brand dominance and market leadership. Major participants include:
Adidas AG
Anta International Group Holdings Ltd.
ASICS Corporation
Authentic Brands Group LLC
BRAV Sweden AB
Coflusa S.A.U.
Deichmann SE
Ecco Sko A/S
H&M Hennes & Mauritz AB
Industria de Diseno Textil, S.A.
Lager 157 AB
Legero Schuhfabrik GmbH
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
MF Brands Group
New Balance Athletics, Inc.
Nike, Inc.
NilsonGroup AB
Puma SE
R. Griggs Group Limited
Rieker Holding AG
Scorett Footwear AB
Shepherd Sweden AB
Skofabriken Kavat AB
Vagabond Skor Varberg AB
VF Corporation
Viking Fottoy AS
Wolverine World Wide, Inc.
Wortmann Schuh-Holding KG

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Sweden footwear sector.
Obtain granular insights across key segments, including product type, consumer group and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Sweden Footwear Market – Product Type Analysis
Sweden Footwear Market – Consumer Group Analysis
Sweden Footwear Market – Distribution Channel Analysis
Company Shares Analysis
Adidas AG
Anta International Group Holdings Ltd.
ASICS Corporation
Authentic Brands Group LLC
BRAV Sweden AB
Coflusa S.A.U.
Deichmann SE
Ecco Sko A/S
H&M Hennes & Mauritz AB
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Sweden Footwear Market 2020-2030
Chart Sweden Footwear Market, Net Growth, 2020-2030
Chart Sweden Footwear Market, Growth Rates, 2020-2030
Table Sweden Footwear Market by Product Type, 2020-2030
Chart Sweden Footwear Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Sweden Footwear Market by Product Type, 2020-2030
Table Sweden Footwear Market by Consumer Group, 2020-2030
Chart Sweden Footwear Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Sweden Footwear Market by Consumer Group, 2020-2030
Table Sweden Footwear Market by Distribution Channel, 2020-2030
Chart Sweden Footwear Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Sweden Footwear Market by Distribution Channel, 2020-2030
Table Sweden Footwear Market Share (%), by Companies, 2020-2024
Chart Sweden Footwear Market, by Companies, 2024
Table Sweden Footwear Market Share (%), by Brands, 2020-2024
Chart Sweden Footwear Market, by Brands, 2024
Table Sweden – Population (Millions) and Forecast
Table Sweden – Consumer Price Index (CPI) and Forecast
Table Sweden – Gross Domestic Product and Forecast
Table Sweden Footwear Market: Spend as a Proportion of GDP (%)
Table Sweden Footwear Market: Consumption per Capita (Population)